Re: Nine/Idea for 92.7
> Best thing to do is find a niche...get good at it.
THANK YOU!
DING DING DING! Someone that understands it! I was waiting for some one with a clue to say it!
Those frequencies will NEVER be able to support an AC, or mainstream format, or format already on a big stick. Period.
No matter how bad Jack is on 104.3, it WILL win over NINE. REASON...........
You have to niche format on ZRA/KIE so the listners will sit thru the static, spotty coverage, listening
online in non-coverage areas (hello NewsWeb!!!!!!!!)
Worse off, NINE had a 1 year jumpstart advantage that was absued.
You niche program a format like EZ, Mainstream Dance, Polish, Oldies, Late 70's to 80s now and evolving to 90s as the years go on. Whatever. Something that is not being heard. Something that has the least amount of chance being stolen. You superserve your audience and make them deal with the static.
NINE will have to survive by adjusting enough to NOT make people run off to not only Jack, but TMX and Q, when a bad song is on, when the signal fades to unbearable levels, has technical glitches etc..... And 2nd, NewWeb has to be commited, not to the format, but the revenue it will pull in.
Smart business, nothing else. <P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>