New York Radio Ratings: July 2014

[davideduardo]

I heard scott mention radio ratings today, and he also mentioned Morning Show ratings. Do they rate the different shows as well as the stations? I'm curious where the Todd show now ranks. Scott usually sends an occasional compliment or happy birthday to his old team mates, but today there was a #21 sniped in there .

Ratings can be broken out by dayparts and even custom daryparts ("daypart" is a radio term for a particular set of hours). So we can look at all stations in morning drive by age, gender, geography, ethnicity and other factors.

In 12+ Scott is tied for 3rd with a 5.9, while Todd is 19th with a 1.9.

 

[dcowboy7]

So we can look at all stations in morning drive by age, gender, geography, ethnicity.

KTU must be killing it in the 24yo tranny bronx spanish demo.

 

[L Chanon Gade]

KTU must be killing it in the 24yo tranny bronx spanish demo.

Well, that post fills my "stupid" quota for the day.

Thanks,

Chan

 

[dcowboy7]

Well, that post fills my "stupid" quota for the day.

Thanks,

Chan

Heres $20 go buy a sense of humour.

 

[Shredder]

Ratings can be broken out by dayparts and even custom daryparts ("daypart" is a radio term for a particular set of hours). So we can look at all stations in morning drive by age, gender, geography, ethnicity and other factors.

In 12+ Scott is tied for 3rd with a 5.9, while Todd is 19th with a 1.9.

ahh, ok. They mentioned 19 and 21. Since I saw that the actual station was at 19 (I think, may have it reversed), I assumed the 21 was the actual morning show itself....

 

[dcowboy7]

How come in tv 18-49 is generally the most important yet radio its 25-54 again generally speaking ?

 

[Shredder]

I wonder if the ratings are the reason WPLJ cut the Todd show in half. Just for ha has, I took out all the commercials, music, traffic reports. Where as Scott's show comes in at about 2 hours 15, on average with a scott and todd show length, Todd's show comes in at barely an hour of content. that means that each break over four hours is barely 3 minutes long. for an average of 20 or so breaks a show. compare that to february when each break was 12 minutes long and barely 6 minutes of commercials/songs. something tells me that come january the todd show might be non existent..

 

[davideduardo]

How come in tv 18-49 is generally the most important yet radio its 25-54 again generally speaking ?

In radio it's really a combination of 18-34, 25-54 and 18-49.

The answer to "why" has to come from the ad agencies and their accounts, as radio simply responds to the old "follow the money" practice.

 

[semoochie]

In radio it's really a combination of 18-34, 25-54 and 18-49.

The answer to "why" has to come from the ad agencies and their accounts, as radio simply responds to the old "follow the money" practice.

Have they gotten to the point where there are more orders for Persons 18-49 & Women 18-49 than Men 25-54?

 

[davideduardo]

Have they gotten to the point where there are more orders for Persons 18-49 & Women 18-49 than Men 25-54?

It's much more complex. Most buys go somewhere in the 18-54 spectrum. Some are for men, some for women, some for persons, some go by ethnicity or even language preference for Hispanics. Others have geographic focus points, others may include income or education levels as well. And, of course, they can be anything from 18-24 to 45-45, such as English dominant Hispanic females 25-44.

18-54 is the container that holds nearly all buys. But there are very diverse subsets as well.

 

[semoochie]

It's much more complex. Most buys go somewhere in the 18-54 spectrum. Some are for men, some for women, some for persons, some go by ethnicity or even language preference for Hispanics. Others have geographic focus points, others may include income or education levels as well. And, of course, they can be anything from 18-24 to 45-45, such as English dominant Hispanic females 25-44.

18-54 is the container that holds nearly all buys. But there are very diverse subsets as well.

Thank you. You mentioned earlier that we were moving away from 25-54 and toward 18-49 as the money demos. I was just looking for a progress report.

 

[davideduardo]

Thank you. You mentioned earlier that we were moving away from 25-54 and toward 18-49 as the money demos. I was just looking for a progress report.

There used to be fewer general market 18-49 buys, but they were always the norm in both African American and Hispanic targeted buys. And, from years of TV specifying 18-49, they are now matching TV buy demos more often.

 

[semoochie]

There used to be fewer general market 18-49 buys, but they were always the norm in both African American and Hispanic targeted buys. And, from years of TV specifying 18-49, they are now matching TV buy demos more often.

Thanks. Are they approaching parity or do they have a long way to go?

 

[Huff]

I believe you are correct. A 2.2 for country is the most WYNY ever saw so that means that notwithstanding the 16 year absence of country, 2.2 is the highest any country station has ranked in New York for over 20 years. .

WYNY/103.5 peaked with a 3.5 in the Summer 1991 book. It had a 2.4 in its next-to-last book (Summer 1995).

 

[Shredder]

Is it just me, or did that month go by real fast? Curious what the latest radio ratings are

 

[dcowboy7]

July 2014 survey period covering Thu. 6/19/14-Wed. 7/16/14 - publicly released for subscribing stations age 6+ overall:

New York: http://ratings.****************/cgi-bin/rol.exe/arb001

Why does it say spring instead of june in the month header ?

 

[davideduardo]

Why does it say spring instead of june in the month header ?

Some sites do a rolling average of the last three books, using the names previously applied to the 3-month books in the diary.

I have seen one site which simply has not changed the column headings.

Nielsen does not do a 3-month or seasonal book in PPM markets.

 

[dcowboy7]

Oh....they should change the NY to june then.