Good Conversation, BTW...
Isn't that "Double speak" for "CAN'T COMPETE"? These stations get the dregs. If Gospel does well then an FM will pick it up. And kick the AM's butt. AM CAN NOT COMPETE in the music universe head to head. Please I'm beggin you. SOmeone give us just ONE EXAMPLE.
And that is a good thing. Oft times FM doesn't do that. However if they did, they'd beat the AM. EVERY TIME.
It's the captain and the engine room that need to worry about that iceburg. I guess everyone else just needs to keep playing "Oh Danny Boy."
Clouseau
Carmine5 said:I don't buy the mantra that music on AM is dead. I know of several AM stations that are doing very well as revenue-generators using a music format. They either fill a format "hole" in their community that FM won't touch like Gospel, Standards/Jazz or Ethnic,
Isn't that "Double speak" for "CAN'T COMPETE"? These stations get the dregs. If Gospel does well then an FM will pick it up. And kick the AM's butt. AM CAN NOT COMPETE in the music universe head to head. Please I'm beggin you. SOmeone give us just ONE EXAMPLE.
or they promote themselves in a fun, engaging way. In every case, the stations are closely involved with their communities; sponsoring events or doing some kind of charity drive (and getting press coverage in the process).
And that is a good thing. Oft times FM doesn't do that. However if they did, they'd beat the AM. EVERY TIME.
In fact, I find this whole hand-wringing over whether or not AM is dying, a total waste of time. I know a couple of AM station owners and I can tell you that they don't spend much time thinking about that question. Instead, they take care of business, get involved in their community, study listener habits and trends and implement new technology where appropriate. And should the day come when AM is officially declared dead and these guys have to dismantle their towers, they will already be into the next broadcast "thing" and making money from it.
It's the pundants and bloggers and those on the sidelines who ask if AM is dead. The owners are too busy.
It's the captain and the engine room that need to worry about that iceburg. I guess everyone else just needs to keep playing "Oh Danny Boy."
Clouseau