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No ads on the peacock exclusive game.

The night game is exclusively on Peacock. There are no traditional ads. Is there a reason NBC didn’t sell ads.
 
I'm sure all 10,000 viewers thank them. ;)

Seriously, Peacock may have 28 million subscribers, but how many are watching this game? Especially compared to the Bengals/Steelers game that aired on NBC?
 
I'm sure all 10,000 viewers thank them. ;)

Seriously, Peacock may have 28 million subscribers, but how many are watching this game? Especially compared to the Bengals/Steelers game that aired on NBC?
And this doesn't even count those who went to a bar/restaurant that has a commercial Peacock account to see the game as well as those watching via not-so-legal means.
 
NFL+ subscribers (I am one) can also watch this game, so Peacock isn't necessary for us.
 
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