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News on 92.9 soon?

W

wpb1999

This is just one of the MANY posts pondering a 92.9 all news. I was listening to the online stream the world of DAVE-FM sometime between 2 and 3 AM last night, because I could not sleep. I heard a promo that said "This is 92.9.... the news is coming." So could this have been a mistake on CBS's part of a promo they will soon air.

Give me your thoughts.....
 
That's interesting.. Was that the full promo you heard? Because if you werent listening to the beginning, it could of been something for a concert. If I were you, I would check their website for any hints.
 
wpb1999 said:
This is just one of the MANY posts pondering a 92.9 all news. I was listening to the online stream the world of DAVE-FM sometime between 2 and 3 AM last night, because I could not sleep. I heard a promo that said "This is 92.9.... the news is coming." So could this have been a mistake on CBS's part of a promo they will soon air.

Give me your thoughts.....
Click to expand...

No. In addition to the reasons why all news probably would not work for 92.9, which were mentioned here within the past month, it would be virtually impossible to go all-news and keep it a secret. All news requires hiring a lot of people, and it would be bound to leak out. It also takes months to get ready. When CBS decided to launch an all-news station in Washington, it was forced to announce it far in advance. When Merlin was going to launch all-news FM's in New York and Chicago, the entire radio world knew in advance.

Maybe Dave-FM's news was about a concert or contest. The other thing is, from what I've been hearing, Dave is trying to build around Steve Craig to create a bigger morning show. The rumor is they're thinking about adding elements such as news and sports.
 
RoddyFreeman said:
The rumor is they're thinking about adding elements such as news and sports.
Click to expand...
Now that's an idea--how about an AAA station with a lot of news or a news- and features-based morning show, to compete with NPR?
 
Dave-FM would work so much better if the station dumped the ancient garbage and butt rock from the playlist. CBS should move the station in more of an adult modern rock direction.
 
Would a full service music station work in this era of radio? Kind of what WSB and others were in the 70s. News, weather, traffic, and sports mixed in with music and a little personality.
 
BarryATL said:
Would a full service music station work in this era of radio? Kind of what WSB and others were in the 70s. News, weather, traffic, and sports mixed in with music and a little personality.
Click to expand...

I think that's a good question. An updated, FM-band version of the old WSB. I wonder if people would dig the variety or if it would blow their minds.
 
Seems like this frequency is cursed. Years ago, CBS pulled in corporate assets to help build the Dave FM format which was billed as a thinking person's rock station. But using outsiders to create a local franchise never really works and the ratings on 92.9 have been universally mediocre during this incarnation as a rock station. Given that CBS now has news franchises in 7 of the top 8 markets (and the ongoing success of WSB-AM in Atlanta), why wouldn't they bring an All News station to market #9?
 
casual observer said:
Seems like this frequency is cursed. Years ago, CBS pulled in corporate assets to help build the Dave FM format which was billed as a thinking person's rock station. But using outsiders to create a local franchise never really works and the ratings on 92.9 have been universally mediocre during this incarnation as a rock station. Given that CBS now has news franchises in 7 of the top 8 markets (and the ongoing success of WSB-AM in Atlanta), why wouldn't they bring an All News station to market #9?
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Exactly!
 
Do you guys have any billing info on Dave-FM? I had thought that AAAs have such wealthy audiences that a 2.0-share is still profitable

If for some reason CBS turns 92.9 into News radio, I can almost guarantee that Cumulus will then turn 100.5 into AAA
 
If: and this is a big if, if Radio One makes all news work in Houston, (with a non total market covering signal), then someone with an under performing C* will try it in Atlanta. For some reason All News has not done in the sunbelt.

Besides the Cumulus, CBS, and CC, If Cox manages to get 95.5 moved inside 285, could they then put WSB's programming on 95.5, and then make 750 AM all news with a FM translator just to keep some one else from doing it?
 
The problem is that WSB is already well established, has more local resources at it's disposal (WSB-TV and AJC) and a decent FM signal. It's going to VERY difficult and costly for ANYBODY to compete with that.

One thing to note is that to the best of my knowledge, CBS has only put news on FM in markets they already had a strong news radio presence. They haven't created news operations anywhere to my knowledge. CBS has Channel 46 News to draw from and that's pretty weak, so they would have to start from scratch, which would be very costly. Plus, anything they do now will be perceived as a copycat.

The only way I see CBS even trying is if they create a national news "superstation" that feeds multiple smaller market radio stations with national coverage, and then maybe throw in local news breaks. I could see CBS doing this, but I don't think it would be very successful and certainly wouldn't compete with WSB. And I also don't believe they'd put it on 92.9.
 
kal30005 said:
The problem is that WSB is already well established, has more local resources at it's disposal (WSB-TV and AJC) and a decent FM signal. It's going to VERY difficult and costly for ANYBODY to compete with that.

One thing to note is that to the best of my knowledge, CBS has only put news on FM in markets they already had a strong news radio presence. They haven't created news operations anywhere to my knowledge. CBS has Channel 46 News to draw from and that's pretty weak, so they would have to start from scratch, which would be very costly. Plus, anything they do now will be perceived as a copycat.

The only way I see CBS even trying is if they create a national news "superstation" that feeds multiple smaller market radio stations with national coverage, and then maybe throw in local news breaks. I could see CBS doing this, but I don't think it would be very successful and certainly wouldn't compete with WSB. And I also don't believe they'd put it on 92.9.
Click to expand...

Here is what I see.......
A morning news program from 4 until 9 am
CNN Newsroom from 9am until 4pm (Kyra Phillips, Suzanne Malveaux, and Randi Kaye, and Brooke Baldwin)
Afternoon Drive News from 4pm until 6pm
Evening News 6pm until 9pm
Piers Morgan Tonight 9-10 pm
Overnight News 10pm-4am

The could be called "All News 92.9" or "News 92fm" (like radio one in houston).
A news partnership would be created with 11 Alive and traffic and weather would be aired every ten minutes on the 9s.
If CNN doesn't work, America's Radio News from TRN would be aired from 9am-3pm.
CNN at the top and half of every hour. During CNN Newsroom air news and traffic/weaher checks during the commercial breaks. Try to steal WSB Radio personalities with a hefty CBS paycheck, and I had Rob Stadler in mind to do the morning news. Through the 11 Alive partnership use the meteorologists and reporters to handle the news.

What do you think?
 
wpb1999:

From a business point of view, I go right back to my comments. I think it would be a total flop.

Atlanta probably can't support 2 news/talk FM stations and WSB has too many resources and too much of a head start. WSB rules this market and has for years and years. Look at how far down the ratings WGST and WAOK are behind WSB right now. And they were way behind WSB before the FM simulcast.

I don't think your format idea offers anything the average listener would perceive as an significant advantage over WSB and it would always be viewed as a copycat.

Now, I can see definitely see WGST or maybe even CBS' WAOK being simulcast on a lower power FM signal very soon, mostly because it would be a way for them to cut costs. And I could see tweaks in the programming to be a little more competitive, but I don't see either station really being much of a ratings factor.

Now had WGST or WOAK been the first FM ... successfully (yes I know WGST tried and failed), they might have had a shot. But you rarely ever win being second, especially if you have an inferior product.

And I certainly don't see a news/talk station taking over one of Atlanta's most powerful signals at 92.9.
 
Dave FM's format is not the problem. It's Dave-FM's management. They are a textbook example of how poor management can ruin a good station. There's definitely a strong enough demo in Atlanta to support a good AAA (Dave has never relied on big numbers, just a good qualitative, which is now also gone). But CBS puts absolutely no money behind the product and has done nothing but tweak, change, adjust, and reposition who they are for 7 years. And GM Rick Caffey - who has ridden the V103 wave forever, thanks to PD Reggie Rouse - has hired one PD after the next, with each one worse than the last (apparently the current PD is reviled in the building). They have good jocks but they don't let them talk, they have good music but they keep changing it, they have a strong signal but they won't market it. Very wasteful.
 
wooder said:
Dave FM's format is not the problem. It's Dave-FM's management. They are a textbook example of how poor management can ruin a good station. There's definitely a strong enough demo in Atlanta to support a good AAA (Dave has never relied on big numbers, just a good qualitative, which is now also gone). But CBS puts absolutely no money behind the product and has done nothing but tweak, change, adjust, and reposition who they are for 7 years. And GM Rick Caffey - who has ridden the V103 wave forever, thanks to PD Reggie Rouse - has hired one PD after the next, with each one worse than the last (apparently the current PD is reviled in the building). They have good jocks but they don't let them talk, they have good music but they keep changing it, they have a strong signal but they won't market it. Very wasteful.
Click to expand...

What's wasteful is they say they are Atlanta's Finest Rock, but go play Adele.
 
kal30005 said:
wpb1999:
Now had WGST or WOAK been the first FM ... successfully (yes I know WGST tried and failed), they might have had a shot. But you rarely ever win being second, especially if you have an inferior product.
Click to expand...

I don't recall WGST-FM being a failure. Aside from the Planet Radio fiasco, WGST was competitive with The King, Hannity, Rush, The Kimmer and Snake Davis. Tim Dukes or one of those other morons pulled the plug on the FM for the hundreds of different formats (at least it seemed that way) that have been on 105.7 since 2000. And, since Missy Wolfe is happy with that translator for WGST, there won't be a full power FM until she is eventually shown the door at The Building of Death.

Did anyone know that the morning show is now called the Rob & Dave Show? Dave Merlino from weekends has joined Rob Johnson in the mornings.
 
wpb1999 said:
wooder said:
Dave FM's format is not the problem. It's Dave-FM's management. They are a textbook example of how poor management can ruin a good station. There's definitely a strong enough demo in Atlanta to support a good AAA (Dave has never relied on big numbers, just a good qualitative, which is now also gone). But CBS puts absolutely no money behind the product and has done nothing but tweak, change, adjust, and reposition who they are for 7 years. And GM Rick Caffey - who has ridden the V103 wave forever, thanks to PD Reggie Rouse - has hired one PD after the next, with each one worse than the last (apparently the current PD is reviled in the building). They have good jocks but they don't let them talk, they have good music but they keep changing it, they have a strong signal but they won't market it. Very wasteful.
Click to expand...

What's wasteful is they say they are Atlanta's Finest Rock, but go play Adele.
Click to expand...

???

Every single Adele has released from this current CD has gone #1 on the AAA chart - you're suggesting they skip a song that is #1 on their format?

I feel like their ratings were highest when they leaned Hot AC - they need to win back the listeners they've lost to Star, and they're not gonna do that by playing The Beatles, The Cars, David Bowie, etc.
 
atlantaboy said:
I feel like [Dave's] ratings were highest when they leaned Hot AC - they need to win back the listeners they've lost to Star, and they're not gonna do that by playing The Beatles, The Cars, David Bowie, etc.
Click to expand...

And trying to resurrect 99X isn't the way to go, either. Trying to recapture a format that died a slow and painful death isn't the way to higher ratings and increased billings.
 
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