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Newsy to relaunch as Scripps News 1/1/23

Too bad. I like the sort of off-beat nature of Newsy. It's all so low budget. "Scripps" carries with it more heritage.

I wonder if they're going to adopt a more formal approach with anchors, desks, and suits.

I imagine Cheddar will be next for a rebrand.
 
Heritage name or not Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News".

Look no further than the mess that is NewsNation.
 
genius said:
Heritage name or not Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News".

Look no further than the mess that is NewsNation.
Click to expand...
News broadcasts are expected to be professional, not catchy.
 
KeithE4 said:
News broadcasts are expected to be professional, not catchy.
Click to expand...
Oh I agree Scripps News sounds more like a body within the company with a broad set of news resources rather than some quippy online news upstart that they just so happened to buy a few years ago, but at Newsy as a name at least had become an identity.

The only other thing that's a little puzzling is that Newsy underwent a rather nice visual rebrand not even a year ago.
 
TheBigA said:
I imagine Cheddar will be next for a rebrand.
Click to expand...
Thing is Cheddar is a streaming channel with NO OTA prescence as a Diginet whereas Newsy OTOH is the exact opposite now that it's on ION stations as a Diginet in MANY places along with Court TV, Grit & the like
 
genius said:
Heritage name or not Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News".
Click to expand...
Using as an example, KNXV-TV Phoenix's 3 PM newscast, which heavily relies on Newsy content mixed in with the local anchors: It's painfully obvious that the content and presentation that comes from the local news staff in Phoenix is far superior to the lower-market content that comes from Newsy.

The Newsy anchors are obviously not ready for prime time. Any market higher than #20 is prime time. It looks far more amateurish than what Scripps should be distributing to its big-market affiliates. And why are they standing up? Makes me guess that they're just standing in front of a green screen rather than a real news set.

If any network affiliate is using outside-the-station sources for news, that content should come from its affiliated network (in KNXV's case, that is ABC).
 
genius said:
Look no further than the mess that is NewsNation.
Click to expand...
Noticed watching news of the recent school shooting in St. Louis, MO, ABC, despite having an affiliate in Sinclair owned KDNL, with no news department, decided to use footage from KPLR (CW)/KTVI (FOX) which of course, Nexstar seems to have a mandate where rather than ID the call letters, which IMO is preferred, ID them as NewsNation, which for many folks who watch TV news (outside of CNN, where they don't take footage from Nexstar affiliates anymore), is perhaps the only way they know it exists.
 
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