Nights on the KOST...KBIG? (Ratings?)

[Keith321]

Has anyone looked at how Delilah is doing on KBIG? ...and has it affected KOST's Love Songs show?

I know Delilah only begins at 10PM....so I'm wondering if anyone has looked at these two shows?

I would think KOST might suffer a tad, since both KOST and Delilah play similar music.

Anyone know?

 

[davideduardo]

Has anyone looked at how Delilah is doing on KBIG? ...and has it affected KOST's Love Songs show?

I know Delilah only begins at 10PM....so I'm wondering if anyone has looked at these two shows?

I would think KOST might suffer a tad, since both KOST and Delilah play similar music.

Anyone know?

In Winter, 10-Mid, $5 is KOST, after the "lovesongs" shows on KLVE and KRCD. KBIG with Delilah is 22nd.

 

[calguy]

Has anyone looked at how Delilah is doing on KBIG? ...and has it affected KOST's Love Songs show?

I know Delilah only begins at 10PM....so I'm wondering if anyone has looked at these two shows?

I would think KOST might suffer a tad, since both KOST and Delilah play similar music.

Anyone know?

Similar music? Not really. Delilah is playing a mainstream AC song for her requests and KBIG is backing these songs
with their dance mix versions of AC tunes as well as outright dance songs. KOST is strictly soft/mainstream AC.
When they last faced off in the late 90's when both stations were the same format, KOST's Karen Sharp beat KBIG's
Delilah handily! It was really no contest, and I don't expect it will be this time either. As David stated in the post above
in the Winter ARB, KOST is number 5 in the hours that they face off against Delilah and KBIG is number 22. Lets not
even go into the demos. It gets worse for KBIG there. Sadly the loser besides the listener is the Boogie Nights Crew.
Christian Wheel, Joe Vinyl, Ray Rhodes and Howie T. have busted their behinds and with Delilah starting during a rating
period and at 10 pm to boot, there's no way to separate what kind of effect each had and is having in the ratings.
The only way would be to look at the hour by hour numbers for each week and most people outside of management aren't
privy to those.

 

[halloaaryn]

the Delilah show is COMPLETE crap and KBIG has itself has become TOTAL crap. Last Fall, KBIG sounded GREAT. Now its a big disapointment.

LA needs a HOT A/C that I can get away with listening to at work. KOST is BORING and KBIG plays rap (my boss is an old scotsman, he wants NONE of that)

 

[calguy]

the Delilah show is COMPLETE crap and KBIG has itself has become TOTAL crap. Last Fall, KBIG sounded GREAT. Now its a big disapointment.

LA needs a HOT A/C that I can get away with listening to at work. KOST is BORING and KBIG plays rap (my boss is an old scotsman, he wants NONE of that)

It's all a matter of opinion. I think KBIG sounded pretty good until the higher ups started to tinker with the format. Then came Delilah.
However, the Boogie Nights show while shorter still doesn't sound bad. It's just sad that it ends so early. If you've left a club and love dance music you'll head to MOVIN' by default now.

KOST isn't boring to the people that love it. It's aimed at females, couples in love, soccer moms and office workers who want music but don't have bosses who'll let them listen to something more rambuctious. KOST is great at what it does. It's one of the better AC's in the nation and if you have kids in the car is safe to have on. That said, it's not for everyone, just like any station that doesn't play the music you like.

Back to BIG, they really should leave rap out of the format and go back to playing a more balanced mix of Hot AC/Rythmic AC. One thing a great programmer does is to stick with what works. KBIG has a split personality and they keep changing more than is needed. They don't evolve, they just revolve & change for the sake of it sometime taking away what's working instead of what's not and that's just wrong. Repetition can be good if you know how to make it work, something that's lacking at many of the stations in the nation now days and KBIG is one of them...

 

[Marv-L.A.]

Calguy's post is 10% correct; KOST is indeed VERY good at what it does, and the fact that it has been called 'the most imitated radio station in America' shows how very well respected the station has been nationally for almost a quarter-century.

If it's not your cup of tea, then there's no shortage of radio stations bombarding the greater LA metroplex from the Inland Empire, as well as Ventura & San Diego County for you to choose from.

I also agree with him regarding KBIG's inconsistency; it would be REALLY nice if it were a TRUE Hot AC station playing a MUCH wider variety of music from the past 20 years than it does now, but it is almost certainly being used by CC as a wall to protect the portion of its 25-54 audience demo for which KOST is too mellow and Star is too far to the left.

It has also been tweaked musically to make Movin' 939 an also-ran ratings wise, but Movin has many more problems than that.

The fact that Karen Sharp has been KOST's evening hostess for over SEVENTEEN years and has been HUGELY successful for virtually her entire tenure is certainly a testament to how good she is.

Her show was modeled after a long-running show on Detroit's heritage AC station (WNIC?) entitled 'Pillow Talk', and WLTW/NYC PD (and Clear Channel's VP/Programming for AC) Jim Ryan mentioned in R&R last year that CC will utiilize Delilah in the evening shift in markets where a locally-hosted show (such as Ms. Sharp) can bring greater revenue and ratings (duh!!!).

Delilah's show was recently added to the lineup at WLTW.

In that regards, Ms. Sharp is ARGUABLY the best and most successful evening AC personality in the nation

 

[davideduardo]

If it's not your cup of tea, then there's no shortage of radio stations bombarding the greater LA metroplex from the Inland Empire, as well as Ventura & San Diego County for you to choose from.

There is no Ventura market FM that puts a 70 dbu over even 10% of the LA MSA; same for Riverside (Except KLYY) and SD stations.

In that regards, Ms. Sharp is ARGUABLY the best and most successful evening AC personality in the nation

Strange conclusion since AC KLVE has been beating KOST significantly (2.4 points in last book) at night with a similar formatic approache hosted by Grecia Lemus.

 

[calguy]

If it's not your cup of tea, then there's no shortage of radio stations bombarding the greater LA metroplex from the Inland Empire, as well as Ventura & San Diego County for you to choose from.

There is no Ventura market FM that puts a 70 dbu over even 10% of the LA MSA; same for Riverside (Except KLYY) and SD stations.

In that regards, Ms. Sharp is ARGUABLY the best and most successful evening AC personality in the nation

Strange conclusion since AC KLVE has been beating KOST significantly (2.4 points in last book) at night with a similar formatic approache hosted by Grecia Lemus.

Perhaps saying "Ms. Sharp is ARGUABLY one of the best and most successful evening AC personalities in the nation" would have been a better statement.

Just wondering, but will there be a shift in these numbers once the people meter is used in LA? Will Arbitron weight the Hispanic results the same way?

 

[davideduardo]

Perhaps saying "Ms. Sharp is ARGUABLY one of the best and most successful evening AC personalities in the nation" would have been a better statement.

Exactly.

Just wondering, but will there be a shift in these numbers once the people meter is used in LA? Will Arbitron weight the Hispanic results the same way?

The PPM uses a panel, so in theory there is no weighting at all.

The diary results are sometimes weighted slightly to make each cell (age gorup, ethnicity, sex, geographic sampling unit, etc) be proportional to the populaiton.

In reality, since not evey PPM panelist complies every day, there is very minor weighting... music less than the diary, though.

In either case, weighting only is employed to make the representation of each subset of the audience truly in proportion to reality.

 

[calguy]

Perhaps saying "Ms. Sharp is ARGUABLY one of the best and most successful evening AC personalities in the nation" would have been a better statement.

Exactly.

Just wondering, but will there be a shift in these numbers once the people meter is used in LA? Will Arbitron weight the Hispanic results the same way?

I had a feeling it would be close to that. Thank you
The PPM uses a panel, so in theory there is no weighting at all.

The diary results are sometimes weighted slightly to make each cell (age gorup, ethnicity, sex, geographic sampling unit, etc) be proportional to the populaiton.

In reality, since not evey PPM panelist complies every day, there is very minor weighting... music less than the diary, though.

In either case, weighting only is employed to make the representation of each subset of the audience truly in proportion to reality.

 

[ajhenderson]

If it's not your cup of tea, then there's no shortage of radio stations bombarding the greater LA metroplex from the Inland Empire, as well as Ventura & San Diego County for you to choose from.

There is no Ventura market FM that puts a 70 dbu over even 10% of the LA MSA; same for Riverside (Except KLYY) and SD stations.

Isn't there a station or two IN the MSA that doesn't do that? KJLH comes to mind.

Then, how does KFRG show up in the LA book, let alone do as well as it does in Riverside-SB? It's 70dbu doesn't cover the entire "far west", unrated area of the western IE. Yes, I know there hasn't been a country station in LA or OC, but it has to be all in-car listening, no? Conversely, KOLA's 70dbu covers parts of eastern LA and Orange counties and seems to come in well as far west as coastal OC.

 

[davideduardo]

Isn't there a station or two IN the MSA that doesn't do that? KJLH comes to mind.

No station licenced in the MSA covers less than 10% of the market.

Again, no Ventura/Oxnard station covers even 10% of the LA MSA with a 70 dbu. No San Diego staiton (except KSSZD) even gets a 70 into the MSA anywhere. And of the Riverside / San Bernardino ones, just KLLY makes the cut.


[/quote]
Then, how does KFRG show up in the LA book, let alone do as well as it does in Riverside-SB? [/quote]

It gets a 0.8... because it 70's a strip of far Eastern LA County and Orange County that is well populated. But it goes no farther than that.

It's 70dbu doesn't cover the entire "far west", unrated area of the western IE.

Yes it does; the KFRG 70 extends West of Pomona to Covina, Industry and Diamond Bar, well inside LA County.

Yes, I know there hasn't been a country station in LA or OC,

What's KKGO?

but it has to be all in-car listening, no?

Prior to KKGO going country, the LA County KFRG listening was: (Spring/Summer/Fall 2006) 54% in Car, as opposed to about 29% for the average of all FMs in the market. So, yes, as one would suppose with a fringe signal, the listening was in the car where it can be heard better.

Conversely, KOLA's 70dbu covers parts of eastern LA and Orange counties and seems to come in well as far west as coastal OC.

KOLA's 70 is virtually identical in LA county, and extends into the OC maybe 3-4 miles more at most. It does not even reach Santa Ana, though, at its deepest point.

If the point of the prior post had been to show that there are a scad of rimshots just waiting to challenge LA stations, the fact is that there are only 3 total FMs with any signficant coverage of the LA MSA, and they are KLYY, KFRG and KOLA, and the last two just barely sideswipe the market. Can you get 'em if you try hard? Sure. Can they compete? Absolutely not.
[/quote]

 

[ajhenderson]

Isn't there a station or two IN the MSA that doesn't do that? KJLH comes to mind.

No station licenced in the MSA covers less than 10% of the market.
[/quote]

Alright, it wasn't really serious, but what is KJLH protected to, about 9 miles?

As to KKGO, it wasn't there for some time while KFRG built up a bit.

 

[davideduardo]

Alright, it wasn't really serious, but what is KJLH protected to, about 9 miles?

Standard Class A protection. There are 3 million persons in the 70 dbu, and 5.5 million in the 60.

As to KKGO, it wasn't there for some time while KFRG built up a bit.

About 7 months, after KMVN came on and till KKGO appeared.