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NewsChannel 4HD?

When did WNBC start calling itself "NBC4HD" and the news division "NewsChannel 4HD"? I haven't watched TV for a day or two, so I was kind of shocked to see this. They've replaced the "NBC" lettering under the peacock symbol with "HD". It's kind of interesting, and they even tweaked some of their graphics and updated the openings. It's weird to see "NBC" gone in place of "HD" - just a bit akward on the eye.
 
The did it Wednesday, which was the day they went to HD newscasts.
 
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