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nine fm

D

dasuavest1

Guest
Howdy,
I got a question about nine fm.
how did they do on 25-34 demo. cause I didnt see them on 12+
with all stations they have you would think they get decent numbers.
 
LOL! Too funny.

> Howdy,
> I got a question about nine fm.
> how did they do on 25-34 demo. cause I didnt see them on 12+
>
> with all stations they have you would think they get decent
> numbers.
>
 
> Howdy,
> I got a question about nine fm.
> how did they do on 25-34 demo. cause I didnt see them on 12+
>
> with all stations they have you would think they get decent
> numbers.
>
Look harder. They're right there next to WIND in 12+ Reletively average for the 92 frequencies as well as what WRZA/WZCH was together.

This is 12+ <P ID="signature">______________

</P>
 
> > Howdy,
> > I got a question about nine fm.
> > how did they do on 25-34 demo. cause I didnt see them on
> 12+
> >
> > with all stations they have you would think they get
> decent
> > numbers.
> >
> Look harder. They're right there next to WIND in 12+
> Reletively average for the 92 frequencies as well as what
> WRZA/WZCH was together.
>
> This is 12+
>

No matter how hard he looks, he might not see them because some publications do not print numbers below a 1 share. Sometimes others do not even combine the simulcast numbers.

So, they might not be right there.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
> > > Howdy,
> > > I got a question about nine fm.
> > > how did they do on 25-34 demo. cause I didnt see them on
>
> > 12+
> > >
> > > with all stations they have you would think they get
> > decent
> > > numbers.
> > >
> > Look harder. They're right there next to WIND in 12+
> > Reletively average for the 92 frequencies as well as what
> > WRZA/WZCH was together.
> >
> > This is 12+
> >
>
> No matter how hard he looks, he might not see them because
> some publications do not print numbers below a 1 share.
> Sometimes others do not even combine the simulcast numbers.
>
>
> So, they might not be right there.
>

That explains it.
<P ID="signature">______________

</P>
 
> > Howdy,
> > I got a question about nine fm.
> > how did they do on 25-34 demo. cause I didnt see them on
> 12+
> >
> > with all stations they have you would think they get
> decent
> > numbers.
> >
> Look harder. They're right there next to WIND in 12+
> Reletively average for the 92 frequencies as well as what
> WRZA/WZCH was together.
>
> This is 12+
>
I don't know I'd call that average for the 92 frequencies since Energy and Kiss got much higher ratings, and BCR did not have 99.9 either, so the coverage before was even crappier than now. BCR was getting over a 1 share consistently only on 92.7 and 92.5 (WKIF was too far away and never registered anyway). Now, with 99.9 added they are doing worse than before.
 
Finally, someone who's not living in a parallel universe where doing worse isn't better. 'Nuff said

> I don't know I'd call that average for the 92 frequencies
> since Energy and Kiss got much higher ratings, and BCR did
> not have 99.9 either, so the coverage before was even
> crappier than now. BCR was getting over a 1 share
> consistently only on 92.7 and 92.5 (WKIF was too far away
> and never registered anyway). Now, with 99.9 added they are
> doing worse than before.
>
 
> > > Howdy,
> > > I got a question about nine fm.
> > > how did they do on 25-34 demo. cause I didnt see them on
>
> > 12+
> > >
> > > with all stations they have you would think they get
> > decent
> > > numbers.
> > >
> > Look harder. They're right there next to WIND in 12+
> > Reletively average for the 92 frequencies as well as what
> > WRZA/WZCH was together.
> >
> > This is 12+
> >
> I don't know I'd call that average for the 92 frequencies
> since Energy and Kiss got much higher ratings, and BCR did
> not have 99.9 either, so the coverage before was even
> crappier than now. BCR was getting over a 1 share
> consistently only on 92.7 and 92.5 (WKIF was too far away
> and never registered anyway). Now, with 99.9 added they are
> doing worse than before.
>

Kiss was always in the 1s. It even made it up to the 2s.

Energy avereaged just below 1 with an occational 1 thrown in.

Onda was either in the mid 0s or nothing at all.

Nine is not far off from where Energy averaged.

AVERAGE FOR THE 92s=past 2 formats.

Thats what I mean. Forgot about 99.9. My bad on that one.
<P ID="signature">______________

</P>
 
> Finally, someone who's not living in a parallel universe
> where doing worse isn't better. 'Nuff said
>
> > I don't know I'd call that average for the 92 frequencies
> > since Energy and Kiss got much higher ratings, and BCR did
>
> > not have 99.9 either, so the coverage before was even
> > crappier than now. BCR was getting over a 1 share
> > consistently only on 92.7 and 92.5 (WKIF was too far away
> > and never registered anyway). Now, with 99.9 added they
> are
> > doing worse than before.
> >
>
And, if I'm not mistaken, CBR didn't have 92.5, either. WDEK was a local Hot-AC/Contemporary Hits station up until Kiss took over.
 
> > Finally, someone who's not living in a parallel universe
> > where doing worse isn't better. 'Nuff said
> >
> > > I don't know I'd call that average for the 92
> frequencies
> > > since Energy and Kiss got much higher ratings, and BCR
> did
> >
> > > not have 99.9 either, so the coverage before was even
> > > crappier than now. BCR was getting over a 1 share
> > > consistently only on 92.7 and 92.5 (WKIF was too far
> away
> > > and never registered anyway). Now, with 99.9 added they
>
> > are
> > > doing worse than before.
> > >
> >
> And, if I'm not mistaken, CBR didn't have 92.5, either.
> WDEK was a local Hot-AC/Contemporary Hits station up until
> Kiss took over.
>

Correct. 92.7 cracked a 1+ on its own as Kiss. Spring of 99. CHR had lots of life back then and 92.7 Kiss FM was well programmed. So it was well deserved. I miss those days.
<P ID="signature">______________

</P>
 
You're not going to get a lot of ratings bump out of 99.9--the signal is too far south, and Arbitron hasn't done very well getting diaries to the south part of Will County, much less out to Grundy and Kankakee Co. Just my 2 cents.

> > > Finally, someone who's not living in a parallel universe
>
> > > where doing worse isn't better. 'Nuff said
> > >
> > > > I don't know I'd call that average for the 92
> > frequencies
> > > > since Energy and Kiss got much higher ratings, and BCR
>
> > did
> > >
> > > > not have 99.9 either, so the coverage before was even
> > > > crappier than now. BCR was getting over a 1 share
> > > > consistently only on 92.7 and 92.5 (WKIF was too far
> > away
> > > > and never registered anyway). Now, with 99.9 added
> they
> >
> > > are
> > > > doing worse than before.
> > > >
> > >
> > And, if I'm not mistaken, CBR didn't have 92.5, either.
> > WDEK was a local Hot-AC/Contemporary Hits station up until
>
> > Kiss took over.
> >
>
> Correct. 92.7 cracked a 1+ on its own as Kiss. Spring of 99.
> CHR had lots of life back then and 92.7 Kiss FM was well
> programmed. So it was well deserved. I miss those days.
>
 
I guess we'll run with that excuse for poor performance, sounds good, next subject.

> You're not going to get a lot of ratings bump out of
> 99.9--the signal is too far south, and Arbitron hasn't done
> very well getting diaries to the south part of Will County,
> much less out to Grundy and Kankakee Co. Just my 2 cents.
>
> > > > Finally, someone who's not living in a parallel
> universe
> >
> > > > where doing worse isn't better. 'Nuff said
> > > >
> > > > > I don't know I'd call that average for the 92
> > > frequencies
> > > > > since Energy and Kiss got much higher ratings, and
> BCR
> >
> > > did
> > > >
> > > > > not have 99.9 either, so the coverage before was
> even
> > > > > crappier than now. BCR was getting over a 1 share
> > > > > consistently only on 92.7 and 92.5 (WKIF was too far
>
> > > away
> > > > > and never registered anyway). Now, with 99.9 added
> > they
> > >
> > > > are
> > > > > doing worse than before.
> > > > >
> > > >
> > > And, if I'm not mistaken, CBR didn't have 92.5, either.
>
> > > WDEK was a local Hot-AC/Contemporary Hits station up
> until
> >
> > > Kiss took over.
> > >
> >
> > Correct. 92.7 cracked a 1+ on its own as Kiss. Spring of
> 99.
> > CHR had lots of life back then and 92.7 Kiss FM was well
> > programmed. So it was well deserved. I miss those days.
> >
>
 
> You're not going to get a lot of ratings bump out of
> 99.9--the signal is too far south, and Arbitron hasn't done
> very well getting diaries to the south part of Will County,
> much less out to Grundy and Kankakee Co. Just my 2 cents.
>
Kankakee County isn't even in the Chicago Arbitron DMA, so diaries won't be sent to people in that county. If Kankakee were an Arbitron market, then Nine FM would likely get higher ratings, but not by much since it's mostly cows and horses in much of WRZA's coverage area. Most ratings are likely coming from the WKIE area. WDEK only gets rated from Rockford & the Aurora/Naperville areas, and a few NW suburbs.
 
Wrong. The COL is Park Forest, IL, which is in the Chicago DMA, thus, the signal could generate at least a 1 share 12+ from the Southside penetration. I believe the RZA signal had a short lived .8-1.0 12 + on Hispanic numbers alone.<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
 
> Wrong. The COL is Park Forest, IL, which is in the Chicago
> DMA, thus, the signal could generate at least a 1 share 12+
> from the Southside penetration. I believe the RZA signal
> had a short lived .8-1.0 12 + on Hispanic numbers alone.

For five years out of a seven-year run of La Zeta/Superestrella, WRZA consistently averaged 0.5, with a 1.0 peak for one quarter. The station dropped off the bottom of the chart after a choke-hold of technical issues began around 2000.

Nine began with a format with tremendously wide variety, which some people called "daring" and other people called "absurd," on a single stick with atrocious technical problems, and marketing that amounted to one billboard in Chicago where 99.9 was impossible to receive. They added 92.7 and 92.5, tweaked the format a little, but still had basically zero marketing. They finally fixed the technical issues at 99.9, then took a look at the station's fourth quarter of Arbies, had a panic attack and changed the format. Then, and only then, did Nine start a marketing campaign that drove home the "We Play Anything" slogan. We play *anything*? Oh no you don't... Not anymore. So, armed with a slogan that had now become a lie, they-- Hold the presses! Jack FM signs on. Oh crap. Let's ride it out for a while. Next book? Nothing. Now, let's widen the format just a wee bit, tell everyone that "We Play Anything, Now More than Ever," (umm... NOT!) and see what happens. Big surprise this time around: Nothing.

I guess it just goes to show that if you're going to make changes, MAKE CHANGES. If you're NOT going to make changes, don't fiddle around with one thing and another on a monthly basis, and pretend that listeners won't know if you're living up to your slogan.

You wouldn't want six mechanics trying out different fixes every day on your car, would you? You either fix it right, or get a new car.
 
> Wrong. The COL is Park Forest, IL, which is in the Chicago
> DMA, thus, the signal could generate at least a 1 share 12+
> from the Southside penetration. I believe the RZA signal
> had a short lived .8-1.0 12 + on Hispanic numbers alone.
>
I know the COL is Park Forest, but about half of the primary & secondary contours for WRZA is outside of the Chicago DMA, so the people that live in Kankakee County, they don't count as far as ratings are concerned. If radio stations in Kankakee County decided to be an Arbitron market, then in a separate book, then Nine FM would likely show up in that book. While Nine FM doesn't really market themselves toward Rockford with WDEK, Nine FM on WDEK has gotten over a 1 share, for secondary coverage. But with Chicago rating 11 counties in 3 states, suburban signal stations don't usually have much of a chance to get big ratings. For Nine-FM, 99.9 just won't get the big ratings with their signal coming out of Peotone and half of the areas coverage can't be rated in the Chicago Arbitron books, like Kankakee & Iriquois Counties, plus Newton & Jasper Counties in Indiana.
 
go to the source

Just go to the source...arbitron.com - you'll find the whole list...even
the *s.

J


> > >
> >
> > No matter how hard he looks, he might not see them because
>
> > some publications do not print numbers below a 1 share.
> > Sometimes others do not even combine the simulcast
> numbers.
> >
> >
> > So, they might not be right there.
> >
>
> That explains it.
>
 
You can't blame them for trying! They are a GREAT group of people!

Having analyzed the data, can a person assume that the following is possible? :

1.5 twelve plus is possible on WKIE
.5 twelve plus is possible on WDEK
1.0 twelve plus is possible on WRZA
============================================================
??? 3.0 twelve plus under the right market conditions ???
??? Possible TOP FIVE 18-34 and TOP TEN 18-49 ???<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
 
> You can't blame them for trying! They are a GREAT group of
> people!
>

LOL "GREAT group of people"... you must mean the size of the wallet behind it.
 
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