Philip J. Smith said:
Sorry! I just had to do it! It was just too juicy to pass up! buwaahaaahaa
But, seriously, something's got to give at WDEK/WKIE/WRZA. I might be one of the few listeners (maybe even the only one!) who still likes having Nine on my presets. But, my personal taste for music doesn't represent the populous any more than someone who likes zither or calliope music. Nine wouldn't even register a "dead cat bounce" if they ran hourly TV commercials.
Dance would work, but to get younger listeners to tune in, they would have to get very serious about advertising the hell out of it, in every creative way and venue possible.
With all the election chatter which will continue in the news for another 19 months, Air America would do especially well. Fred could just broker-out 850 AM, or keep it as part of a quad-cast (1 AM + 3 FM).
Or, one idea I thought of a while back goes a little something like this:
WKIE and WKIF (that station's just wasting electricity now) could simulcast WCPT's progressive talk format. All three should adequately cover the metro area, and the two FMs allow 24 hour programming. And they could ID as 92.7 and 850. Change the call letters to WCPT and WCPD, or something like that. Simple enough.
WDEK and WRZA could remain 9FM and run on the cheap, since I assume Newsweb likes to keep it around as just a second station to sell with WCPT. Keeps the salespeople somewhat happy. Only drawback is that they lose much of the Chicago audience, but it's not as if there's much of that anyway. They get better ratings in Rockford (though not by much).
For the Saturday night dance party, just air it on all four FM signals. Hey, it brings in money, and nobody really listens to talk radio on Saturday nights anyway.
Just a little weird thinking here.