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NFL TNF debut on Amazon Prime Video

M

Mediafrog+

Launch of APV’s Thursday Night Football with 49ers-Texans looked good, liked the graphics and music. No new gimmicks yet, perhaps saving them for the regular season. A few audio mix issues from the sideline pregame/halftime set, but no other technical hiccups. Stream was solid for me. Some of the commercials got repetitive after a while. They did not offer any of the planned alternate game streams; assume these will debut in the regular season.

I’m in Houston and watched the game directly on Prime Video. However I did a quick check of the OTA broadcast on KRIV, and it was running 18 seconds behind the APV stream, which was surprising as I expected the opposite.
 

Here is the season opener for Thursday Night Football.

LOS ANGELES (AP) — Amazon Prime Video’s first regular-season game as the exclusive home of “Thursday Night Football” was a big hit.

Kansas City’s 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms according to Nielsen and Amazon’s first party measurement.

Prime Video vice president Jay Marine said in a note to staff earlier this week that “our measurement shows that the audience numbers exceeded all of our expectations for viewership.”
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