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News Consumption Data

I just finished reading a pretty good analysis of current US news consumption from the Pew Research Center:

http://people-press.org/report/652/

What's interesting is that 'traditional media' seems to benefit from the combination of 'digital' or on-line media sources, which is increasing the overall average totals for news consumption. What was surprising to me, was the statistic that only 9% of those surveyed, get news exclusively from on-line sources and most combine on-line with traditional media.

Another interesting data point is the political party/alignment slant on news consumption and where they get (or not) their news.

To me, those predicting the demise of radio and television at the hands of on-line sources are way off. The combination of hearing or seeing stories via radio or TV, then going on-line for more detail seems to be the norm.
 
TVradioguru said:
The combination of hearing or seeing stories via radio or TV, then going on-line for more detail seems to be the norm.

Accelerated perhaps by the talking heads reading the headline then referencing the story online. Worthless.
 
Well, not worthless if someone wants more details of the particular story, or the anouncer "mush mouthed" something, or you tune in during the MIDDLE of the story and want to know more.
 
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