Newsradio WMNI Launch - Worst Flip Ever?

[Tim]

In an era when most music formats play the same few hundred songs over and over and over and over again...why not put a talk, sportstalk, or news format on FM?

It's all about going to the band, FM, that already has approximately 80% of the US population listening to radio.

As boring as 90%+ of music radio stations are today (IMHO)...and with millions using Pandora, Spotify (etc.) and MP3 players/CDs....there's more than enough places to find music. You can't say that for talk-oriented formats.

 

[KFodor]

oh well another preset to delete....talk radio needs to stay on AM where it belongs.

Sadly spoken word formats is the future for FM radio in many cases... The avg person is now using other places to find music such as Slacker, Pandora, Internet streaming, Spotify.. There is not as much a demand for music on FM ...

Tell that to the 297 million people who listen to FM radio every week...

 

[ohgary]

I was just commenting that ohgary's comments here were typical of the Radio Message Board debate: if the poster doesn't like the music (or programming, re: news/talk/sports on FM), it "sucks".

I at no point said the programming "SUCKS" I said the TALK format should be ON AM and leave FM for programming (music) that is better severed by the better sounding FM.

While I think the WMNI programming is a bit to "corporate approved/mainstream", The issue I had is its should be on AM and not FM.

There are plenty of stations on the air in Columbus that "SUCK" but WMNI is not one of them.

 

[dawg4life]

oh well another preset to delete....talk radio needs to stay on AM where it belongs.

Sadly spoken word formats is the future for FM radio in many cases... The avg person is now using other places to find music such as Slacker, Pandora, Internet streaming, Spotify.. There is not as much a demand for music on FM ...

Tell that to the 297 million people who listen to FM radio every week...

"The vast majority of Americans still report listening to AM/FM radio weekly. But, as many as 40% percent of Americans now listen to audio on digital devices, and that is projected to double by 2015"

http://stateofthemedia.org/2012/audio-how-far-will-digital-go/audio-by-the-numbers/

 

[jakej]

Sadly spoken word formats is the future for FM radio in many cases... The avg person is now using other places to find music such as Slacker, Pandora, Internet streaming, Spotify.. There is not as much a demand for music on FM ...

Tell that to the 297 million people who listen to FM radio every week...

At one point there were 297 million passenger pigeons in the United States, but now they're extinct.

 

[OhioMediaWatch]

While I think the WMNI programming is a bit to "corporate approved/mainstream", The issue I had is its should be on AM and not FM.

Why? And don't use "audio quality" as a reason.

News/talk/sports formats need to be where there are actually listeners to build an audience, and increasingly over recent years, that's not on the AM band.

If WTVN left 610, you might be able to compare the remaining AM band in Columbus to a near-dead shopping mall. What's left? 1230, in its fiftieth incarnation of a secondary-to-610 format? 1580? 820? WOSU abandoned the band for FM, and of course, 920 is simulcasting 103.9's news format now.

What happens when the entire adult audience, the target for news/talk formats, has never had any experience with the AM band? We're headed in that direction. Do those stations just wither and die because the FM band has "better audio quality for music"?

 

[gabigley1]

If WTVN left 610, you might be able to compare the remaining AM band in Columbus to a near-dead shopping mall. What's left? 1230, in its fiftieth incarnation of a secondary-to-610 format? 1580? 820? WOSU abandoned the band for FM, and of course, 920 is simulcasting 103.9's news format now.

The other AM stations in Columbus have maybe a 1.0-1.5 combined share at best. If WTVN
left 610, the remaining AM band in Columbus could certainty be compared to a near-dead shopping mall with that share.

 

[DToTheJ]

Or, if you prefer, air on WVKO.