mjb1124 said:
Dan's opinion is purportedly from a professional place-he's worked on air somewhere.
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Nik Carter's Style Poor Choice for Afternoons at WRXP
- Thread starter wrsurocks
- Start date
Dan's opinion is purportedly from a professional place-he's worked on air somewhere.
I think any deviation from the current stagnant philosophy of boring radio is a good thing.
I'm not quite sure any of us can possibly critique any other station or personality. The minute we got into the business, we ceased being able to listen like the audience does.
The ultimate arbiter...is the audience.
We're not in the music education business anymore. As much as we should be the epicenter of music fans, they're just not consuming radio like that anymore. We as an industry have ceded the position of music education and the place people go, to the internet. And it will take a quantum shift in programming to change that. Until then, we must give the audience what they want. McSong after McSong. That's what they allegedly want. So, serve it to them in spades.
To those who talk about O&A's alleged success...the reality is, if they were so successful, why hasn't anyone snapped them up and put 'em on? That's not a slam. It's just par for the course. If someone can get ratings, they're going to have a job. Unfortunately, we just don't seem to know what gets ratings anymore. Is it music? Is it personality? Is it appointment listening?
Does anyone really know?
The way to find out how to re-invent radio, assuming it needs to be reinvented, is going to require a huge expenditure. Someone's going to have to spend the money, take the chance, and have patience.
None of which are standard operating procedure in radio-2009.
Those stations who hire passionate personalities who actually know the product, and allow them the required time to establish that credibility with their audience, will eventually prosper. But we gotta listen to them.
Repetition breeds familiarity right? Isn't that how the music is chosen? Don't you think it took time for that familiarity to build?
RXP could work. And I think Nik could help. But it's going to take some time....and patience....and yeah I'm repeating myself.
Because instead of telling the audience how it should be. Perhaps we should listen to what they want.
I'm not quite sure any of us can possibly critique any other station or personality. The minute we got into the business, we ceased being able to listen like the audience does.
The ultimate arbiter...is the audience.
We're not in the music education business anymore. As much as we should be the epicenter of music fans, they're just not consuming radio like that anymore. We as an industry have ceded the position of music education and the place people go, to the internet. And it will take a quantum shift in programming to change that. Until then, we must give the audience what they want. McSong after McSong. That's what they allegedly want. So, serve it to them in spades.
To those who talk about O&A's alleged success...the reality is, if they were so successful, why hasn't anyone snapped them up and put 'em on? That's not a slam. It's just par for the course. If someone can get ratings, they're going to have a job. Unfortunately, we just don't seem to know what gets ratings anymore. Is it music? Is it personality? Is it appointment listening?
Does anyone really know?
The way to find out how to re-invent radio, assuming it needs to be reinvented, is going to require a huge expenditure. Someone's going to have to spend the money, take the chance, and have patience.
None of which are standard operating procedure in radio-2009.
Those stations who hire passionate personalities who actually know the product, and allow them the required time to establish that credibility with their audience, will eventually prosper. But we gotta listen to them.
Repetition breeds familiarity right? Isn't that how the music is chosen? Don't you think it took time for that familiarity to build?
RXP could work. And I think Nik could help. But it's going to take some time....and patience....and yeah I'm repeating myself.
Because instead of telling the audience how it should be. Perhaps we should listen to what they want.
Trust me, I know the guy and I know what experience he's had. Certainly he's speaking from a more knowledgeable position than the average listener, but ultimately, it's still a matter of what sounds good to him. And I happen to agree in this case. If they are now striving become the replacement for K-Rock, then by all means they can hire personalities like Nik Carter and throw on a bunch of Van Halen records. But that isn't consistent with the image they've been trying to build up to this point.
That said, I would love to see Nik prove me wrong and adapt his style to fit with the RXP approach. So far, it doesn't seem to be happening.
That said, I would love to see Nik prove me wrong and adapt his style to fit with the RXP approach. So far, it doesn't seem to be happening.
Did you see that sweet commercial for RXP last night during Jay Leno with Obama? I love Paul and Matt's delivery on that station, it's very sincere and informative without the obnoxious immaturity. Matt was on the commercial, was great.
Hello all, just wanted to voice my opinion on WRXP in general. It has a good concept but a bad flow of music. I remember the days that each DJ created his or her own musical picture, playing songs every once & a while that worked well together or were somehow tied together. They took the time to listen to the music and not just go by a pre-programmed playlist.You can't just play songs the record label SAYS are great for your station. It made for great listening and radio meant something. Radio stations should always hire personalities that know the format of the station AND the market, plus be able to paint such a picture. I've been listening to RXP since the beginning and find it hard to stay tuned for long periods of time. I'm a huge rock fan. This station has a golden opportunity if it listens to their audience not consultants. You have to live the life to really know your market. There is tons of rock music out there, not just the same few thousand songs.
TheWitch said:
Ya, but if the record company is paying the station for play, then you definitely have an incentive to play those songs. But, then again, what executive in their right mind would tie the fortunes of his station to the fortunes of the record industry?
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