Nice trend...if your Univision

[Radio Pro]

Wow. Captain Morgan and crew have got to be happy with today's trend. Especially KIOT and KKSS.
Out of the top 5, 3 are Univision.

What happened to 94 rock?

Wild is sinking..

It's going to be an interesting when the book arrives soon.

 

[DoubleC]

Univision!!! even KQBT hit a 2 share for the first time ever!!! up from a 1.0!!! What does it mean in Diary Land when a whole group goes up all at once
JFA UP,KISS UP KIOT UP KQBT UP uuuuuuuuuummmmmm

 

[ABQRADIO]

Re: Nice trend...if you're Univision

Not that anyone would ever, ever do this, but just in theory, if someone who works at Univision or, say, a close friend's family received that call from Arbitron, then one family worth of diaries could easily account for a given group's numbers going up like that in the month to month trends. That, of course, would never, never happen in the real world.

 

[davideduardo]

Re: Nice trend...if you're Univision

Not that anyone would ever, ever do this, but just in theory, if someone who works at Univision or, say, a close friend's family received that call from Arbitron, then one family worth of diaries could easily account for a given group's numbers going up like that in the month to month trends. That, of course, would never, never happen in the real world.

Nah. One family can not change ratings by more than a few tenths of a point on one station.

There are 1600 diaries in the market. At any time, 6 AM to 7 PM, 25% of people are listening to the radio, so that means there are entries in 400 diaries for any given moment. So each diary mention is worth about .25 share points. A familiy of 3 could listen to three different stations and make each go up by about a quarter of a point if a person wrote down 6 AM to 6 PM listening every day, 7 days a week.

However, a heavy use household, where there are multiple 100+ quarter hour diaries, triggers an Arbitron procedure that follows up on placement and accuracy of the diaries via callback.

Further, even heavy usage that is verified will not mesurable affect a month, since Arbitron issues no month by month trends, just three month (12 week) trends... with the full sample sans weighting.

 

[JoseMarquez]

Re: Nice trend...if you're Univision

Not that anyone would ever, ever do this, but just in theory, if someone who works at Univision or, say, a close friend's family received that call from Arbitron, then one family worth of diaries could easily account for a given group's numbers going up like that in the month to month trends. That, of course, would never, never happen in the real world.

KUDOS...oh no this would never never never happen..."Especially" (George Lopez word) if your are the straight laced folks of UNIVISION NEW MEXICO. BUT...if it would??? It would kinda look like it DOES!!! ;D
Every on across the street got SOME #'s LOVE!!! Even KQBT...Good JOB guys.

Now to the funny stuff...
I'm telling you it's that DARN RATING MAGIC FAIRY LMAO...It seems to have left on Group and made its way east to UNIVISION! "Hello...hellooooooo MAGIC fairy is there any way you can swing by University and Central???" PLEASE!!! Enough with the JOKES, it is sad but true that we live or die by these numbers. Making and Creating GOOD radio does not count anymore, it just doesn't! Its kinda funny how when I asked Abritron about prices on RATINGS and software all of sudden KKNS "SOME" numbers...$32k later, and not BUYING (or wait, subscribing to...) the book we have NONE??? huh... ??? ??? ??? Gotta sit back an WONDER is it FAIR? Nope, not at all...but when a RADIO STATION CAN count on over 100 people to show up for a street hit on Bridge and 5pts from 5 to 7 in PM on a MONDAY July 14th (trend day) and TRENDS come out indicating the opposite (basically stating that NO ONE LISTENS to YOUR STATION) in this case ours (LA LEY) then someone has it wrong! I for one understand that the trend is for March April and May, but even at that we still were selling and had great turnouts to our events phones were busy a complete opposite of what the trends show...Anyways enough belly aching I need to get back to the studio and figure out how that darn RATING magic fairy can come visit THIS ONE STATION that DOES NOT subscribe to the #'s...Hmmmmmm MAYBE some BOLOGNA it always works for the stray dogs in "MY HOOD" hahahaha HAVE A GREAT AND BLESSED MONTH!!!

 

[davideduardo]

Re: Nice trend...if you're Univision

Its kinda funny how when I asked Abritron about prices on RATINGS and software all of sudden KKNS "SOME" numbers...$32k later, and not BUYING (or wait, subscribing to...) the book we have NONE??? huh... ??? ??? ??? Gotta sit back an WONDER is it FAIR? Nope, not at all...but when a RADIO STATION CAN count on over 100 people to show up for a street hit on Bridge and 5pts from 5 to 7 in PM on a MONDAY July 14th (trend day) and TRENDS come out indicating the opposite (basically stating that NO ONE LISTENS to YOUR STATION) in this case ours (LA LEY) then someone has it wrong! I for one understand that the trend is for March April and May, but even at that we still were selling and had great turnouts to our events phones were busy a complete opposite of what the trends show...

Here is the real issue... all cells are weighted in the diary survey, so oversampled cells get weighted down... typically the 35+ and 45+ in Hispanic Spanish dominants. The market is about 41% Hispanic, of which only 15% is Spanish dominant. That means about 8 "natural" Spanish shares (people who can only listen to Spanish) and probably about 4 to 6 give and take shares (bilinguals who may or may not use Spanish and a group that is not weighted for).

AM's playing music are at a big disadvantage among Hispanics as there is much more resistence to AM music mostly because the bulk of US Hispnics are in the 18-34 demo where AM is a tough, tough sell.

Between these two factors, being AM and the low available shares, a marginal station (An AM on 1310 with 500 watts at night is marginal at best) is going to have a hard time appearing in the book regularly no matter how good it may be programming wise.

 

[JoseMarquez]

Re: Nice trend...if you're Univision

Its kinda funny how when I asked Abritron about prices on RATINGS and software all of sudden KKNS "SOME" numbers...$32k later, and not BUYING (or wait, subscribing to...) the book we have NONE??? huh... ??? ??? ??? Gotta sit back an WONDER is it FAIR? Nope, not at all...but when a RADIO STATION CAN count on over 100 people to show up for a street hit on Bridge and 5pts from 5 to 7 in PM on a MONDAY July 14th (trend day) and TRENDS come out indicating the opposite (basically stating that NO ONE LISTENS to YOUR STATION) in this case ours (LA LEY) then someone has it wrong! I for one understand that the trend is for March April and May, but even at that we still were selling and had great turnouts to our events phones were busy a complete opposite of what the trends show...

Here is the real issue... all cells are weighted in the diary survey, so oversampled cells get weighted down... typically the 35+ and 45+ in Hispanic Spanish dominants. The market is about 41% Hispanic, of which only 15% is Spanish dominant. That means about 8 "natural" Spanish shares (people who can only listen to Spanish) and probably about 4 to 6 give and take shares (bilinguals who may or may not use Spanish and a group that is not weighted for).

AM's playing music are at a big disadvantage among Hispanics as there is much more resistence to AM music mostly because the bulk of US Hispnics are in the 18-34 demo where AM is a tough, tough sell.

Between these two factors, being AM and the low available shares, a marginal station (An AM on 1310 with 500 watts at night is marginal at best) is going to have a hard time appearing in the book regularly no matter how good it may be programming wise.

Thanks for the insight Dave! I knew it was a hard fight coming into it! Hope the FM translator (95.9FM) works? As well as the marketing efforts...But I still disagree with #'s! It is what it is I KNOW but (wait here comes the temper tantrum) I JUST DON'T LIKE IT!!! ...Again I go back to set up bait and a trap for the Ratings Magic FAIRY..."Here fairy fairy!"

 

[Arlene]

Not responding to any persons particular comment/s just commenting on the subject matter.

I believe a proficient sales person knows, if you "live by the numbers you'll die by the numbers". It all comes down to the money your station is making the bottom line and if your station is making moola and your sales people really get it and sell what your station really is I don't deem the numbers be duty-bound to make too much of a difference and be used more as a instrument than anything else.


But I agree, those DAMN numbers! ha-ha It still hurts your pride when you get a bad trend/book even though we all know the reliability of it, it still hurts.