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Nielsen November Monthly

Cumulus really needs to flip 94.1 the country just ain't cutting it on there look at how bad the ratings are. I do love how well The Fox is doing now since they got the new program Director. It feels like a lot of time I'm listening to Deep Tracks from SiriusXM but being mostly 80s.
 
Sometimes, I miss the former Wink 94.1. Hearing Def Leppard on Warm 98 is something I can't get used to. 🤣 A revamped Wink, with a gold based AC format, would fit right between WREW and WGRR.

I think the biggest Lew Dickey debacle on 94.1 occurred when the station was called "Journey" ten or twelve years ago. What an unmitigated disaster.
 
microbob said:
Heck Bring back DJ 94 which it was prior to SAI-FM very briefly. I enjoyed Krock 94.1 when it was top 40
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If I recall, K-Rock on 94.1 was just stunting for about two weeks before officially becoming The New WINK (WWNK-FM). The K-Rock moniker resurfaced on 1360 (WWNK-AM) when they switched to oldies, but was scrubbed when they got the WSAI calls back on 1360 (where they belonged 🙂).

I remember 94DJ (WJDJ) on 94.1. It pretty much mirrored their Top 40 format on WSAI-AM.

Before the WSAI-FM switch to AOR in the late 70s, 94.1 went thru a period of mellow rock and called themselves I-94.
 
Yabadabado1 said:
I guess WAIF doesn't subscribe or their ratings are so low they're not even worth putting on the site.
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Yeah maybe a 0.1 lol. I don't think they ever cared about ratings though. I'm kind of surprised some of the HD stations don't have higher numbers. Well not a lot of folks have HD radios so that might be a problem. I've not listened to WGRR in a long time but not sure how their numbers are so good. They must be doing something different
 
AT40 replays definitely have more P1 than most syndicated weekend music shows. But in no way does that put a station at a substantial top spot each month in the 6+ monthlies.

Now if a large chunk of the weekend audience that originally came to the station because of classic AT40 ends up listening several hours a day Mon-Fri on a consistent basis, then perhaps the Kasem estate (minus the crazy second wife) is owed some thanks
 
Yabadabado1 said:
I guess WAIF doesn't subscribe or their ratings are so low they're not even worth putting on the site.
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I believe as long as a 0.1 is achieved and the station subscribes, it would be visible on all public reports

The question I've always wondered is how much listening (and by how many panelists) is required for the coveted 0.1? I have seen stations receive a 0.1 with a cume less than 1,500 but also stations with a cume of 20,000 not make the 0.1 (but the cume is listed in the RI display because they *did* have at least a 0.1 in a past book recent enough to still have a spot on the report)
 
vw86 said:
I believe as long as a 0.1 is achieved and the station subscribes, it would be visible on all public reports

The question I've always wondered is how much listening (and by how many panelists) is required for the coveted 0.1? I have seen stations receive a 0.1 with a cume less than 1,500 but also stations with a cume of 20,000 not make the 0.1 (but the cume is listed in the RI display because they *did* have at least a 0.1 in a past book recent enough to still have a spot on the report)
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WAIF has never shown up in PPM.

Correct, if a station subscribes to Nielsen and registers with enough cume to meet minimum reporting standards, it will be listed in the public release.

How much listening to get a 0.1 depends on the size of the market population and isn't necessarily related to cume size. First off, remember that 0.1 can be rounded up from anything above a 0.05. That's 0.05% of the total number of persons listening on average during a given daypart (in most cases, that's Mon-Sun 6a-Mid.) In New York City, the AQH Persons figure could be a few hundred; in a smaller market like Cincinnati that number can go down to Nielsen's lowest unit, 100. Stations can show up with cume but no share, it simply means their share is less than a 0.05.
 
Huff said:
WAIF has never shown up in PPM.

Correct, if a station subscribes to Nielsen and registers with enough cume to meet minimum reporting standards, it will be listed in the public release.

How much listening to get a 0.1 depends on the size of the market population and isn't necessarily related to cume size. First off, remember that 0.1 can be rounded up from anything above a 0.05. That's 0.05% of the total number of persons listening on average during a given daypart (in most cases, that's Mon-Sun 6a-Mid.) In New York City, the AQH Persons figure could be a few hundred; in a smaller market like Cincinnati that number can go down to Nielsen's lowest unit, 100. Stations can show up with cume but no share, it simply means their share is less than a 0.05.
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Which sorta makes the point....if they get that low of a rating and it's consistently that low every rating period, why even pay for the service? No idea what it costs but I'm sure it's not cheap. It's not like they're going to change format and if they're listeners are happy to toss money their way to support them, so be it.
 


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