News/Talk/Info Top Radio Format

[mwebster]

From RandR.com:
<blockquote>News/Talk Still Tops In Arbitron Format Shares

According to American Radio Listening Trends released by Arbitron for summer 2005, stations in the "News/Talk/Information" category earned a *.* share of all radio listening. That's a climb from a *.* share in the spring, as News/Talk stations continue to deliver more audience than any other format. </blockquote>
Read Full Article

View Arbitron Format Trends Report

The numbers cited by Radio and Records are full week 12+ AQH share averages. If you look at the full report, notice that News/Talk does not do so well in the money demos, or on the weekends.

 

[Tom_]

Re: Radio-Info Contest? Find the Highest Shares! Demo: Men 25-54, M-F 3p-7p, Top 25

> View Arbitron Format Trends Report
>
> The numbers cited by Radio and Records are full week 12+ AQH
> share averages. If you look at the full report, notice that
> News/Talk does not do so well in the money demos, or on the
> weekends.

great article - we could do a contest to see who can find the highest shares in "news/talk/information" over the arbitron on line calculator -

for example:

Demo: Men 25-54, M-F 3p-7p, Top 25

click here for results -

http://wargod.arbitron.com/scripts/ndb/fmttrends2.asp

also note in selected combos that the 'talk' format has seen a significant increase on the calculator since 1998 - That is, sometimes independently to the other 3 categories of "news/talk/information:"

'news/talk'
'all news'
'all sports'

<P ID="edit"><FONT class="small">Edited by TalkoftheWest on 11/19/05 07:30 AM.</FONT></P>