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NFL Primetime to 93.7 KDKA-FM

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TypeTV

KDKA-FM (93.7) announced today that it will feature live broadcasts of the NFL games played on Sunday, Monday and Thursday evenings throughout the 2010-11 season. The coverage will be provided by Westwood One, the exclusive NFL network radio partner since 1987. The coverage includes 40 regular season games, playoffs and the Super Bowl and begins this Sunday, August 8, with the Hall of Fame game from Canton, Ohio between the Dallas Cowboys and the Cincinnati Bengals.

The station will also feature the weekly "NFL Preview Show" during the season. The 30-minute program hosted by Boomer Esiason will air on Sundays at 8:30 a.m. "NFL Network Now" will also air daily throughout the season beginning August 9 at 10:20 p.m. Both programs are fed from Westwood One.

KDKA-FM is known as Sportsradio 93.7 The Fan.
 
Boss Radio said:
So they'll be cutting the post-mortem talk on Steelers games short to carry the Sunday night game?
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I dont know for shore i just seen this online. i think people would like Westwood One but its not like hearing the voice of Bill Hilgrove
 
Boss Radio said:
So they'll be cutting the post-mortem talk on Steelers games short to carry the Sunday night game?
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So let me get this straight - when we can be analyzing every single play and every single possession on a live and local station by the all star 93.7 The Fan team - instead we will be hearing an out of town game ? The CBS incompetence drum bangs again!
 
Unless the Steelers have a 4pm Sunday kickoff I can't see where this is all that much of an issue. Any 1pm game is going to be four hours old before the Sunday night game would be on the air, and Monday and Thursday night games wouldn't be an issue at all, because if the Steelers were playing on Monday or Thursday obviously KDKA FM wouldn't be allowed to broadcast those games anyway. On a Steeler 4pm Sunday kickoff you might only get an hour of calls from Joe in West View wondering why the third string quarterback wasn't inserted into the game. Oh the tragedy!!!!

I would argue if they had gotten the Jones NFL contract (Sunday afternoon games) it would have created more problems, eliminating any chance of doing either a Steeler pre or post game show (depending on the Steeler kickoff time), but getting the Westwood package doesn't interfere with doing both pre and post game shows should they choose to do so.
 
I submit that it will be a bit weird on the occasions when KDKA-FM, WEAE, KQV and WMBS all are airing the same game, which will happen on more than one night this fall and winter. I'm just wondering when to expect a return of the NASCAR races the Man Station formerly aired on that frequency?
 
>>>On a Steeler 4pm Sunday kickoff you might only get an hour of calls from Joe in West View wondering why the third string quarterback wasn't inserted into the game. Oh the tragedy!!!!<<<

You'll do more business with the extra hours of Steelers talk than you will with a Denver-San Diego game that's on television.
 
Boss Radio said:
You'll do more business with the extra hours of Steelers talk than you will with a Denver-San Diego game that's on television.
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Exactly my point. If the only benefit you have is being the live and local "goto" - why cut away for a national game?
 
True you may do more business with Steeler talk (provided you can convince people to listen to your postgame show versus the Steeler postgame show), though nothing in the deal prevents KDKA FM from doing both a pre and postgame show, only that a Sunday night game might shorten the length of it if the Steelers play a late Sunday afternoon game, a thing that would happen all of once this year under the current NFL schedule, Week 15 with a 4:15 kickoff against the NY Jets. So in 17 weeks you would have one week of an abbreviated post game show (unless the plan is to run a post game show longer than 5 hours). In turn you get a sellable entity, NFL football, on hours that you may or may not make money otherwise, at limited cost, as most likely they will get the programming either free or at a reduced rate since they are also carrying the weekday show and the Sunday morning show.
 
The NFL gives the networks to change starting times in the second half of the season, so the Steelers could wind up with more 4:15 starts.

If people are still talking about the game on Tuesday (and they are), what makes you think they've had their fill of the discussion as of 8 p.m. on Sunday? Not everyone is available to talk about it in the hours immediately after the game. The hardcore fan might watch the 4 o'clock game, especially if it has some bearing on the Steelers' status.

I find it odd that a station so intent on being live and local 24/7, to the point that they're paying a talent and producer to be on duty at 4 a.m. would surrender hours of potential programming on Steelers Sundays.
 
I guess the question is when do you reach the point of diminishing returns. How long is long enough on a post game show? If the argument is simply that there is interest, then maybe DVE should just run the Steeler post game show right up until Jim and Randy Monday morning, or 1250 should just opt not to return to regular network programming. Of course there is interest in the Steelers, as is there ample opportunity throughout the week to talk about the previous game and the upcoming contest, so unless 93.7 wants to do nothing but Steelers 24/7/365 then other things are going to creep into the schedule and you can do far worse than getting live NFL football for three hours on a Sunday and Monday night where you otherwise might not make any money.

And you are correct there is some flexibility in the schedule in the second half of the season, but just as the Steelers may end up with some more late kickoffs, they could just as easily have a bad year and the contest against the Jets ends up bumped back to 1pm and regional coverage for a far more compelling game on the schedule (Week 15 also has Packers/Patriots (the tentative Sunday night game on 93.7), Eagles/Giants, and Saints/Ravens) that could easily supplant a Steeler game if they aren't having a good season.
 
There are absolute non-entities on the Steelers roster who have TV shows because anything with the Steelers sells. Why do you think KDKA-TV does a dumb Steelers trivia game show? Because it sells.

Advertisers love the Steelers. That's why the pre- and post-game shows run forever, not because anyone thinks it's compelling programming. Why do you think they invented "Cope's Cabana" to extend the shows even longer?

The Steelers sell. Tennessee at Jacksonville on Oct. 18? Not so much.
 
No doubt there are some non entities out there that have their own shows, but those shows also have a time limit, nobody is programming 24 hours of The Willie Colon Show. At some point every broadcast outlet goes about the business of moving forward with the rest of their broadcast day. The current NFL schedule, barring any changes, doesn't prohibit KDKA FM from doing any pre or post game shows, though one post game show would be abbreviated unless the suggestion is a post game show should go longer than 4 hours.

Do advertisers love the Steelers? Absolutely. Advertisers also love Christmas music, which is why stations rush to get it on the air, but they don't run it all year round. At some point you have to move on to the business of broadcasting other things. In the land of other things you could do far worse than NFL Football. Does the Tennessee/Jacksonville game in week in Week 6 garner as much interest around here as a Steeler game? Of course not, though depending on the records of the teams involved and the fact they play in the same conference as the Steelers it could definitely garner some, and since it is a Monday night game at that point you would be interrupting hour 28 of Steeler post game coverage. (I would guess the Colts/Redskins game Sunday night that week would garner less local interest.) The question is whether or not they can sell it versus the costs and projected revenue of continuing Steeler talk to an unspecified point in the evening. I know I used to work at a station that had the Jones package, so our NFL games went head to head against Steeler shows on Sunday and we were still able to sell them.

Live and local 24/7 was a hook to get people to tune in originally, not sure how many people thought that would be final incarnation of KDKA FM, but if giving up roughly 12 hours out of a 148 hour broadcast week somehow means they are no longer local enough, so be it, since with today's announcement that they will be doing a recap show of the day's broadcasts from 2am-6am, we can officially rule out the live portion of that equation as well.
 
Maybe it wasn't entirely a local decision... Westwood One is CBS, so maybe corporate wants the games on the CBS station?

Sorta the same reason 970 carries Jim Rome, Premiere is CC....
 
I'll be brief: If you want to establish yourself as the "go to" spot for Steelers talk, it's best that you're not suspending local talk for four hours on Sunday nights to carry generic PBP of a game that most of the audience can get on TV. If the Westwood package was that valuable, it wouldn't have been on KQV.

The Fan is designed to superserve Pittsburgh sports fans, and it's not going to be doing that during some relevant hours.



fromtheinsideout said:
No doubt there are some non entities out there that have their own shows, but those shows also have a time limit, nobody is programming 24 hours of The Willie Colon Show. At some point every broadcast outlet goes about the business of moving forward with the rest of their broadcast day. The current NFL schedule, barring any changes, doesn't prohibit KDKA FM from doing any pre or post game shows, though one post game show would be abbreviated unless the suggestion is a post game show should go longer than 4 hours.

Do advertisers love the Steelers? Absolutely. Advertisers also love Christmas music, which is why stations rush to get it on the air, but they don't run it all year round. At some point you have to move on to the business of broadcasting other things. In the land of other things you could do far worse than NFL Football. Does the Tennessee/Jacksonville game in week in Week 6 garner as much interest around here as a Steeler game? Of course not, though depending on the records of the teams involved and the fact they play in the same conference as the Steelers it could definitely garner some, and since it is a Monday night game at that point you would be interrupting hour 28 of Steeler post game coverage. (I would guess the Colts/Redskins game Sunday night that week would garner less local interest.) The question is whether or not they can sell it versus the costs and projected revenue of continuing Steeler talk to an unspecified point in the evening. I know I used to work at a station that had the Jones package, so our NFL games went head to head against Steeler shows on Sunday and we were still able to sell them.

Live and local 24/7 was a hook to get people to tune in originally, not sure how many people thought that would be final incarnation of KDKA FM, but if giving up roughly 12 hours out of a 148 hour broadcast week somehow means they are no longer local enough, so be it, since with today's announcement that they will be doing a recap show of the day's broadcasts from 2am-6am, we can officially rule out the live portion of that equation as well.
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Boss Radio said:
I'll be brief: If you want to establish yourself as the "go to" spot for Steelers talk, it's best that you're not suspending local talk for four hours on Sunday nights to carry generic PBP of a game that most of the audience can get on TV. If the Westwood package was that valuable, it wouldn't have been on KQV.
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I agree. It makes me wonder if they are going to cut a lot more of the local talent and be more like 1250 with a lot of syndicated shows and only a few local ones.
 
Parttimer said:
Maybe it wasn't entirely a local decision... Westwood One is CBS, so maybe corporate wants the games on the CBS station?

Sorta the same reason 970 carries Jim Rome, Premiere is CC....
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Winner Winner chicken dinner!

I told you all to look for this happenning.

By the way,
Sports powerhouse 66 WFAN NYC does the same thing. They don't air *all* the games. This is more of a power play by CBS to make sure their sports station has as much NFL coverage as possible. Furthermore, WFAN has rights to the Giants, and if they have a 1PM kickoff, they still air the Sunday night game regardless of whom it is (Jets excluded of course).
Conclusion, I'm sure if WFAN can do it, KDKA can as well.
I wouldn't be shocked to see them take the wrights from the NFL WW1 games away from WEEI in Boston and put them on the Sports Hub.

This format will stick around at least through the NFL season. I loved B94 as much as the rest of you, but face the fact, this is not going away anytime soon!
 
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