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Nielsen CT Changes

Interesting. Bridgeport and New Haven are 24 miles apart. Bridgeport and Stamford are 23. Are listeners in Bridgeport really more likely to listen to Lower Fairfield County stations than stations from the New Haven market?
 
That makes sense. Thirty-five years ago, when I programmed a 1000 watt AM at 1450 in Bridgeport, this news would be devastating. But stations like WJBX/WCUM now have had their signal cut in half and ratings indicated only a handful of listeners. Though I haven't lived in Connecticut in over thirty years, I have to assume that everything between Bridgeport and Greenwich is now one market. One the other hand, I assume Danbury in northern Fairfield County is still a unique market. Years ago Waterbury was a market, but that hasn't been true since the nineties. I wonder if Hartford and New Haven will someday be combined.
 
mikedow said:
I wonder if Hartford and New Haven will someday be combined.
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Their listeners strongly favor different CHRs (WKSS for Hartford, WKCI for New Haven), classic rockers (WDRC-FM Hartford, WPLR New Haven), hot ACs (WTIC-FM Hartford, WEZN New Haven) and news/talkers (WTIC Hartford, WELI New Haven). The only major formats they seem to share the same station on are AC (WRCH) and country (WWYZ). Hartford has classic hits (WHCN) while New Haven doesn't, and New Haven has urban AC (WYBC) while Hartford doesn't, but there's hardly any crossover listening despite doing very well in their home markets. I think both cities have enough of a distinct radio identity to keep them separate.
 
CTListener said:
Their listeners strongly favor different CHRs (WKSS for Hartford, WKCI for New Haven), classic rockers (WDRC-FM Hartford, WPLR New Haven), hot ACs (WTIC-FM Hartford, WEZN New Haven) and news/talkers (WTIC Hartford, WELI New Haven). The only major formats they seem to share the same station on are AC (WRCH) and country (WWYZ). Hartford has classic hits (WHCN) while New Haven doesn't, and New Haven has urban AC (WYBC) while Hartford doesn't, but there's hardly any crossover listening despite doing very well in their home markets. I think both cities have enough of a distinct radio identity to keep them separate.
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The way PLR markets itself they want to be a statewide station.
 
Don CT said:
Doesn't Fairfield consider itself NYC?
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A little piece of SW CT that Nielsen calls Stamford-Norwalk is part of the NYC market.

The definition of a market is not permanent. Based on listening and certain aspects of traffic / commuting patterns causes Nielsen to redefine quite a few markets each year.

Sometimes, however, it is hard to downsize a market based on current listening. For example, San Francisco's Metro Survey Area is based on the coverage of several major AMs that "back in the day" were dominant in ratings. Today, most of those stations are not as listened to, and the SF FMs do not cover all of it, such as the Santa Rosa area. But the stations like to have their market ranked high in population... so they don't push Nielsen for a change.
 
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