Going way back to the death of Lady Diana, when that news broke the CBS newsroom that late Saturday night was unstaffed and no one was available to do coverage. CBS picked up an ITV feed and went with that until CBS Sunday Morning went on the air.
That brings up a good point. Doesn't TWC have agreements in place with ANY networks to take feeds from them in weather emergencies, when they have no one available to do coverage? That seems like a major flaw in their programming model, though not totally surprising for an independently owned cable channel with no network affiliation.
By contrast, FOX Weather had multiple feeds up on their screens all night from communities across the affected areas. Sure it was dark and there were no storm chasers, but they were able to throw it to a local FOX reporter at each scene who described the situation and showed the initial damage. That's the importance of corporate synergy. Back at the FOX Weather studios they put together the big picture using those reports, their radar imagery and all the watches and warnings, past and present.
That's what a weather channel is supposed to do. It's breaking news when the newsmaker is the weather. And people love to watch live breaking news, even if they're far from where it's happening. That's what builds credibility and a loyal audience.
But as I've pointed out continually in this thread, from post #2 on, the local stations in the path of the storm pre-empted all regular programming...
Sure. So did all the local channels in London, England when Lady Diana died. So did all the local New York channels on 9/11. Hands up, who thinks no national coverage was warranted outside of those areas because the local channels were on it? Of course not, but that's what so many people here seem to think is the case with this historic weather event.
The purpose of a national Weather Channel isn't just to send local weather warnings when there are local media outlets and cell phones available at the scene to do that. It's to be a national news channel when a huge weather event makes the news. And the importance of covering live breaking news for a huge story, especially in your field of specialty, is about as elementary as it gets when it comes to running a live news channel. So yes, it certainly was a major failure for TWC and they should all be embarrassed for it. But beyond that, it demonstrated that TWC's programming model under its current ownership doesn't work because they don't have partnerships with local channels or networks to get reports from them when something big happens.