New York Radio Ratings: August 2014

[davideduardo]

I'm surprised that Nash actually gets numbers on Long Island. I thought the signal was really poor out there. I mean, they are getting a 1.7. Not awful. Fresh, with a full signal into that market, is getting about the same.

Remember that 2/3 of listening is away from home, so while a person lives outside of the best Nash signal, they may drive or work in areas where it is fine.

 

[Jeffrey]

Nash is a brand sold on a national level. While there is some local advertising, the brunt of it bills nationally. Cumulus airs Nash in New York to have a presence in the no. 1 market much the same way ESPN does. Ratings are not as relevant to them in the market itself.
They bought the station on the cheap and run the station as a juke box and with mostly syndication out of Nashville.

 

[ansky212]

Does Nash bill well? Do NY-NJ clients spend money on a station that doesn't break the top ten in the target audience? What kind of results do the clients see?

It depends on who the advertiser is. I always hear ads on Nash for a store called Boot Hideout. Obviously they sell cowboy boots and probably don't advertise on any other NYC station.

 

[Shredder]

just my point thought. I highly doubt people in NY or the Suburbs would be walking around in cowboy boots.

 

[TheBigA]

just my point thought. I highly doubt people in NY or the Suburbs would be walking around in cowboy boots.

You'd be surprised. I saw Chesney at Giants stadium and every girl there was wearing cowboy boots. And the audience that day was mostly young girls in boots.

 

[dcowboy7]

They bought the station on the cheap and run the station as a juke box and with mostly syndication out of Nashville.

Dont they have live ny djs weekdays from 10:00am - 7:00pm.

 

[DOB]

NYC is not a country market, wyny years ago tried the format it every way from adult contemporary approach to high energy chr, they never found any success no matter how they did it, and at time the station was sounding very very good.

I'm glad we got a country station now, not my favorite but at times I like to switch it up from cbs, z100, fresh and power.

For me I just don't like the way Cumulus does their stations. They sound bland and boring, I truly think that if country nyc had a full market signal, and 947 is very close as there is not much listening to gain from midtown and the bronx where the signal is a bit spotty, as it does come back again when you get to east Queens/Long Island, and it was the high energy chr sound of Clear Channel's Bull stations, I think it could get a 3 share and 10th or so in those money demos.

Look at 955, hot ac can get some really great demos, but plj is all wrong for nyc, no direction, very boring and offers no reason for the target to switch from z100, lite, and mainly fresh. Fresh is such a better listen, if our nyc country was done with a more exciting focused presentation it would account for a slight increase in the ratings.

As we know if not for the national Nash campaign needing clearance in nyc and the best home of 947 with its suburban signal, we wouldn't have country here. Not so much the raw numbers but the prejudice and hatred of country listeners with the stereotypes ingrained in their minds from these ad agencies and all the 'how u doin types who hate the Country music fans more so than they hate anyone else on this planet, including terrorists.

 

[Unregistered]

here we go again, same drill, I guess NYC is not a Rock/Alternative market either....says who...you???

 

[dcowboy7]

They bought the station on the cheap and run the station as a juke box and with mostly syndication out of Nashville.

Dont they have live ny djs weekdays from 10:00am - 7:00pm.

Yep they do.