If I'm selling survivalist supplies to a 65+ audience, I'm buying WBEN. If I'm selling tickets to concerts, I'm going with WECK. If I'm selling Cadillacs, I'm probably buying both.
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Nielsen Buffalo Ratings -- Fall 2018
- Thread starter tbolt909
- Start date
WBEN is #1 Survivalists 65+, so that's a pretty smart buy. You might want to look into WYRK as a secondary, however. Their Survivalist CPM is quite competitive, and they'll probably bonus Jack. If you have the budget for two (and a half) stations, you'll have great reach.
Ahem.
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Buddy Shula
Guest
Just FYI, the WECK average age is 66, not 72, if you believe Nielson. And for your your further edification, WBEN does not have triple the amount of 65 plus. This is why i can't stand reading these boards. It is because you folks simply do not know the facts. I subscribe to Nielson EVERY MONTH. I know the numbers. WECK has nearly a 60,000 person cume 12 plus in the Fall book. Highest EVER. I use 12 plus because that is the biggest sample size, for this example. You have to realize that WECK is a 1,000 watt -AM station mainly covering just Erie County. A 2 share, 3 share, 4 share, 5 share is pretty damn good! Our 4 book average now is about a 2.7. Beating WBUF. WLKK, and coming close to some others.
Do I wish we had a better Fall book- of course, but we are 1 point higher than last Fall. What hurt us in the Fall is sports, and the Christmas stations. Simple as that. But our cume rose. That is what I want.
Folks, I have some great stuff I will be letting you know about in 2019. WECK will continue to grow. We will not be number 1. But we will be a solid top ten. If we had a 50,000 watt signal, the situation would be much different. I am curious why the only thing talked about on this board is WECK. There has to be some fascination. Either you are rooting for me, or you hate me. I try to let everyone know the facts, as i see them. I am VERY happy with our position in the market -I simply do not care about the 25-54 market. So if you need to know real numbers, feel free to ask, I will tell you them. I get them every month. In the meantime, sit back tonite and listen to my new show on WECK called the "Elvis Experience" from 5p-7p. If your a king fan, I think you'll like it.
Maybe it's neither. Maybe it has absolutely nothing to do with you. There was a fascination with this station before you bought it. It continues.
But do you see any other GMs or owners on this board making various claims or statements about their stations? Maybe there's a reason.
Good to have you back, Buddy. You have to admit you've made some strong statements on how WECK would do in the ratings that haven't happened. Maybe they will. I for one hope they do. So I guess I'm in the "rooting for you" group.
It appears Double Secret Probation is over. The Wizard of Weck has returned. If, If, If... frogs had wings they wouldn't park their butts on lily pads. BigA makes a valid point. It's not a matter of rooting for or against. You blew the shofar about a 4 share, then doubled down to a 5. You came up short. What did you expect posters here to write?
I once asked the wife of a big pop star how she felt about having all the girls scream for her husband. She said she didn't care because at the end of the day, she got to go home with him. She knows the real truth. Sort of the same thing here. No need to get involved in the screaming over who's right or wrong. At the end of the day, Buddy collects the money, and the rest of us just eat leftovers.
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Buddy Shula
Guest
Well since most owners are far away on wall street - no, I don't see them making statements. Maybe they don't give a shit about their roles and responsibilities as owners. There was a fascinations about WECK before i bought it? Really? I would go back to posts before i bought the station, and there are barely none.
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Buddy Shula
Guest
I have made statements that someday WECK will have a 5 share. It will. I have owned the station for 17 months. We got a 3.0 share- not bad. Give it time. We are a 6 month old station with our oldies format. Just give it time.
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Buddy Shula
Guest
I NEVER SAID when WECK would get a five share - I am not that stupid - If you can find me a post that says I will have a 5 share by....______date, I will eat crow. Find one that says then the five share will be achieved by. I had a 3 share dude, not too far off. The reason I am on this board is because I am here, and I care. I really don't think others companies do too much.
Another thing regarding ratings. They are VERY undependable. Good or bad. It is a really messed up old system. There was a trend over the Fall book that showed WECK with a 3 share 18-34, because 1 diary that a 34 year old filled out mentioned WECK. I care about our listeners and getting results for our clients - thats it. The bigger shares will happen, and that will be icing on the cake. As far as my radio stations go, I think they sound great. We have worked our asses off to achieve this
You have to go back about five years, because things were pretty calm immediately before you bought it. Here's one thread from 5 years ago:
https://www.radiodiscussions.com/showthread.php?647586-Is-WECK-about-to-make-news
But there are others from when it was a talk station.
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Buddy Shula
Guest
Kind of proves my point, doesn't it? NO ONE was really talking about WECK until i bought it. Since then, it is the #1 thing talked about on this board
How much money does that make you? My advice is to people who work with me is: Focus on what makes money.
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Buddy Shula
Guest
Do you think I do not realize this?
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Buddy Shula
Guest
Again, i never gave a date - We will have a 4 share by the next Fall book. Quote that. Game on.
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Buddy Shula
Guest
My apologies, I double checked - the average age of WECK is 63, not 66
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Buddy Shula
Guest
Totally wrong!!!!! Fall 2018 Ages 65+ WECK 30,400 WBEN 52,200 Why the hell do you guys make assumptions when you do not know what the hell you are talking about?
Average age: 63
Here's more Cume 55plus Fall 2018 WECK 45,100 WBEN 82,400 WBEN Rates $200 WECK Rates $35 Whats the better value?
The Fall book seems to show about 63% of AQH listening is by folks over 65, with 1/3 in 25-54.
Most of us who use ratings look at AQH share, rating and persons, not cume. Cumers don't buy anything from our clients.* People who are listening when a client's ad runs do.
AQH Fall 18-34 200 persons
AQH Fall 35-64 900 persons
AQH Fall 12+ 2800 persons
Thus, 65+ is 1,700 persons.
But if they buy stuff from your advertisers, that's a good business model for a station nobody thought could make it.
* Cume does not reflect average audience size, and in practical terms you can never reach all the cume unless you buy one ad every 15 minutes, or about 500 a week. It's nice to say "we have thirty thousand listeners. But the average ad will be heard by 2 to 3 thousand listeners, not the whole cume!
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Game Over. By the next Fall Book, 15 percent of WECK'S audience will have expired of natural causes. At least WBEN now has company in the Grim Reaper Demos...
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