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Nielsen and COVID-19

Kemosabe said:
In an article dated 26 March, Nielsen reports on the effect of COVID-19 on radio listenership:
Click to expand...

This is an interesting study on many levels. First of all it points out the importance of on-air talent. And notice it doesn't limit it to live & local talent. If you normally listen to Bobby Bones every morning, you want to know how he and his crew are dealing with this crisis. That's how his fan base thinks. And if you're not limited to only listening during your commute, it's likely that you're listening longer.

The other thing the study talks about is behavior and advertising. This is why we're seeing home improvement advertising increase in the last week. Spring is generally when people do home improvement projects, and this emergency means they have more time to do those projects.
 
TheBigA said:
This is an interesting study on many levels. First of all it points out the importance of on-air talent. And notice it doesn't limit it to live & local talent. If you normally listen to Bobby Bones every morning, you want to know how he and his crew are dealing with this crisis. That's how his fan base thinks. And if you're not limited to only listening during your commute, it's likely that you're listening longer.

The other thing the study talks about is behavior and advertising. This is why we're seeing home improvement advertising increase in the last week. Spring is generally when people do home improvement projects, and this emergency means they have more time to do those projects.
Click to expand...

Also, home improvement businesses are among the business that have been consistently allowed to remain open, even in states with the most stringent "stay home" orders.
 
More from the Nielsen study linked in the OP:

83% of Americans say they are listening more or the same to AM/FM radio because of the Coronavirus outbreak
55% of Americans say they are listening to AM/FM radio the same. 28% say they are listening more. Only 17% are listening less. 26% say they are listening more to audio at home. Across a variety of devices, time spent listening is up.
 
Here's an article with research of streaming of AM/FM on digital devices such as smart phones and smart speakers.

https://news.****************/cgi-bin/rol.exe/headline_id=b16206

This information will be included in the Nielsen numbers for stations that encode and subscribe.
 
TheBigA said:
More from the Nielsen study linked in the OP:

83% of Americans say they are listening more or the same to AM/FM radio because of the Coronavirus outbreak
55% of Americans say they are listening to AM/FM radio the same. 28% say they are listening more. Only 17% are listening less. 26% say they are listening more to audio at home. Across a variety of devices, time spent listening is up.
Click to expand...

Ironic that the results were derived through on-line contact. Are those results any more reliable than old call-out or diary research vs. say, PPM?

As PPM uncovered; the majority of respondents answer the questions with what they would prefer, not necessarily what they've done.
 
Nielsen conducted a series of webinars yesterday. Some of the findings were reported in various radio publications today. Here are just two of the findings as reported by Country Aircheck:

1) AM/FM radio is alive and well and has retained the majority of prior month audience, including 90% of AQH and 96% of reach.
2) The perception that no one is listening to AM/FM radio away from home during the pandemic is unfounded, as even in March Week 4, most AM/FM radio listening came from out-of-home (62%) versus in-home (38%).
Click to expand...

Here's more at InsideRadio.com:

http://www.insideradio.com/free/des...cle_1fcb9a10-7efa-11ea-9267-1b019fa2570d.html
 
TheBigA said:
Nielsen conducted a series of webinars yesterday. Some of the findings were reported in various radio publications today. Here are just two of the findings as reported by Country Aircheck:



Here's more at InsideRadio.com:

http://www.insideradio.com/free/des...cle_1fcb9a10-7efa-11ea-9267-1b019fa2570d.html
Click to expand...

Wish I had more time to dig into the details, but it appears like home Smart-Speaker listening is up, which makes sense. What I'm sort of dubious with; is on one hand drive time mornings are way down due to people sleeping in. Makes perfect sense. But even if you say that typical listening in other dayparts remain around, say 80%, of an average non-Covid period of time, then overall listening would still be averaging down. They don't seem to go so far as to claim that Streaming and Smart Speaker listening is closing that gap, but seem more interested of arriving at a punchline of: 'See stations and advertisers, everything is fine.' I think a lot of GM's and group owners living in the trenches, would probably disagree.
 
TheBigA said:
This is an interesting study on many levels. First of all it points out the importance of on-air talent. And notice it doesn't limit it to live & local talent. If you normally listen to Bobby Bones every morning, you want to know how he and his crew are dealing with this crisis. That's how his fan base thinks. And if you're not limited to only listening during your commute, it's likely that you're listening longer.

The other thing the study talks about is behavior and advertising. This is why we're seeing home improvement advertising increase in the last week. Spring is generally when people do home improvement projects, and this emergency means they have more time to do those projects.
Click to expand...

I agree. While ad revenue is challenged and the radio business model will be after this as it was before, the crisis shows that radio is a needed and valued resource for communities and that holds true even if centralized and syndicated content is aired. This is key because leveraging that type of programming is the only way broadcast radio is likely to get costs in line to make a continued business case for operation. This report was an interesting read.
 
https://radioinsight.com/headlines/...io-ppm-ratings-day-1-and-then-covid-happened/

Now some cities has released their March ratings and its effects to COVID-19

The biggest gainers for the month were FM News stations with Entercom’s 780 WBBM/105.9 WCFS Chicago rising to the top of the market with a 5.8 to 7.7 gain and 740 KCBS/106.9 KFRC San Francisco jumped from an 8.7 to an unprecedented 9.9 share. Cox Media News/Talk 750 WSB/95.5 WSBB Atlanta was up from 11.4 to 12.9.

All-News only on AM rose, but not as high as their FM bretheren. Entercom’s combo of 1010 WINS and 880 WCBS New York rose 3.6 to 4.7 and 2.4 to 2.9 respectively. 1070 KNX Los Angeles was up 3.0 to 3.8, while 1060 KYW Philadelphia jumped 4.7 to 6.6.

A trio of Public News/Talk stations set station records in the monthly. 91.5 WBEZ Chicago rose 3.6 to 4.3, 90.9 WHYY-FM Philadelphia was up 4.9 to 5.4 and 93.9 WNYC-FM New York was up from a 3.1 share to 4.0. While not a record, 88.5 KQED-FM San Francisco rebounded from. a 6.6 to 8.1 share and 90.1 KERA-FM Dallas was up 2.8 to 3.4. In other markets such as Los Angeles, Houston and Atlanta there was no real growth or drops on the Public News/Talk end.
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Note the posts look at Public News/Talk, All News and sports/talk by city and their ratings gains or losses

https://ratings.****************/content/arb003

https://ratings.****************/content/arb215

https://ratings.****************/content/arb009
 
Kelly A said:
Purely anecdotal; but on my 60 mile each way commute, there are a lot more people on the road than even two weeks ago.
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Same in my area, the Seattle-Tacoma area. But it's still way below usual. This area usually has some of the worst traffic in the country, but since March virtually all freeways have been speed limit throughout the day.
 
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