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rbrucecarter
Guest
--- in the paper yesterday. Too bad it is going away when ABC sells.
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S
Steve-E
Guest
Bruce, what kind of idiotic comment was that?!
You obviously know nothing about that particular subject.
Radio Disney is one of the most successful 24 hour formats in all of
syndicated radio! It has clearance in over 90% of the country and owns the preteen crowd. It is enormously successful, which was the point of the article.
IF and when ABC is sold, to think that any other owner would get rid of it is ridiculous.
Don't make sweeping comments of ignorance without knowing what the hell you're talking about.
You obviously know nothing about that particular subject.
Radio Disney is one of the most successful 24 hour formats in all of
syndicated radio! It has clearance in over 90% of the country and owns the preteen crowd. It is enormously successful, which was the point of the article.
IF and when ABC is sold, to think that any other owner would get rid of it is ridiculous.
Don't make sweeping comments of ignorance without knowing what the hell you're talking about.
M
mikebatchelor
Guest
Radio Disney, exists primarily as an advertisement for Disney, IMHO. And if Disney does indeed sell these stations off, I wouldn't be surprised to see some kind of brokerage agreement to allow Disney to continue to program the network of mostly small, weak signaled AMs.
To an operator such as Emmis, or Entercom, whose primary business isn't making children's movies and TV programs, the format makes no sense. Yes, Disney does have clearance in 90% of the markets, but, honestly, I probably couldn't walk into the local Wal-Mart, and find a random pre-teen, who has ever listened to AM radio, moreless the average peanut powered Radio Disney affiliate.
The network may remain as a whole, but I can't see a company like Emmis keeping a station like WQEW in NYC with the format unless Disney is paying for it as an advertising expense.
For a traditional radio operator, it would seem that there would be better opportunities to recoup their investment with an adult oriented format.
I suspect that many of these stations in markets where the ESPN affiliate isn't co owned will flip to ESPN sports, which of course also comes with the package.
Many of the Radio Disney stations are standalone AM operations in markets where Emmis, Entercom, or Citadel have no presence. I would suspect that most of these stations will be sold off to religious and ethnic operators.
> Bruce, what kind of idiotic comment was that?!
> You obviously know nothing about that particular subject.
> Radio Disney is one of the most successful 24 hour formats
> in all of
> syndicated radio! It has clearance in over 90% of the
> country and owns the preteen crowd. It is enormously
> successful, which was the point of the article.
>
> IF and when ABC is sold, to think that any other owner would
> get rid of it is ridiculous.
>
> Don't make sweeping comments of ignorance without knowing
> what the hell you're talking about.
>
To an operator such as Emmis, or Entercom, whose primary business isn't making children's movies and TV programs, the format makes no sense. Yes, Disney does have clearance in 90% of the markets, but, honestly, I probably couldn't walk into the local Wal-Mart, and find a random pre-teen, who has ever listened to AM radio, moreless the average peanut powered Radio Disney affiliate.
The network may remain as a whole, but I can't see a company like Emmis keeping a station like WQEW in NYC with the format unless Disney is paying for it as an advertising expense.
For a traditional radio operator, it would seem that there would be better opportunities to recoup their investment with an adult oriented format.
I suspect that many of these stations in markets where the ESPN affiliate isn't co owned will flip to ESPN sports, which of course also comes with the package.
Many of the Radio Disney stations are standalone AM operations in markets where Emmis, Entercom, or Citadel have no presence. I would suspect that most of these stations will be sold off to religious and ethnic operators.
> Bruce, what kind of idiotic comment was that?!
> You obviously know nothing about that particular subject.
> Radio Disney is one of the most successful 24 hour formats
> in all of
> syndicated radio! It has clearance in over 90% of the
> country and owns the preteen crowd. It is enormously
> successful, which was the point of the article.
>
> IF and when ABC is sold, to think that any other owner would
> get rid of it is ridiculous.
>
> Don't make sweeping comments of ignorance without knowing
> what the hell you're talking about.
>
I think if Disney sold off their radio assets, they just might keep Radio Disney and move the entire operation to Burbank. Or maybe just a smaller studio in DFW area so they don't have to relocate people. They don't take up that much space, and it's such a great cross-promotional arm of Disney I'm sure they see the value in it. Just think how many record sales Hillary Duff and the Cheetah Girls have made because they're playing over and over and over and over again on Radio Disney...I think it's too good a fit with Disney's other assets to just let it slip away.
R
rbrucecarter
Guest
Well, as Steve E. said, maybe I don't know anything, but I do know that the ratings are low - they never show up. And no ratings makes it a tough sell to advertisers. As for Disney - if it is profitable - that never made any difference to Eisner and it won't to his hand picked successor / stooge. They threw away their most successful, highly rated TV shows in their history to fulfill a stupid arbitrary 65 episode rule. Shows like Lizzie McGuire, Even Stevens, and Kim Possible that were still on top of the ratings and even sold merchandise in a couple of cases. All that to make room to over commercialize "That's So Raven", which they run into the ground and it still can't compete with Nickelodeon's line up of Unfabulous, Zoey 101, and Ned's Declassified. So even if Radio Disney is making money, which I doubt, it doesn't mean the fools at Disney will keep it around. They decide one day "we will make Raven a star because she will work for a third of what Hilary Duff will". And they promote her until the very thought of another episode makes viewers want to hurl. Just because Eisner said she is a star, she is supposed to magically be one. Meanwhile, Nick picks real stars that have name recognition, gets good writers and producers, and - instant hits. Because it is quality people right from the start. Not a decision to foist someone on the public that they want to foist. Arrogant management - makes bad decisions. And selling Radio Disney is something they want to do regardless of profitability. It's the Disney way.
S
Steve-E
Guest
Radio Disney never gets any ratings:
Arbitron released today gives them the following:
> KMKI-AM Pop Contemporary Hit Radio * * * 0.4
And that is 12+! Few would argue that those numbers reflect mostly under 15 years of age, so that means one HELL of a lot of "tweens" are in fact listening.
I listen all the time and I've heard commercial sets filled in every place, someone is clearly enamoured enough to purchase time.
As for Hillary Duff, well publicized media stories documented her desire to move on to do movies. Disney channel was eager to continue the show, but hardly could without the star!
Nick does a good job too, but your wholesale slam of Disney is simply unfounded and not fact based.
Arbitron released today gives them the following:
> KMKI-AM Pop Contemporary Hit Radio * * * 0.4
And that is 12+! Few would argue that those numbers reflect mostly under 15 years of age, so that means one HELL of a lot of "tweens" are in fact listening.
I listen all the time and I've heard commercial sets filled in every place, someone is clearly enamoured enough to purchase time.
As for Hillary Duff, well publicized media stories documented her desire to move on to do movies. Disney channel was eager to continue the show, but hardly could without the star!
Nick does a good job too, but your wholesale slam of Disney is simply unfounded and not fact based.
> Bruce, what kind of idiotic comment was that?!
> You obviously know nothing about that particular subject.
> Radio Disney is one of the most successful 24 hour formats
> in all of
> syndicated radio! It has clearance in over 90% of the
> country and owns the preteen crowd. It is enormously
> successful, which was the point of the article.
>
> IF and when ABC is sold, to think that any other owner would
> get rid of it is ridiculous.
>
> Don't make sweeping comments of ignorance without knowing
> what the hell you're talking about.
>
It depends on your definition of successful. It has "clearance" on mostly pea shooters owned by ABC/Disney. Others have said it's cheap to operate; compared to their TV and movie properties, yes, but it's probably the most expensive 24-hour operation in Dallas, with network producers for many affiliates (so they don't have to have local producers) and more jocks than some other 24-hour formats.
Don't know what might happen, but if ABC does sell the 24 hour networks, there will almost definitely be changes (although moving to Burbank, an expensive place to live and operate, doesn't really make sense).
> You obviously know nothing about that particular subject.
> Radio Disney is one of the most successful 24 hour formats
> in all of
> syndicated radio! It has clearance in over 90% of the
> country and owns the preteen crowd. It is enormously
> successful, which was the point of the article.
>
> IF and when ABC is sold, to think that any other owner would
> get rid of it is ridiculous.
>
> Don't make sweeping comments of ignorance without knowing
> what the hell you're talking about.
>
It depends on your definition of successful. It has "clearance" on mostly pea shooters owned by ABC/Disney. Others have said it's cheap to operate; compared to their TV and movie properties, yes, but it's probably the most expensive 24-hour operation in Dallas, with network producers for many affiliates (so they don't have to have local producers) and more jocks than some other 24-hour formats.
Don't know what might happen, but if ABC does sell the 24 hour networks, there will almost definitely be changes (although moving to Burbank, an expensive place to live and operate, doesn't really make sense).
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