Stone Johnson said:
I normaly stay clear of these discussions, but let's not loose sight of timelines and facts. The NFL network was put on to replace Empire Sports (on Adelphia owned systems). Empire was being paid $1.93/sub inner market and NFL was $.25 per sub. We didn't have our rates lowered by the differance, and now loose NFL network also. So basicly the info slate telling you why you don't have NFL is costing you $1.93 per month for the same channel slot. Some will try to debate this, but it is fact.
You can't look at the rate picture with just two networks. Also during the past year ESPN got another huge rate increase, Fox "News" increased its rate from 25c per subscriber to around $1, et al. Adelphia and Time Warner are two distinct entities (for purposes of this discussion ((Adelphia is being dissolved)). TW usually negotiates lower rates for programming because it is a far larger system and agrees to roll out networks on many more systems (this is the main reason we get these new channels on our system nobody asked for).
The problem here is that cable companies are not only facing main-line network rate increases (USA, TNT, etc.), they are also adding additional networks along the way. The only thing that will stop this trend (because although people love to complain about cable, the vast majority still have it) is for cable to face strong competition or people simply decide it's too expensive and cancel it.
A-la-carte is not the promised land some suggest it is. Cable companies are going to massively mark up the wholesale rate they pay to create a new retail rate that will end up saving most people very little. You can expect to pay for broadcast basic cable, plus 50c-$1.00 a month minimum per enhanced basic channel (sports channels will be much higher), plus their converter box. Once you choose 20 channels, you are looking at $35 a month minimum when you factor in all the equipment costs and fees. For another 10-20 dollars you get hundreds of channels. What is the better deal? Just look at TW's "family tier" which is a value joke.
Of course, the main reason cable is resistant to a-la-carte is that it will inevitably kill the majority of niche cable networks who rely not on the advertising (ever notice a lot of it is for 1-800 offers and other deals which only nets money to the network if someone orders something) but on their subscription fees. It also means cable has to scramble every channel, install and service converters in every home, and deal with a more complex billing system.
Competition is the better solution here, as is modified a-la carte, which would strip expensive programming like sports out of the enhanced basic package and make it a subscription feature. Another option is a-la-carte bouquets of networks based on theme packs (classic TV=Nick At Nite, TV Land, etc.), (home and gardening=HGTV, Food, etc.) which would be priced at a mini-package price.
Government should intervene and prohibit exclusive contracts, carriage contracts which mandate the service tier the network has to be placed on, and any contract provisions which mandate the carriage of other networks in order to gain rights to carry a primary network (ie. if you want the ABC affiliate, you also have to carry Soap, etc.)