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Next Format Change In LA

What Do You Think The Next Format Change will Be


Anyone Live In South OC May Pick Up 98.9 And Will Became ESPN 98.9 Starting October 5th Around That Time
 
good question... well lets think who it might be first -- always a good idea to look at low ratings. that leaves 100.3 and 95.5 maybe 98.7 but i dont think they will do anything.
 
hdsucks said:
good question... well lets think who it might be first -- always a good idea to look at low ratings. that leaves 100.3 and 95.5 maybe 98.7 but i dont think they will do anything.

why 98.7? they cume is still higher than KROQ and they keep KROQ down in the ratings... to CC's advantage.

95.5 may not be great but they still fill a niche. remember what happened when country left 93.9?
 
ocer said:
hdsucks said:
good question... well lets think who it might be first -- always a good idea to look at low ratings. that leaves 100.3 and 95.5 maybe 98.7 but i dont think they will do anything.

why 98.7? they cume is still higher than KROQ and they keep KROQ down in the ratings... to CC's advantage.

95.5 may not be great but they still fill a niche. remember what happened when country left 93.9?
CC could care less about 98.7, its the black sheep of the whole cluster. I like 98.7, I'm just being honest. I still think 95.5 will go hot talk by the end of this year or beginning of next year. KSSE, I guess would be the next one.
 
musicfan101 said:
ocer said:
hdsucks said:
good question... well lets think who it might be first -- always a good idea to look at low ratings. that leaves 100.3 and 95.5 maybe 98.7 but i dont think they will do anything.

why 98.7? they cume is still higher than KROQ and they keep KROQ down in the ratings... to CC's advantage.

95.5 may not be great but they still fill a niche. remember what happened when country left 93.9?
CC could care less about 98.7, its the black sheep of the whole cluster. I like 98.7, I'm just being honest. I still think 95.5 will go hot talk by the end of this year or beginning of next year. KSSE, I guess would be the next one.

KLOS has been consistently top 15 or so 25-54 and has recently moved inside the top 10. What are you talking about?
 
Radioresearcher said:
musicfan101 said:
ocer said:
hdsucks said:
good question... well lets think who it might be first -- always a good idea to look at low ratings. that leaves 100.3 and 95.5 maybe 98.7 but i dont think they will do anything.

why 98.7? they cume is still higher than KROQ and they keep KROQ down in the ratings... to CC's advantage.

95.5 may not be great but they still fill a niche. remember what happened when country left 93.9?
CC could care less about 98.7, its the black sheep of the whole cluster. I like 98.7, I'm just being honest. I still think 95.5 will go hot talk by the end of this year or beginning of next year. KSSE, I guess would be the next one.

KLOS has been consistently top 15 or so 25-54 and has recently moved inside the top 10. What are you talking about?
I was not slamming KLOS in any way in terms of the numbers, that was just a guess. I assumed with Bob Moore taking the reins at Citadel LA, he is trying to do everything in his power to switch to hot talk.
 
98.7 is clear channels bastard child... they are never happy with what goes on at that station. shoot i think they could be rated number 1 and they would still mess with it.

95.5 will be hot talk or sold by the end of the year. personally i would like someone to put kday on a real signal and see if they can pull a 3.5 share
 
As much as I would love to see KDAY on a real signal, as it is my favorite station flip of the past five years, I think its a stretch to imagine a 3.5. Even with a decent signal.

I think that 90s hip hop and 90s alternative are the next big "it" formats, though. Not just in LA, but throughout the country. At the start of each decade, people tend to get nostalgic for whatever reason. It was about 10 years ago, that we started to see '80s stations pop up in different markets. I'm afraid we're headed for the same fate with 90s station.
 
hdsucks said:
98.7 is clear channels bastard child... they are never happy with what goes on at that station. shoot i think they could be rated number 1 and they would still mess with it.

95.5 will be hot talk or sold by the end of the year. personally i would like someone to put kday on a real signal and see if they can pull a 3.5 share
I wonder if CC would ever flip 98.7 to hot talk, maybe they see the chance to launch a format like that knowing that CBS had no interest in it.
 
hdsucks said:
I wonder if CC would ever flip 98.7 to hot talk, maybe they see the chance to launch a format like that knowing that CBS had no interest in it.
Why would Clear Channel ever take a risk by flipping 98-7 to hot talk? They don't want to invest THAT much in a radio station. If they did play 98-7, they would obviously go with a music format.
 
radiojomo said:
hdsucks said:
I wonder if CC would ever flip 98.7 to hot talk, maybe they see the chance to launch a format like that knowing that CBS had no interest in it.
Why would Clear Channel ever take a risk by flipping 98-7 to hot talk? They don't want to invest THAT much in a radio station. If they did play 98-7, they would obviously go with a music format.
They invested a lot in KFI, KTLK, KLAC...plus it wouldn't be completely out of the question, they still have that "hot talker" in Orlando.
 
KXOL has been slipping for awhile and could use a change. I would like to see them evolve into a Rhythmic Hot AC like WKTU/NY. I know it did not work for Movin' but I think that was due to poor execution. The format itself should work in LA if it's done right. Targeting women, 18-44, leaning Latin, it could take some share away from KPWR, KAMP, KIIS, KBIG and KHHT.
 
hdsucks said:
They invested a lot in KFI, KTLK, KLAC...plus it wouldn't be completely out of the question, they still have that "hot talker" in Orlando.
KLAC runs off syndicated Fox Sports Net Radio, KFI is the #1 station overall in LA and fairs well in revenue, and most of KTLK is syndicated programming. Unless this station would be a syndicated Hot Talk station (which there are very little shows being syndicated for a "Hot Talk" format), CC wouldn't make the jump off of literally spending very little to run 98-7 to spend millions for a Hot Talk station that would fair very little revenue. Also, KYSR's signal is weak compared to their other FMs. Either flip to an all music station or just stick to the Alternative. If 98-7 were to ever flip to something other than Alternative, just watch somebody jump to that bandwagon right away when they see KROQ's ratings jump to a 5.0
 
Everytime I hear the WhosFlippingNext game it sounds more like wishful thinking than informed speculation. I will say this, LA in in a N/T glut, with at least 8 stations running some kind of talk programming. Even with hot brands like Beck, Schultz, Boortz, et al auailable, Id wait for some thinning out before I start yakkin.
 
radiojomo said:
hdsucks said:
They invested a lot in KFI, KTLK, KLAC...plus it wouldn't be completely out of the question, they still have that "hot talker" in Orlando.
KLAC runs off syndicated Fox Sports Net Radio, KFI is the #1 station overall in LA and fairs well in revenue, and most of KTLK is syndicated programming. Unless this station would be a syndicated Hot Talk station (which there are very little shows being syndicated for a "Hot Talk" format), CC wouldn't make the jump off of literally spending very little to run 98-7 to spend millions for a Hot Talk station that would fair very little revenue. Also, KYSR's signal is weak compared to their other FMs. Either flip to an all music station or just stick to the Alternative. If 98-7 were to ever flip to something other than Alternative, just watch somebody jump to that bandwagon right away when they see KROQ's ratings jump to a 5.0
I think with proper advertising (something in which KLSX lacked) it could work and bring in a lot of revenue. Also, remember that 98.7 is simulcasted in the High Desert, a lot of the demo in which KLSX tried to appeal to lives out there. Not to mention 98.7's signal is far better than 97.1's. Also, I wonder if CBS would ever be open to simulcasting AMP on another station in the High Desert so it could mess with KIIS a little more, or move it over to 93.1 (which is a little better)?
 
musicfan101 said:
I think with proper advertising (something in which KLSX lacked) it could work and bring in a lot of revenue. Also, remember that 98.7 is simulcasted in the High Desert, a lot of the demo in which KLSX tried to appeal to lives out there. Not to mention 98.7's signal is far better than 97.1's. Also, I wonder if CBS would ever be open to simulcasting AMP on another station in the High Desert so it could mess with KIIS a little more, or move it over to 93.1 (which is a little better)?
97.1's signal is excellent. What can be better than a Mount Wilson FM? Hot Talk is just too expensive to run right now with radio revenues down. Why do you think every new talk station around the country is running syndicated programming? There was a big combo of things that happened to de-throttle KLSX. Ratings, lack of programming syndication and most importantly REVENUE. You can't say that KLSX never brought in revenue. KLSX billed in more than enough revenue for the almost whole decade it ran. Do you think CBS would have kept it if it didn't make any revenue? CBS is just a smart company and know when their investment (running a Hot Talk format) is finally not producing enough. It was not CBS's fault, it was the advertisers fault. There was no advertisers (because of the economic downturn; cuts in advertising budgets), therefore no money, therefore no money to run the station, therefore no station. I'm sure CBS runs the new station at the price they paid (or still pay) Tom Leykis just to rant about how stupid women are. It was just an economic decision and it obviously paid off. Top 10 in less than 3 months. #1 in 18-34. At the FRACTION of the costs of KLSX? What can be better than that? Plus, it seems that almost all the personalities from KLSX are moving on or still producing content so what are the listeners really missing? Download the podcasts and plug them into an iPod! Sure, no Tom Leykis...but he'll come around soon, just you watch.
 
musicfan101 said:
Also, remember that 98.7 is simulcasted in the High Desert, a lot of the demo in which KLSX tried to appeal to lives out there.

If by "High Desert" you mean the Antilope Valley, remember that the population of that area is minimal as a percentage of the total LA market population. KIIS, when not reported as a "single line" station, got an extra 0.1 share from that area... so the repeater is not significant in determining format viability.

Not to mention 98.7's signal is far better than 97.1's.

Not quite. Amp is on Wilson, but directional. KYSR is on Mulholland Drive, essentially on the basin floor. Both cover about the same number of persons, although not in idential areas.

Also, I wonder if CBS would ever be open to simulcasting AMP on another station in the High Desert so it could mess with KIIS a little more, or move it over to 93.1 (which is a little better)?

Again, the Antilope Valley (called North Northeast by Arbitron) is less than 3% of the market, and not worth the effort.
 
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