ABQTom said:
KQED is an NPR station in the Bay Area. Actually I am talking about KQKE-AM 960 there, otherwise known as "Green 960," and its new call letters are KKGN (green). It's a Clear Channel owned liberal station. Thom Hartmann has done particularly well on KKGN.
KQED covers less than half of the population of the SF MSA with a usable signal, and barely has one book under its belt. Comparing it to KGO is adburd. It has had a ground clutter 0.8 to 1.1 range in 12+ for the last three years, going nowhere. Today, it is 29th in 25-54 for the whole week with a 1.0 share. Mid-days rises to 1.3 and that is as good as it gets... 25th.
Again, there is considerable correlation between KQEDs growth and KGOs lesser numbers in 25-54. There is no correlation with whatever the calls du jour on 960 are and KGO.