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No One Direction on Virgin

N

NostalgiaKills

Interesting that Virgin 99.9, "Toronto's #1 Hit Music Station" isn't spinning either of One Direction's two hit singles, according to Nielsen BDS. Every CHR in Canada except Virgin T.O. is on them.

What's the story? Was Virgin overlooked for Z or Kiss when the band was in town for a promo tour and this is payback? Or is Virgin deciding to buck the next boy band wave at Top 40 Radio? Music scheduling error maybe?
 
After receiving a heads up and checking for myself, it appears all Virgin CHR formatted stations in English Canada (Toronto, Calgary, Edmonton) are withholding One Direction airplay. Sounds like a programming decision from Astral headquarters. I'll move this to the Canada section.
 
Were they asking for spiffs to give the band airplay, the way rumor has it that one of the big American group owners (not CBS, but another one) allegedly does to emerging bands in the U.S.?
 
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