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News 92 raitings

M

Mrtraveler01

I was over at Radio Online and looking at the ratings and just noticed that KROI News 92 scored a 0.3 during the holiday season (But sister station KMJQ did get a boost to 5.9).

All I have to ask is, what happened?
 
KROI completely dumped one audience in order to build another. Sort of like tossing back all your Scrabble letters and starting with a fresh set. Gonna have to give it a while to gain any traction. Way too early to write News92FM off.

Other things that jump out: All three Country FM's are trending down. Country Legends is at some of its lowest numbers ever. With KILT-FM pulling away from KKBQ, Cox may start reconsidering their overall market strategy. I have no idea what would work better on 97.1, however. Its the sort of stick that a religious outfit such as KSBJ or EMF might be interested in, should either have the money, and should Cox decide its no longer worth the effort.

KOVE has almost caught up with sister KLTN.

And a few chuckles over KGOW's 0.1, making it the lowest rated station to turn in any kind of number. So much for what was once regarded (by some) as the brave new world of SportsTalk radio. Makes me want to dig up all the posts the KGOW fanboys plastered on this board three or four years ago.
 
Mediafrog+ said:
KROI completely dumped one audience in order to build another. Sort of like tossing back all your Scrabble letters and starting with a fresh set. Gonna have to give it a while to gain any traction. Way too early to write News92FM off.

Other things that jump out: All three Country FM's are trending down. Country Legends is at some of its lowest numbers ever. With KILT-FM pulling away from KKBQ, Cox may start reconsidering their overall market strategy. I have no idea what would work better on 97.1, however. Its the sort of stick that a religious outfit such as KSBJ or EMF might be interested in, should either have the money, and should Cox decide its no longer worth the effort.

KOVE has almost caught up with sister KLTN.

And a few chuckles over KGOW's 0.1, making it the lowest rated station to turn in any kind of number. So much for what was once regarded (by some) as the brave new world of SportsTalk radio. Makes me want to dig up all the posts the KGOW fanboys plastered on this board three or four years ago.
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They're not so loud nowadays are they? :)
 
I do hope the experiment finds traction in this age of new media. I would like to think that there are people who still appreciate a real news station.
 
Listening during the holidays is skewed, with KODA getting double digits playing Christmas music. So any ratings taken in December are not going to reflect true listening patterns, especially for Country stations.

But .3 is not good news for News 92. I hope Radio One knows an All-News station builds s-l-o-w-l-y. That said, it didn't take very long for All-News KOMO Seattle to be a top station when it debuted a few years ago. Of course, they had already been a Talk station, so they kept some of their audience. And they were already the Mariners' flagship station as well. Still, they debuted I believe in the Top 10 in the Seattle ratings and are at #4 today.

Should I remind everyone again that there is NO successful All-News station in the Sunbelt, except maybe for KNX Los Angeles, which is at #9? CBS's KRLD runs All-News in Dallas 5am - 8pm weekdays, and is ranked somewhere around #25, despite a 50,000 watt signal. And that's it. No All-News station in Atlanta, Miami, Puerto Rico, Phoenix, San Diego, Tampa, Orlando, San Antonio, Charlotte, St. Louis, Kansas City, etc. There were All-News stations in some of these markets and they lost them for lack of interest.

Why does a new All-News station debut so strongly in Seattle and KROI debuts with a .3 in Houston? Doesn't Houston have as much news as Seattle? As much need for frequent traffic and weather reports around the clock? Why is there no All-News station in any other Sunbelt market except LA and Dallas, while there's a successful All-News station in all the major Northern markets?



Gregg
[email protected]
 
I don't think anyone is hoping the station will fail (okay, maybe a few people are), but when the News 92 folks came out in the weeks before the debut promising groundbreaking, in-depth, community coverage, I think people were expecting a little bit more. Turns out it's basically two street reporters and a bunch of anchors. It's hard to cover a big city with only two workhorse/street reporters. News 92 promised in-depth city hall and county commissioners coverage, but hasn't been seen much at either place. All-news radio is very difficult to sustain. That's why you don't see it done well except in heritage markets like NYC, Boston, LA, D.C. and a few other big cities. Those stations have massive staffs and a huge behind-the-scenes infrastructure. Smaller stations, like News 92, can do great over short periods of time (storm coverage/breaking news etc.), but when they have to get up and do it again the next day and the day after that without the proper resources, it isn't easy. Good intentions are admirable and I suspect all the people who are part of the News 92 team are doing the best they can. That said, will RO be willing to support that payroll over a long period of time (and build an expensive new newsroom?) when all they've seen over the first two books is their market share take a massive nosedive? Maybe they have the stomach for it. Most radio companies wouldn't.
 
They've slickened it up a lot since they debuted, but they still have a ways to go. My guess is that they're still operating out of music-intensive studios and everybody knows it's tough to do news radio in that environment. What they're missing is 2 minutes of local news right at the top (delay ABC by 2 minutes) and 60 seconds of top stories at :15 and :45 (properly staged as such) and promos, promos, promos! (And lose those PSAs. PSAs by the ad council are totally lame. LAME. How about JP doing something like "the way Houston was" or "one tank trips", or Lana hosting pet care tips? Parenting pointers with Bonnie? A quick sports editorial with Craig? All about cars with Mike?) If ya' need to fill, fill with something interesting. Ad council PSAs are a snore! They're making headway. It just doesn't seem to be fast enough. But that said, we're radio wonks and we want our cool new station to be now-now-now!
 
H8TERAID said:
[NOTE-post removed for TOS violations]
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What the hell are you talking about? I hope you are not referring to my post. If you are you missed my point totally. These people are doing the best that they can. I'm sure they listen, and will make changes when and where they can. Why is it that people are so negative. I take it that you are just mister super successful and all us common people are all freaking slugs looking for hand-outs right. People that think like this make it really hard to be positive when there are struggles. Come on!
 
intx said:
Agree. Put local news at the top of the hour, then go to ABC.
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No no no!!! Network at top of hour, local always follows national/world news...it's the natural order of things.
 
Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.

Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
 
Mediafrog+ said:
Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.

Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
Click to expand...

Very strongly disagree, i vastly prefer to hear some stereo effects to break up the monotony. Would also prefer that the voice mics be in stereo.
 
Mediafrog+ said:
Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.

Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
Click to expand...

Actually the stereo has been off since at least Thursday (when I first noticed checked). I think it was turned off on Wednesday since I last saw the stereo pilot light on my car radio last Tuesday.
 
Mediafrog+ said:
Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.

Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
Click to expand...

KROI never had their stereo pilot on?
 
gabigley1 said:
Mediafrog+ said:
Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.

Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
Click to expand...

KROI never had their stereo pilot on?
Click to expand...

They did--until last week.

What happened?  They were touting the superior sound of FM over AM (alluding to Stereo) when they first started.  Programming sounds flat in mono.

Stereo can be an asset. "Hear the World in STEREO" is a good tag line for their billboards.
 
KTN Corp said:
Stereo can be an asset. "Hear the World in STEREO" is a good tag line for their billboards.
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Much ado about nothing.

With all of their source material being mono other than spots and music beds, nobody cares.

You listen for the traffic and news, not to hear the separation on the stingers.

The superiority of FM (that being that you can sit at a traffic light and not get a buzz from the power lines or be able to pick the station up after dark after the night pattern kicks in) remains without the pilot.
 
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