Next Format Flip in Cincy/Dayton?

[ncincy1]

As we fast approach 2010, any guesses as to who will switch formats and to what?

I'm guessing the following Cincy stations may be ready for a change soon. It's about that time and a little overdue - don't think they could get any worse.

-WNNF 94.1
-WYGY 93.7
-WOXY 97.7
-WSAI 1360

BTW: For all you Rhythmic AC fans, looks like CC has a new (potentially ratings grabber) format in ATL called "The Groove". Could it make it in Cincy and take some listeners from "Rewind" and "Mojo"? Their playlist is fairly impressive.

http://www.vivaatlanta.com/main.html

 

[cincyradio72]

Looks like you have a typo....WYGY 97.3 rather than 93.7

My bets are that if 97.3 flips, then 94.1 will be country within 5 minutes of the switch. I say put the Sound back on 97.3, but it will never happen.

Dayton - Still waiting on the long ago announced WKSW move from 101.7 to 101.5 and what, if any, they will do with the signal. Also, Bubba needs some love on 95.3....

 

[kirkiefan]

Still waiting to see what happens at 106.5 Greenville (former smooth jazz/country redux WDSJ) The sooner this broom closet is sold to someone outside of CC the better...Greenville has WTGR "Tiger Country" at 97.5...it's senseless to have two country formats licensed to Greenville...when WHKO still blows 'em away with local guy Steve Kerrigan...who needs Big D and Bubba on CC-owned Premiere Networks?

Why do I keep getting this sneaking suspicion that Premiere Networks is out to put more local DJs out of a job and systematically grab all the bubbas out there listening to form a Rush Gestapo??? (creeeee-py!)

 

[alans613]

As far as Dayton goes, the two FMs in the ratings basement are WDSJ and WZLR, which in my mind would leave them ripe for a flip. Let's see, Bob Zuroweste, the MM for CC, said that the Smooth Jazz format wasn't "financially viable" for them anymore, but a Country station drawing a 1.2 12+ is? WZLR's Bubba move has been a bad one, with ratings hovering in the 0.9-1.1 range. Bubba belongs on an Active Rock or Alternative, not a Classic Hits station. We know nothing will be done with WDSJ until it is sold out of the Aloha Trust, so it will remain the THIRD Country signal in Dayton until then, which is just plain dumb. WZLR is in the same format boat, since they're basically playing similar music that Fly 92.9 is, except only playing the 60, 70s and 80s. Bubba + Classic Hits makes absolutely ZERO sense to me. 'ZLR should think about going Active or doing a format similar to that of 99.7 The Rock in Columbus, which would fit more with Bubba than what they're doing now.

 

[lovejamminoldies]

Hmm.... I would love The Groove to come here. Could work too.

94.1 is due for a total makeover AGAIN... something like I-94 Dallas but then again thats basically Q102
97.3 - WHO KNOWS? Could go rhy/ac
In Dayton, 95.3 is LONG overdue for a flip. Classic Hits has been sucking there for years. They won't go active rock to go against The X.... they need to go CHR. That would work well against 945. Both poor signals.

 

[gr8oldies]

Nothing new is going to happen with WDSJ until it's sold. It really doesn't have a competitive enough signal in Dayton to do much. WZLR will always be a laptop on someone's desk at the Cox Palace. They won't take the X on because that would require some serious promotion.

 

[One Who Knows]

Still waiting to see what happens at 106.5 Greenville (former smooth jazz/country redux WDSJ) The sooner this broom closet is sold to someone outside of CC the better...Greenville has WTGR "Tiger Country" at 97.5...it's senseless to have two country formats licensed to Greenville...when WHKO still blows 'em away with local guy Steve Kerrigan...who needs Big D and Bubba on CC-owned Premiere Networks?

Why do I keep getting this sneaking suspicion that Premiere Networks is out to put more local DJs out of a job and systematically grab all the bubbas out there listening to form a Rush Gestapo??? (creeeee-py!)

Most likely expect religion when it's sold. But, we'll see...

 

[tcsnrayp]

...or foreign language.

>>onewhoknows "Most likely expect religion when it's sold."<<

 

[Tri-State Media]

Still waiting to see what happens at 106.5 Greenville (former smooth jazz/country redux WDSJ) The sooner this broom closet is sold to someone outside of CC the better...Greenville has WTGR "Tiger Country" at 97.5...it's senseless to have two country formats licensed to Greenville...when WHKO still blows 'em away with local guy Steve Kerrigan...who needs Big D and Bubba on CC-owned Premiere Networks?

Why do I keep getting this sneaking suspicion that Premiere Networks is out to put more local DJs out of a job and systematically grab all the bubbas out there listening to form a Rush Gestapo??? (creeeee-py!)

Most likely expect religion when it's sold. But, we'll see...

I can't see them going religious. Maybe OWK knows what we don't...but, I can't see it. What's K-Love or Air 1 going to do with a 50 kW stick when they both already can service much of the Dayton market with what they have(106.5's city signal doesn't get to anything but northwest Dayton, but the distant signal does according to Radio-Locator)?

Unless they're targeting Celina...which, bingo...106.5's city signal DOES reach.

If 106.5 goes to EMF, I would expect it to be used to target Celina as opposed to Dayton or Richmond, with a possible move north. I just can't see them using it for Dayton coverage.

 

[gr8oldies]

Lotsa Catholics in Southern Mercer and Auglaize Counties that need to put the beer steins away and get saved: Theyd be targeting North Dayton, Troy, Tipp, Sidney up to Lima and Richmond. Could be another religious broadcaster as well.

 

[One Who Knows]

Still waiting to see what happens at 106.5 Greenville (former smooth jazz/country redux WDSJ) The sooner this broom closet is sold to someone outside of CC the better...Greenville has WTGR "Tiger Country" at 97.5...it's senseless to have two country formats licensed to Greenville...when WHKO still blows 'em away with local guy Steve Kerrigan...who needs Big D and Bubba on CC-owned Premiere Networks?

Why do I keep getting this sneaking suspicion that Premiere Networks is out to put more local DJs out of a job and systematically grab all the bubbas out there listening to form a Rush Gestapo??? (creeeee-py!)

Most likely expect religion when it's sold. But, we'll see...

I can't see them going religious. Maybe OWK knows what we don't...but, I can't see it. What's K-Love or Air 1 going to do with a 50 kW stick when they both already can service much of the Dayton market with what they have(106.5's city signal doesn't get to anything but northwest Dayton, but the distant signal does according to Radio-Locator)?

Unless they're targeting Celina...which, bingo...106.5's city signal DOES reach.

If 106.5 goes to EMF, I would expect it to be used to target Celina as opposed to Dayton or Richmond, with a possible move north. I just can't see them using it for Dayton coverage.

I'm not reporting religion as a certainty...it all depends on who buys it.

But...anyone who would purchase that station with eyes on "getting rich" in Dayton would be wasting their money. The stick is just too far away for any format to really dominate.

If a local owner wanted to target a 3 or 4 county or so area there, that might be an option. But, there are too few "local" owners who have the kind of cash that may be wanted for this type of transaction.

 

[Tri-State Media]

Still waiting to see what happens at 106.5 Greenville (former smooth jazz/country redux WDSJ) The sooner this broom closet is sold to someone outside of CC the better...Greenville has WTGR "Tiger Country" at 97.5...it's senseless to have two country formats licensed to Greenville...when WHKO still blows 'em away with local guy Steve Kerrigan...who needs Big D and Bubba on CC-owned Premiere Networks?

Why do I keep getting this sneaking suspicion that Premiere Networks is out to put more local DJs out of a job and systematically grab all the bubbas out there listening to form a Rush Gestapo??? (creeeee-py!)

Most likely expect religion when it's sold. But, we'll see...

I can't see them going religious. Maybe OWK knows what we don't...but, I can't see it. What's K-Love or Air 1 going to do with a 50 kW stick when they both already can service much of the Dayton market with what they have(106.5's city signal doesn't get to anything but northwest Dayton, but the distant signal does according to Radio-Locator)?

Unless they're targeting Celina...which, bingo...106.5's city signal DOES reach.

If 106.5 goes to EMF, I would expect it to be used to target Celina as opposed to Dayton or Richmond, with a possible move north. I just can't see them using it for Dayton coverage.

I'm not reporting religion as a certainty...it all depends on who buys it.

But...anyone who would purchase that station with eyes on "getting rich" in Dayton would be wasting their money. The stick is just too far away for any format to really dominate.

If a local owner wanted to target a 3 or 4 county or so area there, that might be an option. But, there are too few "local" owners who have the kind of cash that may be wanted for this type of transaction.

Thus, why I think if EMF buys that stick, it's going to be aimed toward the north, AWAY from downtown Dayton. Again - neither of us is saying it's a bullseye they'll do religious, BUT if it's going to be that particular operator, that's my thought as to why. I don't think it'll be aimed at Dayton itself...not by a long shot.

Also - if I need to hazard a guess in Cincinnati for a flip in the next year, and I discussed this with a friend the other day, I think there's a possibility that, if there's few results in the PPM ratings for one of the Radio One stations, they'll flip. In Philadelphia, the five Urban FM stations there fell, where WDAF-FM dropped to SEVENTH when the first PPM numbers came out there in April 07, BUT has remained near or in the top 5 since. The other four Urban stations there...not so much. See here: http://www.edisonresearch.com/home/archives/2007/06/how_urban_radio.php and here: http://www.edisonresearch.com/home/archives/2009/02/the_cliches_of_ppm.php oh, and here's the Fall 08 books as noted by R&R in their Fall 2008 ratings roundup, go to page 27 of this PDF to get Philly's stats: http://www.davidgleason.com/Archive%20R&R/R&R%20Fall%2008.pdf

Another format that has not done well in markets with PPM is smooth jazz. I do not believe the WDJO move to 1480 will end quickly (first PPM numbers for Cincy come out 12/31). But - if things aren't looking good numbers wise at that frequency, expect a flip in 2010, as has happened in cities like Detroit and Chicago.

 

[gr8oldies]

There is (or at least was, pre reccession) revenue in that north of I-70 area. We got our unfair share of it at Kool 95 which Cox walked away from.

 

[DJJack1]

Just a clarification: WDJO does not play smooth jazz. It's an oldies station....changed earlier this year. Smooth jazz already died in Cincinnati.

 

[Tri-State Media]

Just a clarification: WDJO does not play smooth jazz. It's an oldies station....changed earlier this year. Smooth jazz already died in Cincinnati.

Oops my goof. You're quite right - it's already died.

I think the point I meant to make, but completely missed, was don't expect anyone else to flip to such a format.

 

[Limp73]

Lotsa Catholics in Southern Mercer and Auglaize Counties that need to put the beer steins away and get saved: Theyd be targeting North Dayton, Troy, Tipp, Sidney up to Lima and Richmond. Could be another religious broadcaster as well.

That's why there is Radio Maria up in their area. Father Duane Stenzel (himself a recovered alcoholic) is also a presenter of a weekly 12 step program "Happiness and Sobriety" geared to alcoholics and drug addicts ....he's on it telling fellow Catholics (and even more so the backslidden ones as well) to put the beer steins in the recycle bin for good,return to the faith and take it more seriously. 88.7 (WHJM) has been granted to upgrade from 1,000 watts to 2300 watts sometime soon from that old AT&T relay tower up in Botkins. I doubt RM has any interest at the moment in purchasing 106.5 although it reaches over into eastern Indiana. Someone over in the Richmond or Muncie area should buy it. Reedeemer Radio (WLYV Ft. Wayne) does Catholic programming already in that area so they and RM surely do not want to step on each others toes.

 

[gr8oldies]

Heavy drinking is so ingrained into the culture in those German Catholic areas, I wonder how many would listen to anyone telling them to tone it down. Always find it interesting that while protestants discourage or prohibit alcohol Catholics sell beer right on their grounds

 

[almaniac27]

Heavy drinking is so ingrained into the culture in those German Catholic areas, I wonder how many would listen to anyone telling them to tone it down. Always find it interesting that while protestants discourage or prohibit alcohol Catholics sell beer right on their grounds

It probably wins them some converts!

 

[kirkiefan]

Heavy drinking is so ingrained into the culture in those German Catholic areas, I wonder how many would listen to anyone telling them to tone it down. Always find it interesting that while protestants discourage or prohibit alcohol Catholics sell beer right on their grounds

..usually at a parish summer festival....with the stipulation you drink the beer in the beer tent ONLY...years ago you can walk anywhere in the festival area holding a plastic cup of beer...not anymore....and yes...germans are traditionally stubborn in their ways. Frankie Yankovic recorded songs along the lines of "I stopped in for a beer" or "In Heaven there is no beer...that's why we drink it here" which was prevalent in most if not all of his songs. It suggested that beer is okay provided you do not get rowdy. It is true the two things German Catholic immigrants brought with them from Cincinnati via the Miami-Erie Canal was beer and the Catholic faith...not necessarily in that particular order.