> > Unfortunately, 99% of radio spots are "crap". I propose 2
> > rules that I think would improve things a bit.
> > 1. Clients, with few exceptions, shouldn't voice spots.
> > 2. AE's generally shouldn't write them.
> >
>
> Amen to that! Don't think we'll see it anytime soon
> though...
>
> It seems like lately I've been hearing more, not fewer badly
> written, cliché-ridden ads voiced by the client. Nice to
> know that every business in the world is conveniently
> located, and you the customer are a name, not a number.
> Sigh.
>
The former Vox stations in the valley used to have some very imaginitave spots going back 5 years ago or so. This deep voiced guy was always on them (outside agency maybe?) Even though I never order Dominos, I still remember the number "542-fifteen HUNNNdred" because of the spot that ran on Q106 when they first opened. It was well-done, catchy and fun.