http://www.tvnewscheck.com/mobile/index/article/id/97752
Not surprising since there's newer ways to track an audience sample for ratings.
Not surprising since there's newer ways to track an audience sample for ratings.
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Nielsen to end Paper Diaries in 2018
- Thread starter Y2kTheNewOldies
- Start date
This only applies to TV. With radio, they are announcing regularly enhancements in recruiting and monitoring.
Will the PPM ever make it into small markets?
Not likely. The cost is too great and the percentage of transactional business too low.
There are a number of markets within the 50 to 100 size that do not pay for four books a year... just Spring and Fall. And there are groups that don't buy all four books or the trends in the continuously measured markets... like, I am told, the Entercom stations in Buffalo.
PPM in general cost about 60% more than the diary in the markets that went with PPM. Very little chance that the meter will get to the sub-market-rank-50 MSAs.
Agree, it just doesn't make economic sense, at least in the near term. Perhaps in the future, devices already owned by the selected listeners, via apps, could bring PPM to small markets, but what would the impetus be? I think both the stations and Arbitron (Neilsen) get what they need from the current system for small markets.
The issue with devices like cellular pones is the vary inconsistent and widely variable sensitivity of the microphone, which would cause different results from different panel members based on the ability to hear audio. Add in the added battery drain of constant monitoring, and the likelihood that there would be no MRC certification of an un-level device platform and this is a no-go.
Eventually, they will have to find a way to incorporate "all media" measurement on one device, so the question is when they technology will permit it.
Implanting microchips in every American might help, if they haven't been implanted already.
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