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Newspaper coverage of Radio

In the Clarion-Ledger this morning there's an "column" by Garry Pettus that mentions some stupid, misleading on-air promotions that have occurred on radio stations.(Not gonna give you a link, so sue me.) In it, he mentions,from various national publications,prank-like promotions that have gotten stations in trouble in other parts of the country. He then implies that radio station people are oblivious to FCC rules and spends the better part of the column spelling out some rules phonetically,as if to show that our industry is too ignorant to understand correct English, as least that's the way it appears to me. My point is this; Why do broadcasters put up with print media's bashing of what we do for a living? These out of touch, high and mighty "journalists",who look down their noses at local stations,while only listening to public radio,ignore the positives that we provide and only highlight the negative. Think I'll start a regular "stupid Clarion-Ledger typos" column.
 
Any time television or print media have a chance to bash radio, they're going to do it. Why? Because they all compete against each other for advertising money. Anytime they have an opportunity to discredit radio they'll do it so that Joe Advertiser will see it and think that radio folk are a bunch of rebels who buck the rules and do whatever they want no matter who they hurt (we all know different). I would bet a box of Krispy Kremes that the sole reason that column was printed was to try and sway some advertising dollars the Ledger's way by trying to lure some radio advertisers away.

Jonathan


> In the Clarion-Ledger this morning there's an "column" by
> Garry Pettus that mentions some stupid, misleading on-air
> promotions that have occurred on radio stations.(Not gonna
> give you a link, so sue me.) In it, he mentions,from various
> national publications,prank-like promotions that have gotten
> stations in trouble in other parts of the country. He then
> implies that radio station people are oblivious to FCC rules
> and spends the better part of the column spelling out some
> rules phonetically,as if to show that our industry is too
> ignorant to understand correct English, as least that's the
> way it appears to me. My point is this; Why do broadcasters
> put up with print media's bashing of what we do for a
> living? These out of touch, high and mighty
> "journalists",who look down their noses at local
> stations,while only listening to public radio,ignore the
> positives that we provide and only highlight the negative.
> Think I'll start a regular "stupid Clarion-Ledger typos"
> column.
>
 
> > In the Clarion-Ledger this morning there's an "column" by
> > Garry Pettus

Gary Pettus is an idiot. Anytime he ever did an article about the awards at the MAB convention, he managed to get his facts wrong. He called me one time for a quote about some radio thing that was going on in the Delta, and then mis-quoted what I said.

LF
 
> In the Clarion-Ledger this morning there's an "column" by
> Garry Pettus that mentions some stupid, misleading on-air
> promotions that have occurred on radio stations.(Not gonna
> give you a link, so sue me.) In it, he mentions,from various
> national publications,prank-like promotions that have gotten
> stations in trouble in other parts of the country. He then
> implies that radio station people are oblivious to FCC rules
> and spends the better part of the column spelling out some
> rules phonetically,as if to show that our industry is too
> ignorant to understand correct English, as least that's the
> way it appears to me. My point is this; Why do broadcasters
> put up with print media's bashing of what we do for a
> living? These out of touch, high and mighty
> "journalists",who look down their noses at local
> stations,while only listening to public radio,ignore the
> positives that we provide and only highlight the negative.
> Think I'll start a regular "stupid Clarion-Ledger typos"
> column.
>

Here is the column: I just sent him a "nice" e-mail. I suggest ya'll do the same... btw as you may know, The Barely Ledgible (CLarion Ledger) is owned by Gannett- the equivalent of CC.



On radio, hearing is not always believing

By Gary Pettus
[email protected]

A (Lexington, Kent.) woman who won a radio contest that promised the winner "100 grand" sued after the station (WLTO-102.5 FM) gave her a candy bar — a Nestle's 100 Grand — instead of $100,000. ... Night host DJ Slick sponsored the station's contest ... — The Associated Press, June 23, 2005



A WBHT-FM disc jockey told listeners that teen pop idol Britney Spears would appear at the station June 23 (2000). ... But when a limousine rolled in, a man emerged carrying only a Britney Spears doll. According to one parent's account, disc jockey Bill Fox then said, "See, I told you she was a real doll to work with." Kids cried, parents fumed, and one 5-year-old was hit in the head with a bottle meant for Fox, who claimed listeners should have been able to figure out the whole thing was a joke. — cnnstudentnews.cnn.com


The FCC ... found that a Clear Channel station violated federal rules (in 2000) by failing to disclose that its "So You Want to Win 10,000" contest paid off, not in American dollars, but in 10,000 Italian lira. Clear Channel said it was just kidding around, but the contest winner who picked up a $53 check wasn't laughing. — The Billings (Mont.) Outpost

Gary Pettus
Fact: Federal Communications Commission regulations say radio contest descriptions can't be false, misleading or deceptive and that stations must hold contests as advertised. Who knew?

Apparently, some stations — just a handful, let's hope — have never heard of the highly secretive organization some call the FCC.

Promo jumbo

Back in the early '80s, I called a Hattiesburg radio station with the correct answer to a trivia question about Superboy. For this, I won, as promised, a free album.

Surely, if I had won the contest at certain other stations, I might have taken home a bum named Al.

Although, with all due respect to the jilted contest winner in Kentucky, I'd think you might not want to pin your dreams of riches on a man named Slick.

Still, radio stations should have some kind of guidelines when conducting contests and promotions.

If they do, in some cases, they may sound something like this (I promise you, this is in English):

Peephole who need ...

Ray Dee Oh Pro Moe Shuns

Co-Dove Ed Thicks

Rue ell Numb Brr 1:

Yukon not fuel olive de-peephole olive tea time. But yukon fuel must've de-peephole must've tea time. ... So Yugo, girl.

Rue ell Numb Brr 2:

Must've de-peephole heron lee watt day-one to here. Dishes true annul meteor outlets, Eve on the Ray Dee Oh.

Egg sample: Say undywear: "Win ninety-six ones!"

Act shoe-all pries: Ninety-six swans!

Won more egg sample:

Say undywear: "Win a Pizza Hut!"

Act shoe-all pries: A piece a' hut!

Weight! Weight! Eye gut an udder won:

"Win a PC!"

Act shoe-all pries: A sea of pea!

(Fun knee!)

Rue ell Numb Brr 3:

Eye gut Juan Moore:

"Win slide rule!"

Act shoe-all pries: Sly drool!

(Ha, ha, eye keel my shelf.)

Rue ell Numb Brr 4:

Kosher gonna love this necks won:

"Free bagels and lox!"

Eye ee: Free bay gulls and locks!

Fie null rue ell:

Offal ells fey yells, letter con shunts beer guide, utter-wise
 
> > > In the Clarion-Ledger this morning there's an "column"
> by
> > > Garry Pettus
>
> Gary Pettus is an idiot. Anytime he ever did an article
> about the awards at the MAB convention, he managed to get
> his facts wrong. He called me one time for a quote about
> some radio thing that was going on in the Delta, and then
> mis-quoted what I said.
>
> LF
> Speaking of MAB, maybe if someone took away some of their Board Members' liquor and made them do something constructive this would be a good project to undertake: Get Gannett to get some coherent people doing "entertainment" columns in the Clarion-Ledger. No wonder circulation penetration in the state's largest market is 30%.
 
Re: The MAB

> Speaking of MAB, maybe if someone took away some of their
> Board Members' liquor

Speaking of MAB, I quit the organization years ago. They came up with a rule that said stations licensed to cities that weren't in Mississippi couldn't be voting members. One of the stations I owned then was KZYQ-FM Lake Village, Arkansas. The studio and office was in Greenville, as were all of the employees, 98% of the advertisers and the bulk of the station's listeners. No other state organization in the entire southeast had such a silly-assed rule, but the MAB wanted to exclude my station from membership because a really lame station in Greenville, whose manager happened to be an MAB board member, got tired of my station winning all the MAB awards in the market. Presto - new rule.

As much as I liked Jackie and Kathy, I pulled all my other stations out of the MAB and never went back.

Seems like the MAB should be trying to attract new members, rather than coming up with assinine rules to keep members out. Oh yea, I forget - I wasn't part of the good-ole boy contingent of the MAB.

LF
 
Damn, I wish I'd still been in the market when this article surfaced. I would have had a field day with this guy.

MC
 
Re: The MAB

> > Speaking of MAB, maybe if someone took away some of their
> > Board Members' liquor
>
> Speaking of MAB, I quit the organization years ago. They
> came up with a rule that said stations licensed to cities
> that weren't in Mississippi couldn't be voting members. One
> of the stations I owned then was KZYQ-FM Lake Village,
> Arkansas. The studio and office was in Greenville, as were
> all of the employees, 98% of the advertisers and the bulk of
> the station's listeners. No other state organization in the
> entire southeast had such a silly-assed rule, but the MAB
> wanted to exclude my station from membership because a
> really lame station in Greenville, whose manager happened to
> be an MAB board member, got tired of my station winning all
> the MAB awards in the market. Presto - new rule.
>
> As much as I liked Jackie and Kathy, I pulled all my other
> stations out of the MAB and never went back.
>
> Seems like the MAB should be trying to attract new members,
> rather than coming up with assinine rules to keep members
> out. Oh yea, I forget - I wasn't part of the good-ole boy
> contingent of the MAB.
>
> LF
> Mr Fuss is right on...in our state the real broadcasters have a formula for this: MAB=Oxymoron ( AND LOOK THAT UP IN YOUR DICTIONARY)....tnx jbi
<P ID="signature">______________
j boyd ingram</P>
 
>
> By Gary Pettus
> [email protected]
>
> A (Lexington, Kent.) woman who won a radio contest that
> promised the winner "100 grand" sued after the station
> (WLTO-102.5 FM) gave her a candy bar — a Nestle's 100 Grand
> — instead of $100,000. ... Night host DJ Slick sponsored the
> station's contest ... — The Associated Press, June 23, 2005

Reminds me of some other bits on the radio. A couple of years ago a station gave away a black ho. Which turned out to be a garden hoe painted black. The NAACP wasn't too happy.

There was another time some company gave a lady a new Toyota, which turned out to be a toy Yoda. She sued.

I remember listening to John Landecker (I think it was him) on WLS in Chicago back in the late 70's or early 80's and he gave a listener the keys to a brand new Porsche. The listener was tickled pink until he found out it was the KEYS to a brand new Porsche.
 
> Damn, I wish I'd still been in the market when this article
> surfaced. I would have had a field day with this guy.
>
> MC

Hey thought you guys might want some insight in to this smug little (BLEEP)...here is a copy of a letter that I sent him yesterday... and his response...I will follow up to him as well, but I'll give you an idea of what he thinks about all of us.



This is his e-mail to me:

Send your local paper the same e-mail you just sent me, including the unenlightening, unentertaining, insulting and unacceptable remark about “the high standards that your brethren of the press uphold.” Then you’ll find out just how good your working relationship is.

As for mine here in Jackson, it’s fine, as most of the general managers and DJs have a sense of humor, don’t usually take themselves too seriously and suffer no guilty conscience.

Unlike your blanket condemnation of the press, my column is not the universal knock on the radio industry that you suggest it is. I identified the stations, used the word “some” rather than “all,” and tried to go out of my way to point the finger at promotions, which, as many readers will have the intelligence to discern, have nothing to do with news operations — for those commercial stations that still bother to employ actual reporters.

I’m touched by the depth of sympathy you feel for the listeners those DJs led on. Your phrase, “they should have their head examined” is a dead giveaway. The people who committed these frauds are the ones who should have their heads examined.

You ruin your own case when you bring up The New York Times scandal, as well as the plagiarism charges. Those newspapers reported on themselves, apologized and took action against the offending reporters and editors. Then the press tried itself in the press.

Please send me some documentation proving that your industry has spoken out forcefully and publicly against stations’ schemes to make fools of their listeners for the sake of ratings. When I see that, then I’ll be prepared to take seriously your judgment regarding what is “acceptable.” Until then, your opinion is worth about, oh, 100 Grand.


Gary Pettus


On 6/30/05 3:44 PM, "Terry Barber" <[email protected]> wrote:


Your column in today’s paper (Clarion Ledger) is not enlightening, entertaining, nor acceptable.

If anybody believes that a radio station in Lexington KY is giving away $100,000 to the 9th caller on the night show, they should have their head examined. This does not excuse the actions of the radio station employee, but your insulting comments about the radio industry are unacceptable.

Keep in mind the high standards that your brethren of the press uphold. Remember the NY Times scandal? And how many times do I have to hear about rampant plagiarism and sensationalism that bleeds off of some pages.

I have enjoyed a very good working relationship with my local paper. Sorry to hear that my colleagues in Jackson can’t say the same.


Terry Barber

Vice-President/ General Manager

Bluewater Broadcasting

WBAM/WJWZ/WACV/WQKS

Montgomery, AL





>
 
> > Damn, I wish I'd still been in the market when this
> article
> > surfaced. I would have had a field day with this guy.
> >
> > MC
>
> Hey thought you guys might want some insight in to this smug
> little (BLEEP)...here is a copy of a letter that I sent him
> yesterday... and his response...I will follow up to him as
> well, but I'll give you an idea of what he thinks about all
> of us.
>
>
>
> This is his e-mail to me:
>
> Send your local paper the same e-mail you just sent me,
> including the unenlightening, unentertaining, insulting and
> unacceptable remark about “the high standards that your
> brethren of the press uphold.” Then you’ll find out just how
> good your working relationship is.
>
> As for mine here in Jackson, it’s fine, as most of the
> general managers and DJs have a sense of humor, don’t
> usually take themselves too seriously and suffer no guilty
> conscience.
>
> Unlike your blanket condemnation of the press, my column is
> not the universal knock on the radio industry that you
> suggest it is. I identified the stations, used the word
> “some” rather than “all,” and tried to go out of my way to
> point the finger at promotions, which, as many readers will
> have the intelligence to discern, have nothing to do with
> news operations — for those commercial stations that still
> bother to employ actual reporters.
>
> I’m touched by the depth of sympathy you feel for the
> listeners those DJs led on. Your phrase, “they should have
> their head examined” is a dead giveaway. The people who
> committed these frauds are the ones who should have their
> heads examined.
>
> You ruin your own case when you bring up The New York Times
> scandal, as well as the plagiarism charges. Those newspapers
> reported on themselves, apologized and took action against
> the offending reporters and editors. Then the press tried
> itself in the press.
>
> Please send me some documentation proving that your industry
> has spoken out forcefully and publicly against stations’
> schemes to make fools of their listeners for the sake of
> ratings. When I see that, then I’ll be prepared to take
> seriously your judgment regarding what is “acceptable.”
> Until then, your opinion is worth about, oh, 100 Grand.
>
>
> Gary Pettus
>
>
> On 6/30/05 3:44 PM, "Terry Barber" wrote:
>
>
> Your column in today’s paper (Clarion Ledger) is not
> enlightening, entertaining, nor acceptable.
>
> If anybody believes that a radio station in Lexington KY is
> giving away $100,000 to the 9th caller on the night show,
> they should have their head examined. This does not excuse
> the actions of the radio station employee, but your
> insulting comments about the radio industry are
> unacceptable.
>
> Keep in mind the high standards that your brethren of the
> press uphold. Remember the NY Times scandal? And how many
> times do I have to hear about rampant plagiarism and
> sensationalism that bleeds off of some pages.
>
> I have enjoyed a very good working relationship with my
> local paper. Sorry to hear that my colleagues in Jackson
> can’t say the same.
>
>
> Terry Barber
>
> Vice-President/ General Manager
>
> Bluewater Broadcasting
>
> WBAM/WJWZ/WACV/WQKS
>
> Montgomery, AL
>
>
> For those of you who might not know, Terry's background includes management and ownership interests in our state,as well as Past President of MAB, which, as I recall, was more active in actually taking a stand on things at the time. It's a shame that it takes someone from out of state to speak up for our local radio industry against some liberal public radio-lovin' jerk who gets paid to do whatever it is that he's supposed to do in the local paper.
>
>
> >
>
<P ID="signature">______________
"ain't gonna let 'em catch the Midnight Rider..."</P>
 
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