I just listened to their 3pm TOH. I like the urgency, only because I'm a fan of being wowed by production effects and whizbang. Except... 3, 4, 5 minutes in, the radio was still exploding into my ears. It should have trailed off a little bit by then. They need to rachet things back a bit as the newscast comes to a close. Then, at the very end, one more "crash/bang/boom/deep voice smoker guy" to accent the next program. Any station can tell the listener over, and over, and over, and over how the station is the awesomest of the awesomest news station in the market. Not every station can prove it. There's also a "friendliness" element missing with WDBO. They're clearly doing great at being the audio equivalent of flying, scary, z-axis television graphics, and I appreciate that, too. But connect with me once the themes and stagers and zingers have hit my ears. In the end, your newscast is not about you, it's about me. I carry the PPM, not you.
