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New York Metro Radio Ratings: October 2023

P

pjc1961

Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:

radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
OR RadioOnline New York Ratings October 2023
OR https://www.urbaninsite.com/wp-content/uploads/2023/10/NEW-YORK-1.htm

Top 5+ demo rankings analysis from Research Director Inc.:

Radio Ratings Roundup, October 2023, Part I | Research Director, Inc.

Welcome back for more ratings tomfoolery. Or is it folderol? Perhaps brouhaha. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WLTW 2. WHTZ 3. WAXQ 4T. WKTU 4T. WCBS-FM
18-34: 1. WLTW 2. WHTZ 3. WKTU 4. WNEW 5T. WCBS-FM 5T. WAXQ 5T. WWPR (up from #8)
18-49: 1. WLTW 2. WHTZ 3. WKTU 4. WNEW 5. WAXQ 6T. WCBS-FM 6T. WSKQ

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Due to Nielsen Audio technical difficulties, wait until Tue. 10/31/2023 to view Middlesex-Somerset-Union, NJ, age 6+:

radioinsight.com

Middlesex/Somerset/Union

Nielsen Audio PPM Monthly Ratings Middlesex/Somerset/Union NJ (Market #41) Population: 1,551,700 Black: 217,000 – Hispanic: 408,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
OR Radio Online Middlesex-Somerset-Union, NJ Ratings - October 2023

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Similar deal: multiple stations missing, wait until Tue. 10/31/2023 to view reissued Nassau-Suffolk Long Island, age 6+:
Long Island - RadioInsight
OR RadioOnline Nassau-Suffolk Long Island Ratings - October 2023 (partial list as of 10/30/2023)
 
WNYC has been trending up. The FM is now #6 overall (maybe even higher if the AM audience is added).
Perhaps their type of news/information/cultural programming has less competition online than music formats.
 
Jeffrey said:
You mean the suburbs
Click to expand...
In radio, we give "markets" the name of the largest central city (or pair of 'em like Dallas/Fort Worth, Miami/Fort Lauderdale) but advertisers are not looking at sociopolitical borders of towns. So New York is just as much Huntington and Elizabeth as it is Broklyn and the Bronx.

Sometimes an advertiser will pick particular stations due to their optimum coverage of a zone, but those are few. An example would be the owner of WABC in New York, whose supermarkets are concentrated in the City and the Boroughs and where a station with really good inner zone audience strength is efficient and not wasteful.

Again, even in this case, the advertiser is looking at zones within a market, not at the borders of individual towns and cities.
 
DavidEduardo said:
In radio, we give "markets" the name of the largest central city (or pair of 'em like Dallas/Fort Worth, Miami/Fort Lauderdale) but advertisers are not looking at sociopolitical borders of towns. So New York is just as much Huntington and Elizabeth as it is Broklyn and the Bronx.

Sometimes an advertiser will pick particular stations due to their optimum coverage of a zone, but those are few. An example would be the owner of WABC in New York, whose supermarkets are concentrated in the City and the Boroughs and where a station with really good inner zone audience strength is efficient and not wasteful.

Again, even in this case, the advertiser is looking at zones within a market, not at the borders of individual towns and cities.
Click to expand...

Advertisers don't look at K-Love so it's fair to discuss where the audience really is. Probably conservative bastions like Morristown, Staten Island, parts of Long Island.
 
Theater of My Mind said:
Advertisers don't look at K-Love so it's fair to discuss where the audience really is. Probably conservative bastions like Morristown, Staten Island, parts of Long Island.
Click to expand...
Remember, Nielsen does not warrant or guarantee total proportionality any deeper than the individual counties and / or Hispanic and Black "High Density" areas. So the results are projected for the whole market within certain marrgins of error, once you try to get "Hispanic Females 18-34" in just Manhattan and the Boroughs in New York, the accuracy and reliability of the results falls dramatically.

Nielsen would have larger samples if clients paid more; they won't.
 
I chuckled a little to see WQXR is tying WWPR, with WXBK right behind them both. Maybe if WQXR had a bigger signal, let's say, WQXR was still on 96.3, would they have MORE listeners than WWPR, WQHT and WPAT?

I was a bit shocked that K-LOVE was just a pinch higher than WQHT, also surprised that WNYC got up so high. What's public radio doing up there so high above WINS?
 
101.9 La Kalle said:
I chuckled a little to see WQXR is tying WWPR, with WXBK right behind them both. Maybe if WQXR had a bigger signal, let's say, WQXR was still on 96.3, would they have MORE listeners than WWPR, WQHT and WPAT?

I was a bit shocked that K-LOVE was just a pinch higher than WQHT, also surprised that WNYC got up so high. What's public radio doing up there so high above WINS?
Click to expand...

WQXR, WNYC, K-LOVE -- What all those stations you mentioned have in common is that they are not playing insufferably long commercial breaks. They're all listener-supported, noncommercial stations.

They may not be everyone's cup of tea, but endless, badgering commercial breaks are *no one's* cup of tea. especially when a high percentage of those commercials are grating Kars for Kids jingles, debt relief, tax relief, Big Lou, etc.
 
Theater of My Mind said:
Religious programming mainly attracts conservatives whether they are talking about politics or not.
Click to expand...
It's addition by subtraction. They strip out the music and thoughts some people don't want to hear, so those people stay with them rather than expose themselves to more challenging programming.
 
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