KTRH must have hit an all time low with its news content in PM drive, specifically during Michael Berry's show. There is just a very quick newscast of under 2 minutes at the top of the hour, nothing at the bottom of the hour from 5-7PM. The entire thing (news, weather, traffic, stock market update) is over by 04:20 and its back to Berry. Sometimes if they're late getting into the update and the weather and traffic reports are a little lengthy, they only have about 1 minute for the top story and nothing else! Is this what the research shows that listeners want from a "Newsradio" format?
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News(?)Radio 740
- Thread starter Megacycler
- Start date
Clear Channel should rebrand 740 as Talk Radio 740 or Super Talk 740, now that 950 is Radio Mojo. At least it would be less deceptive than inferring that they care about news when they are but a shell of their former self. I don't even listen to it any more, even when there's a hurricane, because they don't give a rats ass about covering a major story that cannot be fit into a minute out of their 'talk' schedule, most of which is syndicated crap.
KTRH must have hit an all time low with its news content in PM drive, specifically during Michael Berry's show...Is this what the research shows that listeners want from a "Newsradio" format?
It's long past time for all of us to face up to reality, take a good long hard look at what's passing itself off as Newsradio, and admit once and for all that KTRH Newsradio 740 does not exist anymore. It's dead, with a Clear Channel stake through its heart.
The station that was once the envy of news stations everywhere is now nothing more than a cheap "Talk Radio" platform, with a few minutes of "news" every hour. And when I say "news" I don't mean information that was actually gathered, written and produced by real living breathing radio news journalists. Those people don't exist at KTRH anymore either.
What we get is a few minutes of information gathered off the Internet and condensed into something that sounds vaguely like a newscast, delivered by someone who may have been a real reporter at one time, but who is now just a news reader who is just glad to have a job. Anyone who expects to be informed by this pale imitation of "journalism" is sadly mistaken.
What I find hard to believe is that there are people who actually listen to this and think they're listening to KTRH Newsradio 740. Michael Berry's "success" at KTRH is just one more sign that the Apocalypse is closer than any of us thought. People, the end is near.
It's long past time for all of us to face up to reality, take a good long hard look at what's passing itself off as Newsradio, and admit once and for all that KTRH Newsradio 740 does not exist anymore. It's dead, with a Clear Channel stake through its heart.
The station that was once the envy of news stations everywhere is now nothing more than a cheap "Talk Radio" platform, with a few minutes of "news" every hour. And when I say "news" I don't mean information that was actually gathered, written and produced by real living breathing radio news journalists. Those people don't exist at KTRH anymore either.
What we get is a few minutes of information gathered off the Internet and condensed into something that sounds vaguely like a newscast, delivered by someone who may have been a real reporter at one time, but who is now just a news reader who is just glad to have a job. Anyone who expects to be informed by this pale imitation of "journalism" is sadly mistaken.
What I find hard to believe is that there are people who actually listen to this and think they're listening to KTRH Newsradio 740. Michael Berry's "success" at KTRH is just one more sign that the Apocalypse is closer than any of us thought. People, the end is near.
No doubt about it. There are no more real news radio stations; or real news directors that know how to program one. You're either a true news station, or you run talk. Both have value; but you can't run talk and squeeze news in between. And, the way KTRH has been doing news is an insult to the true radio journalists and news directors who made them the leading news station in the country, that they once were.
What's most amazing is that people still tune to 740 AM expecting to hear "news."
At the risk of sounding like a cheerleader for my former employer, I must say that KUHF Houston Public Radio 88.7 FM is the only place left in Houston where real local news reporting is happening.
In case you haven't been keeping up with what's been going on there, it has the largest full time radio news department in town. It's staffed by a team of former commercial radio news reporters and anchors, all of whom are refugees from KTRH, names you would recognize, who've adapted their skills to the NPR "style" of long form writing and reporting.
They also have several of the brightest and most talented young reporters I've ever encountered. These youngsters came straight into public radio as interns and proved very quickly that they have what it takes to be great radio reporters.These kids have awesome futures ahead of them.
KUHF's ratings are a big secret because Houston's only newspaper doesn't report ratings for non-commercial stations. But if they did, radio listeners would be stunned to know the size of KUHF's morning and afternoon audiences.
Check it out sometime.
At the risk of sounding like a cheerleader for my former employer, I must say that KUHF Houston Public Radio 88.7 FM is the only place left in Houston where real local news reporting is happening.
In case you haven't been keeping up with what's been going on there, it has the largest full time radio news department in town. It's staffed by a team of former commercial radio news reporters and anchors, all of whom are refugees from KTRH, names you would recognize, who've adapted their skills to the NPR "style" of long form writing and reporting.
They also have several of the brightest and most talented young reporters I've ever encountered. These youngsters came straight into public radio as interns and proved very quickly that they have what it takes to be great radio reporters.These kids have awesome futures ahead of them.
KUHF's ratings are a big secret because Houston's only newspaper doesn't report ratings for non-commercial stations. But if they did, radio listeners would be stunned to know the size of KUHF's morning and afternoon audiences.
Check it out sometime.
FilioScotia said:
I started listening a few years ago after a lunch buddy recommended it. I like the big-market commercial format of KNX, WBBM, KCBS, etc. better but having no choice in Houston, getting used to the "NPR style" took at least 6 months. Marketplace from L.A. is a view of the world outside the East Coast bubble.
I also recommend the KPFT Local News too since they cover stories the Corporate Media will overlook. I try to catch it at 4:30 as much I can.
Any other newscasts on the non-comm band that I missed?
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