The night game is exclusively on Peacock. There are no traditional ads. Is there a reason NBC didn’t sell ads.
And this doesn't even count those who went to a bar/restaurant that has a commercial Peacock account to see the game as well as those watching via not-so-legal means.I'm sure all 10,000 viewers thank them.
Seriously, Peacock may have 28 million subscribers, but how many are watching this game? Especially compared to the Bengals/Steelers game that aired on NBC?
The first quarter seemed to be more house ads.There are no ads only in the 4th quarter. The rest of the game is standard. They're using this game to attract new subscribers.