Here is something that may explain otherwise unfathomable changes in the October PPM results being released this week. Nielsen has made a procedural adjustment called the "headphone adjustment" and you can see here how it may impact individual stations.
‘Headphone Adjustment’ and Organic Growth Drive 6% Listening Surge In October.
Radio listening in PPM markets experienced a sixth consecutive month of growth during Nielsen’s October survey, with a 6% jump in AQH when compared to September. Two-thirds of the increase (or 4%) came from the implementation of a new way to account for listening that occurs on headphones. The remaining 2% is what Nielsen calls the “fall growth period,” marked by a return to school, more cars on the road and the re-emergence of more typical fall lifestyles.
More at: http://www.insideradio.com/free/hea...cle_6aece6c6-18e6-11eb-9e13-f7cd6c821cdb.html
‘Headphone Adjustment’ and Organic Growth Drive 6% Listening Surge In October.
Radio listening in PPM markets experienced a sixth consecutive month of growth during Nielsen’s October survey, with a 6% jump in AQH when compared to September. Two-thirds of the increase (or 4%) came from the implementation of a new way to account for listening that occurs on headphones. The remaining 2% is what Nielsen calls the “fall growth period,” marked by a return to school, more cars on the road and the re-emergence of more typical fall lifestyles.
More at: http://www.insideradio.com/free/hea...cle_6aece6c6-18e6-11eb-9e13-f7cd6c821cdb.html