> > So about a year ago, I (in a moment of arrogance) suggest
> to
> > the powers that be at WBBR that they could improve their
> > sales and ratings by going back to their heritage station
> > and format of WNEW 1130. And, to be honest, they are not
> > exactly setting the world on fire in either department. In
>
> > 13 years they have yet to break a 2.0 rating and their
> sales
> > have fallen from $ 7.5 million (1992) to $ 5.5 million
> > (2004). So, this move seemed obvious to me. Long story
> > short, they have no plans of doing it.
>
> WBBR is a promotion for the Bloombergg financial
> organization, and does not really need to make money.
> Obviously, the folks most important to WBBR would never even
> get a diary. This is like Radio Disney and ESPN radio, a
> brand extension which is, in effect, a commercial for the
> owner.
>
So true, David. I have a question for you: if Disney sells ABC Radio and their stations, what happens to Radio Disney and ESPN ? After all, they are, essentially, renting WQEW for Radio Disney and they have just sunk money into WEPN. Do they go with the sale or do they hold them ?