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NFL rejects GNC Super Bowl ad

mvcg66b3r

mvcg66b3r

Usually we hear of networks rejecting various Super Bowl ads over content or certain subject matter. But in this latest case, it’s the NFL that has stepped in to reject an ad from GNC. The Wall Street Journal reports that what was going to be GNC’s first Super Bowl ad was rejected by Fox after the company was told it wasn’t acceptable to the National Football League.

GNC is listed as a “prohibited company” by the NFL and its players union over banned substances that are in some of its products. In fact, players have been warned against forming any business relationships with GNC.

Fox has been charging a reported $5 million per 30 second ad and it’s not clear if GNC had already paid the asking price and if it will have to get refunded.

The rejection is a serious blow to GNC, as the company’s sales have suffered and customers have found items out of stock in addition to a confusing pricing structure. Stores were even closed for one day to fix the pricing system. And GNC was hoping that the Super Bowl’s viewership would bring not just eyeballs to its ad, but more people to its stores.
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http://awfulannouncing.com/nfl/nfl-rejects-gnc-super-bowl-ad.html

GNC #CourageToChange
https://www.youtube.com/watch?v=J3Y333CpOhY
 
Like a lot of traditional retailers, GNC suffers from competition from Amazon and Bodybuilding.com.

I suspect they must've known that this might've proven to be an issue with the NFL, but tried anyway. They may just get more publicity from this than they would've had the ad aired.
 
some of the stuff that is sold at GNC would get a instant drug test failure with WWE and their wellness policy. i remember years ago, a few WWE wrestlers were suspended for 30 to 60 days cause they used fat burners that GNC sold that has stuff inside of it that are illegal substances.

so i don't blame the NFL for this, as GNC sells stuff that would fail drug test instantly.

also can GNC just buy the ad time on a "Local break" from a Fox station in all the markets or does the NFL and Fox oversee that too.
 
GNC Intends to Sue Fox Over Rejected Super Bowl Spot

GNC has sent Fox Broadcasting Co. a letter of intent, saying it plans to pursue legal action against the company, claiming it suffered "significant economic and reputational damages, lost opportunities, and consequential damages" because Fox rejected its Super Bowl ad after clearing it.

The document, obtained by Advertising Age, is addressed to Fox Exec VP-General Counsel Rita Tuzon, and is signed by Leon DeJulius of Jones Day law firm on behalf of GNC.

According to the letter of intent dated today, Fox sold GNC a 30-second spot during the game's first quarter and "induced GNC to spend millions of dollars in production costs and in the development of a national, coordinated marketing and rebranding campaign centered around this advertisement."

"Fox did not inform GNC that the NFL had to approve GNC's advertisement nor did Fox indicate that the NFL had a specific advertisement policy," the document states. "To the contrary, Fox expressly approved the content of GNC's advertisement two separate times."
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http://adage.com/article/agency-news/gnc-intends-sue-fox-rejected-super-bowl-spot/307829/
 
mvcg66b3r said:
http://adage.com/article/agency-news/gnc-intends-sue-fox-rejected-super-bowl-spot/307829/
"Fox did not inform GNC that the NFL had to approve GNC's advertisement nor did Fox indicate that the NFL had a specific advertisement policy," the document states. "To the contrary, Fox expressly approved the content of GNC's advertisement two separate times."
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You'd think that GNC was not familiar with the NFL's (and every other league/conference's) substance policies.

Maybe individual stations and networks have no scruples whatsoever when it comes to who's allowed to advertise, but they don't own the content in most cases of live sports. The leagues/conferences won't go against the policies that the players have to strictly adhere to.
 
A local company based here in Pittsburgh.

Frankly their reputation has always been a bit shady amongst the local business community.
 
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