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no more negative posts from me about Boston radio

B

BoscoGoldBear

Guest
I know Will will love this: there is a reason why I'm not going to trash any music choices on the Boston stations:

I just turned 50 last Thursday, and (at least according to Arbitron) am now officially among the elderly population! :)
 
It's 55, not 50. So you have 5 more years before you become useless to advertisers. ( a large desirable age group is 18 to 54).
 
Though when I mentioned to Mark at BRW that I was 50 he said that really I was now into the "they don't want you" zone, that it really ends at 49. Whatever, it's for reasons like this that 103.3 dumped 60s-80s pop for the current stuff. (And reminder of course, that their Barry
Scott debuts tomorrow night on WROR which still does play 60s-80s). But yes it's debatable,
50...55; whatever, we still get the pitch to join AARP.
 
Don't 55 year olds spend way more money than 25 year olds?

55 year olds: Houses, cars, motorcycles, vacations, boats, life insurance, vacation homes, riding lawnmowers, anti aging remedies, landscapers, kid's college tuition, new clothes from Nordstom's

25 year olds: apps, nightclubs, tattoos, consignment shops, sunglasses.
 
One thing that's said is we older folks are committed to our brands. Not so with younger folks
who can be won over to a competing brand. Also older folks tend to pay for things up front instead
of putting them on credit cards--which is what they want. Ever-increasing credit card bills. YEAH!

http://www.mcvaymedia.com/ac/07/fivefacts_25-34.html

>>The young adult market is increasingly important to marketers. Companies like State Farm Insurance, Ford, Nabisco, Sony, Sears, and Toyota have taken a deliberate and calculated approach to growing their companies via marketing to 25-34 year olds, and their enchantment with young consumers is becoming contagious....these consumers are exploring new brands and products.
 
raccoonradio said:
One thing that's said is we older folks are committed to our brands. Not so with younger folks
who can be won over to a competing brand.
http://www.mcvaymedia.com/ac/07/fivefacts_25-34.html
Click to expand...

Great article ! Mentions what I've always called "bullsh*t detectors":

"This generation is the aftermath of the highly targeted and desired baby-boomer market. They think they’ve seen everything, so your marketing message is immediately scrubbed against a bridle and ruthless mental filter based simply on its inherent classification as a “marketing message.” "
 
Signpost said:
raccoonradio said:
One thing that's said is we older folks are committed to our brands. Not so with younger folks
who can be won over to a competing brand.
http://www.mcvaymedia.com/ac/07/fivefacts_25-34.html
Click to expand...

Great article ! Mentions what I've always called "bullsh*t detectors":

"This generation is the aftermath of the highly targeted and desired baby-boomer market. They think they’ve seen everything, so your marketing message is immediately scrubbed against a bridle and ruthless mental filter based simply on its inherent classification as a “marketing message.” "
Click to expand...

Advertising is, at its core, a cynical business, and nothing could be more cynical than valuing an audience that, in your heart of cold hearts, you believe is young, stupid and gullible. But that's how advertising works, by preying on the weak and convincing them to part with more money than they should on a product that's more sizzle than steak. Gotta love it.
 
CTListener said:
that's how advertising works, by preying on the weak and convincing them to part with more money than they should on a product that's more sizzle than steak. Gotta love it.
Click to expand...

Today, political campaigns are predicated on this concept.
 
I may be 51 years old, but I'm watching the MTV Video Music Awards! And boy, has it changed since it first started in 1984! And next year, it'll be the 30th. anniversary! I hope they can do something special then!
 
Steve N. said:
I know Will will love this: there is a reason why I'm not going to trash any music choices on the Boston stations:

I just turned 50 last Thursday, and (at least according to Arbitron) am now officially among the elderly population! :)
Click to expand...

Happy belated, you big lug.
 
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