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Night Grooves on 98.1 Kiss FM

L

Len Bias

KISQ hasn't been doing Night Grooves this week. I actually never listened to it much, but they played a lot of songs they don't play other times of the day, and it added some variety to their schedule.
 
Considering the limited available audience for the evening daypart, KISQ/CCM+E are probably cutting their losses and putting more effort into the dayparts that advertisers really want.

"Night Grooves" was probably valuable only because it gave Kiss something to talk about during those dayparts that matter. If a show is not generating real revenue, it isn't worth a lot of effort to Clear Channel and similar companies. If you were a fan of the show and not an advertiser, you're probably SOL.
 
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