Any guesses who is up and who is down? 
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Next weeks Book
- Thread starter tropicanamedia
- Start date
R
radioguy801
Guest
For which market, Raleigh or Greensboro?
OJ
OJ
:'(Stupid me, Greensboro...
R
radioguy801
Guest
Hard to say...
WTQR goes up and down so often. It just all depends on where the books fall. Obvoiusly, we won't see the new WFMX in this book, however it will be interesting to see what they go up or down to. They had a 2.0 in the winter book. They've only been going up lately.
OJ
WTQR goes up and down so often. It just all depends on where the books fall. Obvoiusly, we won't see the new WFMX in this book, however it will be interesting to see what they go up or down to. They had a 2.0 in the winter book. They've only been going up lately.
OJ
From a ratings perspective, WFMX was a non-factor in the market. As much as I liked the station, it would have never been siginficant in the metro. WTQR willl hold the majority of country shares for many years to come. As I had said in an earlier post, there will always be four or five country share points who will never listen to WTQR, but will never be enough audience for any one station to capitalize on.
It is reality!
Look for WSJS to be down in afternoons - but hold steady the rest of the day. Overall number will likely be the same!
It is reality!
Look for WSJS to be down in afternoons - but hold steady the rest of the day. Overall number will likely be the same!
I wonder if ZTK will gain anything. SJS seems to be a a ship that's listing badly....Do enough people even know ZTK is an option?
They used to have ads on TV. I haven't seem them anymore. I think you're right. Not to many people knows about that option.
They used to have ads on TV. I haven't seem them anymore. I think you're right. Not to many people knows about that option.
ZTK suffers from two main issues:
1) They can't decide which market they want to appeal to - as a result, they get a couple of points in Greensboro and a couple in Raleigh. Enough cume to make some money if they can convince the buyers (agencies) to combine the ratings.
2) The key demo for WSJS is very slow to change - or even notice there is a reason to change. If you look at sharing, you find WSJS shares way more with WFDD, WMQX, and WTQR than with ZTK. The secret for ZTK would be to develop a direct mail campaign at WSJS's hot zips.
SJS may be listing, but the audience is not switching to ZTK in large numbers.
1) They can't decide which market they want to appeal to - as a result, they get a couple of points in Greensboro and a couple in Raleigh. Enough cume to make some money if they can convince the buyers (agencies) to combine the ratings.
2) The key demo for WSJS is very slow to change - or even notice there is a reason to change. If you look at sharing, you find WSJS shares way more with WFDD, WMQX, and WTQR than with ZTK. The secret for ZTK would be to develop a direct mail campaign at WSJS's hot zips.
SJS may be listing, but the audience is not switching to ZTK in large numbers.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.