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Nice steady holiday Arbs for WEMP

M

MarkO

Nice steady 0.5 share, down only a tenth of a point from December's 0.6. Cume has slipped a bit more, however, from 620,000 to 540,000.

Anyone care to bet if and when the Snooze will break through, with a 1.0 share and/or an audience of a million?
 
Their Chicago stepsister finished with a lofty 0.4, good for 34th overall.

Actually, it went up, from a 0.3.

You often hear about over-saturation, like WNYM's low numbers are said to trace. But for Class B FMs in huge markets, there's got to be another phrase besides over-saturation in this case.
 
As remarkable as it might seem, 'EMP is now tied in both Cume and Share with Long Island classic rocker WBAB! How pathetic!!
 
Maybe those WEMP listeners were also getting bleedover from WBAB, or vice versa? (WBAB is at 102.3 on the dial.)
 
If 101.9 still doesn't crack the 1.0 barrier by the end of 2012, will Merlin abandon the idea of news on FM?
 
Even the short-lived (but great!) 'PIX Party new wave format around 1980 was drawing more listeners at 101.9 than the current fiasco.
 
Hell, Pulse 87 did better than WEMP and we're talking a limited signal and a frequency some radios (including charter buses) couldn't receive that managed to crack the 1.0 mark. I say give dance a shot on 101.9.
 
You're right.

I guess what sounded good in 1980 is irrelevant today, when Randy's deep-pocketed backers seem to have a "2020 Horizon" in view, or maybe 2030.
 
From what I have read, Merlin Media seems to be more committed to running talk on FM rather than specifically news.
So perhaps if all news does not work on WEMP, they will try news/talk, or sports. The many changes that the news format has been through since it signed on last summer indicates they may not hesitate to try different programming.
I'm surprised they did not try to replicate the successful local talk format on Jersey 101.5. I thought that was the original intention when Merlin announced last year the hiring of programmer Walter Sabo (who of course is no longer with them).
 
Love your stuff like a brother, Barry. But how long is it going to take this cement dirigible to get off the ground? They obviously screwed up by wasting half a year as Barbie News (and trudge ahead likewise in huge Chicago, too). And Sabo's New Jersey 101.5 is a historical reference, not a rallying cry. Big signal. So what? As far as metro NYC radio goes, it wound up Crispian St. Peters -- a one shot.

Time's wasting. WEMP wing-tips have had their headsets on through earthquakes, Paterno, floods, Kardashians, a kick or two to WINS's shins, plus every other cheap PR release or cheap ploy within 2012 reach. If anyone sat transfixed at the State of The Union address on WEMP they should be given a Purple Heart and a new HD radio. And guaranteed: WEMP also will Lovelace the Super Bowl to CBS for good ignorant measure. People are tuned very elsewhere and will continue to be. Another news station is not needed here.

WEMP and their Chicago orphan/b@$+ard cousin now have, remaining, maybe six weeks of winter to situate -- once and for all --their heralded traffic-emphasis biscuits as being important. The last half-dozen PPM report cards say that both WEMP and their Chicago blood/alcohol sibling have been nothing but market parade-moppers to this point.

And as Radio-Info's board wit D To The J suggests: 'So they're going to try this in Philly, too?'
 
I listened to WIMP WEMP. And it blows. 1010 still WINS......
 
Even the train wreck that was Free FM still managed to crack the 1.0 barrier (1.4 in spring 2007 but I'm not sure if that was the final book).
 
Barry said:
From what I have read, Merlin Media seems to be more committed to running talk on FM rather than specifically news.
So perhaps if all news does not work on WEMP, they will try news/talk, or sports. The many changes that the news format has been through since it signed on last summer indicates they may not hesitate to try different programming.
I'm surprised they did not try to replicate the successful local talk format on Jersey 101.5. I thought that was the original intention when Merlin announced last year the hiring of programmer Walter Sabo (who of course is no longer with them).
Click to expand...

I expected a New York-centric News/Talk format on 101.9. So did advertisers. The format hole for local news/talk in NY is bigger than the entrance to the GWB! All-News in NY means 880 and 1010 and has since the 60s. The only way news will succeed on FM in NY is if WCBS or WINS migrate there.

Merlin could still take advantage of the gap for local news/talk, but time's a wastin'! News/Talk has successfully migrated to FM in many markets across the country. If done right, it will be successful in New York as well. :)
 
Hey, if WEMP really wants to stand out, maybe they should take a cue from history and do it like THIS. Seems like the sort of thing that's probably right up Randy's alley anyway. Then I'd listen...assuming it were done 'right', that is.
 
Ah yes....the "Big 8" CKLW. Now that was a real newscast!! That was a real radio station!!
Randy led the "Power Pig" effort in Tampa. Why is he afraid to create another radio station totally different than anything else in the city? New Yawrk is ripe for a balls to the wall, off the chain, flamethrower.
CKLW was theater of the mind. We truly need someone with "the vision" to recreate the medium and take it to a new level.
Showbiz gentlemen/gentleladies.....Showbiz!
 
radioguy39nj said:
Merlin could still take advantage of the gap for local news/talk, but time's a wastin'! News/Talk has successfully migrated to FM in many markets across the country. If done right, it will be successful in New York as well. :)
Click to expand...

Some of the migration to FM was done on FM that were "losers" (Atlanta - Chicago), or as in DC the old WTOP AM had a "limited" signal nights east of top..

http://www.radio-locator.com/cgi-bin/pat?call=WFED&service=AM&status=L&hours=N

Does CBS have a "throwaway" signal in NYC? ESB FM's are some of the most valuable radio properties in the USA. Would putting WCBS or WINS on FM improve billing enough to off set the revenue loss of the FM property? Only market researchers and accountants will know the answer.
 
Come on Merlin, cut the costs. Drop this money pit failure, hire Joel Salkowitz, and put Pulse 87's dance format on 101.9. It might not shoot to number 1, but I'll guarantee it could pull at least between a 1.5 and 2 share very quickly.

Heck, I even think country would pull around a 1.5.
 
Look KGO-AM 810 did use a WEMP type phrase "Non-Stop bay area News for 10 Minutes". That Phrase is based on the fact that KCBS740/106.9 San Francisco has to air the CBS hourly news for 5-6 minutes. Look KGO-AM 810 is basically the California edition of WEMP. Look at KCBS they answers back and said "The only-All News Station in the Bay Area". Look guys even a Cumulus owned station like KGO is resorting to WEMP tactics. These tactics are not only a Merlin problem they are also a problem for people who want to take on a flagship CBS O&O All-news station.

But in SFO the rating for KGO is a 2.5
 
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