> In the Clarion-Ledger this morning there's an "column" by
> Garry Pettus that mentions some stupid, misleading on-air
> promotions that have occurred on radio stations.(Not gonna
> give you a link, so sue me.) In it, he mentions,from various
> national publications,prank-like promotions that have gotten
> stations in trouble in other parts of the country. He then
> implies that radio station people are oblivious to FCC rules
> and spends the better part of the column spelling out some
> rules phonetically,as if to show that our industry is too
> ignorant to understand correct English, as least that's the
> way it appears to me. My point is this; Why do broadcasters
> put up with print media's bashing of what we do for a
> living? These out of touch, high and mighty
> "journalists",who look down their noses at local
> stations,while only listening to public radio,ignore the
> positives that we provide and only highlight the negative.
> Think I'll start a regular "stupid Clarion-Ledger typos"
> column.
>
Here is the column: I just sent him a "nice" e-mail. I suggest ya'll do the same... btw as you may know, The Barely Ledgible (CLarion Ledger) is owned by Gannett- the equivalent of CC.
On radio, hearing is not always believing
By Gary Pettus
[email protected]
A (Lexington, Kent.) woman who won a radio contest that promised the winner "100 grand" sued after the station (WLTO-102.5 FM) gave her a candy bar — a Nestle's 100 Grand — instead of $100,000. ... Night host DJ Slick sponsored the station's contest ... — The Associated Press, June 23, 2005
A WBHT-FM disc jockey told listeners that teen pop idol Britney Spears would appear at the station June 23 (2000). ... But when a limousine rolled in, a man emerged carrying only a Britney Spears doll. According to one parent's account, disc jockey Bill Fox then said, "See, I told you she was a real doll to work with." Kids cried, parents fumed, and one 5-year-old was hit in the head with a bottle meant for Fox, who claimed listeners should have been able to figure out the whole thing was a joke. — cnnstudentnews.cnn.com
The FCC ... found that a Clear Channel station violated federal rules (in 2000) by failing to disclose that its "So You Want to Win 10,000" contest paid off, not in American dollars, but in 10,000 Italian lira. Clear Channel said it was just kidding around, but the contest winner who picked up a $53 check wasn't laughing. — The Billings (Mont.) Outpost
Gary Pettus
Fact: Federal Communications Commission regulations say radio contest descriptions can't be false, misleading or deceptive and that stations must hold contests as advertised. Who knew?
Apparently, some stations — just a handful, let's hope — have never heard of the highly secretive organization some call the FCC.
Promo jumbo
Back in the early '80s, I called a Hattiesburg radio station with the correct answer to a trivia question about Superboy. For this, I won, as promised, a free album.
Surely, if I had won the contest at certain other stations, I might have taken home a bum named Al.
Although, with all due respect to the jilted contest winner in Kentucky, I'd think you might not want to pin your dreams of riches on a man named Slick.
Still, radio stations should have some kind of guidelines when conducting contests and promotions.
If they do, in some cases, they may sound something like this (I promise you, this is in English):
Peephole who need ...
Ray Dee Oh Pro Moe Shuns
Co-Dove Ed Thicks
Rue ell Numb Brr 1:
Yukon not fuel olive de-peephole olive tea time. But yukon fuel must've de-peephole must've tea time. ... So Yugo, girl.
Rue ell Numb Brr 2:
Must've de-peephole heron lee watt day-one to here. Dishes true annul meteor outlets, Eve on the Ray Dee Oh.
Egg sample: Say undywear: "Win ninety-six ones!"
Act shoe-all pries: Ninety-six swans!
Won more egg sample:
Say undywear: "Win a Pizza Hut!"
Act shoe-all pries: A piece a' hut!
Weight! Weight! Eye gut an udder won:
"Win a PC!"
Act shoe-all pries: A sea of pea!
(Fun knee!)
Rue ell Numb Brr 3:
Eye gut Juan Moore:
"Win slide rule!"
Act shoe-all pries: Sly drool!
(Ha, ha, eye keel my shelf.)
Rue ell Numb Brr 4:
Kosher gonna love this necks won:
"Free bagels and lox!"
Eye ee: Free bay gulls and locks!
Fie null rue ell:
Offal ells fey yells, letter con shunts beer guide, utter-wise