No NEW talent in Philly Radio? Here's why..

[superj]

With the recent move by WIP to rehire Mike Missanelli it pretty much explains why there isn't any new talent on the air in Philly. First of all radio has done a terrible job over the last 10 years of developing a training ground for new talent, thanks partly to voicetracking.Secondly and probably most importantly Philly hates change. They love familiarity and brands. it's one of the reasons why you see people like Missanelli returning to WIP, or Matt Cord back at MMR replacing Dee Snider. Snider had no Philly roots while Matt Cord does. So the next tome you ask yourself, " Why do the same people get hired over and over again in philly radio?", look around and ask " Who else out there would be better?" Other personalities have tried to come into the Philly market over the years, and have failed like Dee Snider. Philly radio listeners like those familiar voices. DeBella is on his 4th station in town, and even Preston and Steve are on their 3rd station. Also radio companies nowadays don't want to put their multi- million dollars stations in the hands of unproven newcomers who don't know Philadelphia.They'd rather stick with name talent like Missanelli on WIP than bring in an up and coming sports talk talent from outside the market.

 

[John1]

As you say, Philadelphians would reather have recycled talent than voices proven to be winners in other markets. Probably the biggest example ever was when WCAU replaced its whole lineup with all outsiders who were doing well in other markets. Most left within months and did well elsewhere, only Susan Bray & Wally Kennedy stayed in the market. WCAU went back to local names. Once an insider does break through that wall they can indeed become a local favorite, like DeBella, Don Cannon, Ken Garland, etc, but it takes time. And certainly Philadelphia was the first market to take a chance on bringing in a morning show live from New York, and Howard Stern has been on top as a morning entertainment show for 15 years or so!

 

[Ethel]

> With the recent move by WIP to rehire Mike Missanelli it
> pretty much explains why there isn't any new talent on the
> air in Philly. First of all radio has done a terrible job
> over the last 10 years of developing a training ground for
> new talent, thanks partly to voicetracking.Secondly and
> probably most importantly Philly hates change. They love
> familiarity and brands. it's one of the reasons why you see
> people like Missanelli returning to WIP, or Matt Cord back
> at MMR replacing Dee Snider. Snider had no Philly roots
> while Matt Cord does. So the next tome you ask yourself, "
> Why do the same people get hired over and over again in
> philly radio?", look around and ask " Who else out there
> would be better?" Other personalities have tried to come
> into the Philly market over the years, and have failed like
> Dee Snider. Philly radio listeners like those familiar
> voices. DeBella is on his 4th station in town, and even
> Preston and Steve are on their 3rd station. Also radio
> companies nowadays don't want to put their multi- million
> dollars stations in the hands of unproven newcomers who
> don't know Philadelphia.They'd rather stick with name talent
> like Missanelli on WIP than bring in an up and coming sports
> talk talent from outside the market.
>

Well I think it all boils down to who you know..
I don't listen to WIP but I gather this Missanelli has friends in the business who will help him get his job back. Sports and music programming are two different formats.

Dee Snyder did not have radio experience before he was a Rock Musician I don't think. And some programmers think celebrities with no exerperince will get ratings with a name. If you have something unique to offer the listener you will get ratings and stay in the market.
But the ratings don't even matter sometimes.... It's politics that make the radio world go round. Take Barsky for instance. His ratings were down before he was fired and most think he may not get a gig in Philly again because of it.

I think Barsky could get a Philly gig again..if a programmer he knows comes to town and wants him. He could work in other markets as well. He's good but he needs to stay focused on his show and not depend so much on his staff for the content. But that's another topic for another day.

 

[SCRHack]

> Dee Snyder did not have radio experience before he was a
> Rock Musician I don't think.

He had plenty of experience doing mornings at Radio 104, WMRQ in Hartford, CT. His show was wildly popular and can still seem some DEE euro stickers on cars in the area. Like I said I haven't a clue why he wasn't successful in Philly...

 

[superj]

> > With the recent move by WIP to rehire Mike Missanelli it
> > pretty much explains why there isn't any new talent on the
>
> > air in Philly. First of all radio has done a terrible job
> > over the last 10 years of developing a training ground for
>
> > new talent, thanks partly to voicetracking.Secondly and
> > probably most importantly Philly hates change. They love
> > familiarity and brands. it's one of the reasons why you
> see
> > people like Missanelli returning to WIP, or Matt Cord back
>
> > at MMR replacing Dee Snider. Snider had no Philly roots
> > while Matt Cord does. So the next tome you ask yourself, "
>
> > Why do the same people get hired over and over again in
> > philly radio?", look around and ask " Who else out there
> > would be better?" Other personalities have tried to come
> > into the Philly market over the years, and have failed
> like
> > Dee Snider. Philly radio listeners like those familiar
> > voices. DeBella is on his 4th station in town, and even
> > Preston and Steve are on their 3rd station. Also radio
> > companies nowadays don't want to put their multi- million
> > dollars stations in the hands of unproven newcomers who
> > don't know Philadelphia.They'd rather stick with name
> talent
> > like Missanelli on WIP than bring in an up and coming
> sports
> > talk talent from outside the market.
> >
>
> Well I think it all boils down to who you know..
> I don't listen to WIP but I gather this Missanelli has
> friends in the business who will help him get his job back.
> Sports and music programming are two different formats.
>
> Dee Snyder did not have radio experience before he was a
> Rock Musician I don't think. And some programmers think
> celebrities with no exerperince will get ratings with a
> name. If you have something unique to offer the listener
> you will get ratings and stay in the market.
> But the ratings don't even matter sometimes.... It's
> politics that make the radio world go round. Take Barsky
> for instance. His ratings were down before he was fired and
> most think he may not get a gig in Philly again because of
> it.
>
> I think Barsky could get a Philly gig again..if a programmer
> he knows comes to town and wants him. He could work in
> other markets as well. He's good but he needs to stay
> focused on his show and not depend so much on his staff for
> the content. But that's another topic for another day.
>
Ratings really doesn't have much to do with whether you're an air talent that gets hired, it's whether an air talent can generate revenue. In N.Y. for instance Don Imus's ratings have been terrible for many years yet he generates big money for WFAN. I suppose that could be the driving force behind WIP bringing back Missanelli.Supposedly he's replacing a guy who along with his partner,was delivering big ratings in their timeslot.It's not about ratings, it's about revenue and brand names bring in revenue.

 

[Phillyradiogeek]

Dee Snider in Philly

> > Dee Snyder did not have radio experience before he was a
> > Rock Musician I don't think.
>
> He had plenty of experience doing mornings at Radio 104,
> WMRQ in Hartford, CT. His show was wildly popular and can
> still seem some DEE euro stickers on cars in the area. Like
> I said I haven't a clue why he wasn't successful in
> Philly...
>

I'ts simply harder to get good ratings at night than it is in the morning. Or at least that could be one reason.

 

[pifflestick]

> > Dee Snyder did not have radio experience before he was a
> > Rock Musician I don't think.
>
> He had plenty of experience doing mornings at Radio 104,
> WMRQ in Hartford, CT. His show was wildly popular and can
> still seem some DEE euro stickers on cars in the area. Like
> I said I haven't a clue why he wasn't successful in
> Philly...
>
He did mornings for 3 years. That's hardly plenty of experience, considering most people who do major airshifts at big stations in this town have a decade, or decades of experience. Also Hartford is a small town, Philly is market 5 (or 6). Here's a clue why Dee didn't succeed in Philly...HE SUCKED. All he did was talk and talk about inane garbage, do the same 3 lame bits over and over, talk down to his listeners, and act like he was the greatest thing in radio. He had no connection to the station or the town and it showed. Maybe the people of Hartford were wowed by a has-been, third rate rock star, but Philadelphian's didn't dig his lame act.