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Next on the Agenda: Standards

Ok so WABC brought back music on the weekend. Anyone think Bloomberg would consider putting standards back on 1130AM on the weekends?
 
> Ok so WABC brought back music on the weekend. Anyone think
> Bloomberg would consider putting standards back on 1130AM on
> the weekends?

Not on WBBR. But I can imagine WOR doing it. They've had a Standards music program for many years in the early Sunday morning hours, so it wouldn't be a huge departure for them to expand this to daytime or evening hours on weekends, much like what WPHT in Philadelphia does.
<P ID="signature">______________
noiboc.jpg

"This is the New York Emergency Broadcast System satellite channel. They took the crosstown bus."</P>
 
> > Ok so WABC brought back music on the weekend. Anyone think
>
> > Bloomberg would consider putting standards back on 1130AM
> on
> > the weekends?
>
> Not on WBBR. But I can imagine WOR doing it. They've had a
> Standards music program for many years in the early Sunday
> morning hours, so it wouldn't be a huge departure for them
> to expand this to daytime or evening hours on weekends, much
> like what WPHT in Philadelphia does.
>
WPAT-AM has been playing a lot more standards after 8pm every night except Saturday.
 
> > Ok so WABC brought back music on the weekend. Anyone think
>
> > Bloomberg would consider putting standards back on 1130AM
> on
> > the weekends?
> >
>
> WVNJ is broadcasting standards. 20Kw days beamed east from
> Oakland N.J.
>
http://www.radio-l> ocator.com/cgi-bin/pat?call=WVNJ&service=AM&status=L&hours=D
>
So about a year ago, I (in a moment of arrogance) suggest to the powers that be at WBBR that they could improve their sales and ratings by going back to their heritage station and format of WNEW 1130. And, to be honest, they are not exactly setting the world on fire in either department. In 13 years they have yet to break a 2.0 rating and their sales have fallen from $ 7.5 million (1992) to $ 5.5 million (2004). So, this move seemed obvious to me. Long story short, they have no plans of doing it.

And they really should. WBBR should have made an inroad against 1010 WINS and WCBS 880 by now. These two stations each bill 10 times as much and the WBBR format is considerably more expensive to produce than a music format.
 
> So about a year ago, I (in a moment of arrogance) suggest to
> the powers that be at WBBR that they could improve their
> sales and ratings by going back to their heritage station
> and format of WNEW 1130. And, to be honest, they are not
> exactly setting the world on fire in either department. In
> 13 years they have yet to break a 2.0 rating and their sales
> have fallen from $ 7.5 million (1992) to $ 5.5 million
> (2004). So, this move seemed obvious to me. Long story
> short, they have no plans of doing it.

WBBR is a promotion for the Bloombergg financial organization, and does not really need to make money. Obviously, the folks most important to WBBR would never even get a diary. This is like Radio Disney and ESPN radio, a brand extension which is, in effect, a commercial for the owner.
 
> > So about a year ago, I (in a moment of arrogance) suggest
> to
> > the powers that be at WBBR that they could improve their
> > sales and ratings by going back to their heritage station
> > and format of WNEW 1130. And, to be honest, they are not
> > exactly setting the world on fire in either department. In
>
> > 13 years they have yet to break a 2.0 rating and their
> sales
> > have fallen from $ 7.5 million (1992) to $ 5.5 million
> > (2004). So, this move seemed obvious to me. Long story
> > short, they have no plans of doing it.
>
> WBBR is a promotion for the Bloombergg financial
> organization, and does not really need to make money.
> Obviously, the folks most important to WBBR would never even
> get a diary. This is like Radio Disney and ESPN radio, a
> brand extension which is, in effect, a commercial for the
> owner.
>
So true, David. I have a question for you: if Disney sells ABC Radio and their stations, what happens to Radio Disney and ESPN ? After all, they are, essentially, renting WQEW for Radio Disney and they have just sunk money into WEPN. Do they go with the sale or do they hold them ?
 
>
> > WBBR is a promotion for the Bloombergg financial
> > organization, and does not really need to make money.
> > Obviously, the folks most important to WBBR would never
> even
> > get a diary. This is like Radio Disney and ESPN radio, a
> > brand extension which is, in effect, a commercial for the
> > owner.
> >
> So true, David. I have a question for you: if Disney sells
> ABC Radio and their stations, what happens to Radio Disney
> and ESPN ? After all, they are, essentially, renting WQEW
> for Radio Disney and they have just sunk money into WEPN. Do
> they go with the sale or do they hold them ?

All the trade reports, including the audio fromt he Disney investor earnings calls for the last two quarters have specifically excluded the ESPN and Disney radio brands. Neither is part of the ABC Radio division, and each are run as brand extensions of major profit centers for the Disney companies. You have to think of them as being ad expenditures, not profit centers.
>
 
Re: Next on the Agenda: Standards/WNEW-AM 1130 Where The Melody Lingered On.

> Ok so WABC brought back music on the weekend. Anyone think
> Bloomberg would consider putting standards back on 1130AM on
> the weekends?
>



Kevin411:

I've posted infinite times on the NYRMB about the return of Standards to the New York airwaves, especially on 102.7FM WNEW.

The WNEW call letters are very historic and 102.7FM would be the most ideal place for it. This was suggested when WNEW-FM had low numbers.

Now that the NEW Mix 102.7FM is now getting more than modest ratings, I guess a return to Pop Standards on FM is slim.

However, since Bloomberg Radio 1130AM WBBR has been one of the lowest rated stations for the past 13 years, if by a miracle we see a resurrection of the legendary WNEW-AM 1130, WNEW could get a respectable share.

But for Pop Standards to work in 2006, it would have to be a mixture of AC. WHLI 1100AM is already a top station on Long Island.


And since Pop Standards is a specialty format; we only need one station serving the NYC Metro area. WHLI only serves Long Island. And who has done a better job than WNEW-AM America's Original Music and News station.



Thanks,
<P ID="signature">______________
Kevin L. Sealy</P>
 
Re: Next on the Agenda: Standards/ A Mission Not Impossible.

> > > Ok so WABC brought back music on the weekend. Anyone
> think
> >
> > > Bloomberg would consider putting standards back on
> 1130AM
> > on
> > > the weekends?
> > >
> >
> > WVNJ is broadcasting standards. 20Kw days beamed east from
>
> > Oakland N.J.
> >
> http://www.radio-l>
> ocator.com/cgi-bin/pat?call=WVNJ&service=AM&status=L&hours=D
>
> >
> So about a year ago, I (in a moment of arrogance) suggest to
> the powers that be at WBBR that they could improve their
> sales and ratings by going back to their heritage station
> and format of WNEW 1130. And, to be honest, they are not
> exactly setting the world on fire in either department. In
> 13 years they have yet to break a 2.0 rating and their sales
> have fallen from $ 7.5 million (1992) to $ 5.5 million
> (2004). So, this move seemed obvious to me. Long story
> short, they have no plans of doing it.
>
> And they really should. WBBR should have made an inroad
> against 1010 WINS and WCBS 880 by now. These two stations
> each bill 10 times as much and the WBBR format is
> considerably more expensive to produce than a music format.
>





Mouth1390:

In 1991, WNEW-AM billed $9 million and in 2005 Bloomberg Radio billed LESS than what WNEW did in 1991.

If New York could have a fulltime Classical music station, there's no reasdon why we can't have a fulltime Pop Standards station.

This is something can work IF you get the best sales people. I've sold airtime on WMCA from 1987-1989. And I have worked for a company called Radio Sales that had WEVD as one of our stations. We did have some good sales people that had no problem selling the station despite its low ratings.



Thanks,<P ID="signature">______________
Kevin L. Sealy</P>
 
> > Ok so WABC brought back music on the weekend. Anyone think
>
> > Bloomberg would consider putting standards back on 1130AM
> on
> > the weekends?
> >
>
> WVNJ is broadcasting standards. 20Kw days beamed east from
> Oakland N.J.
>
http://www.radio-l> ocator.com/cgi-bin/pat?call=WVNJ&service=AM&status=L&hours=D
>
WVNJ could be a good standards station - I used to work there. Here are the problems -

1. Signal - doesn't cover southern Bergen County well - especially at night.

2. The owners allow too many infomercials totally interupting the flow of the music. Listeners never know what to expect. There used to be a Sinatra show on Saturday which complimented the standard format well but now for some reason they stuck an Irish show on in place of it! Why?? The will never have a consistant audience if they keep doing this. This was the thing that I totally disagreed with when I worked there.

3. The music is getting stale - by stale I mean that there are so many pop standards that could be added to the playlist. Pop singers from the 50's even 60's could added to increase the variety. They seem to stick to the same songs over and over. I have been gone for about five years and notice very little difference if any in the music selection.


Jim Murphy
Edgewater Radio
www.edgewaterradio.freeservers.com
 
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