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NJ Jets on WCHR-FM = failure?

Not sure you can make that conclusion given that the Jets air for a total of 48 hours a year and there are 8760 hours in a year. How many people really tuned out because they couldn't get their classic rock fix for 3 hours on a Sunday afternoon in the fall? They are probably watching football on TV anyway.
 
JerseyShor said:
Looks like the Jets games on "The Hawk" did nothing at all to help their ratings. I guess it was to be expected since ManaHAWKin and about 2/3 of 105.7's coverage area is EAGLES territory.

Makes me wonder if the suits up in Central Jersey know anything about Ocean County and especially Southern Ocean County (where WCHR-FM is located and licensed to).
Click to expand...

I would agree with you to a point. The Hawk did NO newspaper promotion or Internet promotions of them carrying the Jets games other than their own website and the Shore Sports Network site. On top of that, while other Jets affiliates broadcast the entire 2 hour pregame and one hour postgame show that 1050 ESPN broadcast, The Hawk did things on the Cheap, only doing one hour pregame coverage as well as only about 15-20 minutes of the postgame{Rex Ryan's Press conference} before going to music. Jets fans need more than that.

In my opinion, If the Classic format can only do the ratings that it does, maybe 105.7 should switch fulltime to a sports format. Maybe use Fox Sports Radio as the main feed and build the Jets and the local sports around it. They can't do mostly classic rockmusic with a nightly 3 hour Rock and sports show, use the Jets games and get increased ratings.
 
Jersey Joe said:
In my opinion, If the Classic format can only do the ratings that it does, maybe 105.7 should switch fulltime to a sports format. Maybe use Fox Sports Radio as the main feed and build the Jets and the local sports around it. They can't do mostly classic rockmusic with a nightly 3 hour Rock and sports show, use the Jets games and get increased ratings.
Click to expand...

Pointless with ESPN 97.3/1450 (WENJ AM & FM) already covering & targeting pretty much the same area that 105.7 reaches.

Compare the two signals:

WENJ-FM/97.3 at http://www.radio-locator.com/cgi-bin/pat?call=WENJ&service=FM&status=L&hours=U
WCHR-FM/105.7 at http://www.radio-locator.com/cgi-bin/pat?call=WCHR&service=FM&status=L&hours=U
 
Why is it pointless? WENJ-FM didn't show up at all in the latest Monmouth/Ocean Arbitron.
That means no one listened. Why? Because it's too far away, it's not a local station,
it's in a different market, no one but DX'ers can pick it up, etc. Stations that get real
ratings are local. In Southern Ocean, top three 12+ are WKXW, WCHR, WBNJ.
 
Zackster said:
Why is it pointless? WENJ-FM didn't show up at all in the latest Monmouth/Ocean Arbitron.
That means no one listened. Why? Because it's too far away, it's not a local station,
it's in a different market, no one but DX'ers can pick it up, etc.
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Are we talking about the same station?

WENJ is a full power Class B located less than 40 miles from Ocean County. Not hardly something "no one but DX'ers can pick up" - it's actually CLOSER to Ocean County than WKMK/106.3 or WWZY/107.1!!!

WKXW which you consider a "local station" is 451 miles from Ocean County.

Stations that "no one but DX'ers can pick up" would be WAXQ, WHTZ, WWFS, etc. These stations are 70+ miles from Ocean County!

(WAXQ is 70+ miles from Ocean County - waaaay out of market and LITERALLY "no one but DX'ers can pick it up", yet it is Arbitron rated #8 - go figure...)

Also, WENJ is powerful enough to cover Ocean County - something WJLK and WRAT can NOT do! I *AM* a DX'er and I can only get WRAT in my car (barely) and WJLK with a directional antenna (to phase out WIBG-FM).

Local stations for Southern Ocean are NOT- WCHR, WBNJ and WKXW. The 10 strongest FM stations in Southern Ocean County are (in order):
WYRS 90.7
WCHR-FM 105.7
WBBO 98.5
WBHX 99.7
WTHJ 106.5
WJRZ-FM 100.1
WNJM 89.9
WBNJ 91.9
WFPG-FM 96.9
WAYV 95.1

(Source: FMFool.com - sorted by signal strength for the 08050 zip code)
 
Southern Ocean isn't relevant to a discussion about the Monmouth-Ocean market. The population center of the market (i.e. the average location of everyone in the market) is around Howell.

Basing a conversation about the Monmouth-Ocean market on Southern Ocean is like basing a conversation about the Philadelphia market on Upper Bucks County. If you just look at that one piece of the Philadelphia market, B104 should be #1, and B101 is a DXers' station. That might be interesting to some, but it has absolutely no bearing on anything a station targeting the whole Philadelphia market does.

Think of Monmouth-Ocean as the Long Branch-Freehold-Lakewood-Brick market and the ratings make a lot more sense. No point in talking about anywhere south of Toms River when it comes to overall market ratings, because the vast majority of people in the market live north of there, and most radio stations simply don't target the area south.
 

Pointless with ESPN 97.3/1450 (WENJ AM & FM) already covering & targeting pretty much the same area that 105.7 reaches.

Compare the two signals:

WENJ-FM/97.3 at http://www.radio-locator.com/cgi-bin/pat?call=WENJ&service=FM&status=L&hours=U
WCHR-FM/105.7 at http://www.radio-locator.com/cgi-bin/pat?call=WCHR&service=FM&status=L&hours=U

[/quote]

105.7's signal DOES come in clear THROUGHOUT ALL OF OCEAN COUNTY and MOST of MONMOUTH COUNTY, including the Freehold/Long Branch areas. 97.3's signal up here is mixed with both 97.5 WALK Long Island, and 97.5 the Fanatic from Philly, depending on the weather. So that should not be a problem. JUST FIX THE FORMAT ONE WAY OR THE OTHER.
 
Jersey Joe said:
105.7's signal DOES come in clear THROUGHOUT ALL OF OCEAN COUNTY and MOST of MONMOUTH COUNTY, including the Freehold/Long Branch areas. 97.3's signal up here is mixed with both 97.5 WALK Long Island, and 97.5 the Fanatic from Philly, depending on the weather. So that should not be a problem. JUST FIX THE FORMAT ONE WAY OR THE OTHER.
Click to expand...

On a decent radio with a good antenna/car radio, WCHR-FM can come in ok in parts of Monmouth. On a portable or boombox/office radio? Not so much north of Freehold, or on the Parkway the Arts Center. WDHA starts to beat it up pretty badly.
 
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