Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish AC to reggaetón last Friday morning. This should have an immdiate effect on the CHR / hip hop stations in the market.
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No one noticed... new format on 99.3
- Thread starter davideduardo
- Start date
D
dabuzz
Guest
I think we all noticed...They've exchanged one bad radio station for another. I, for one, am skeptical of its impact. First of all, 99.3's Laughlin signal is awful. I can't get it indoors consistently. It also sound cheap and poorly produced.
I'm also skeptical of reggaeton's impact. There have been a few crossover hits into the hip hop world like "Oye Mi Canto", "Gasolina" and "Pon du Replay". It's bascially a niche format. It's also Puerto Rican based which tells me it won't do as well here as in New York and the east coast. I think the impact will be minimal at best.
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
I'm also skeptical of reggaeton's impact. There have been a few crossover hits into the hip hop world like "Oye Mi Canto", "Gasolina" and "Pon du Replay". It's bascially a niche format. It's also Puerto Rican based which tells me it won't do as well here as in New York and the east coast. I think the impact will be minimal at best.
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
> I think we all noticed...They've exchanged one bad radio
> station for another. I, for one, am skeptical of its
> impact. First of all, 99.3's Laughlin signal is awful. I
> can't get it indoors consistently. It also sound cheap and
> poorly produced.
95% of the market population is in the Las Vegas area, not Laughlin.
>
> I'm also skeptical of reggaeton's impact. There have been a
> few crossover hits into the hip hop world like "Oye Mi
> Canto", "Gasolina" and "Pon du Replay".
the fact that some pof the songs are crossing over indicates the strength of the format itself.
In LA, with one month on the air, the format is #3 in teens and strong in 18-24, and instantly showed 25-34 appeal as well. In Houswton, it is the #2 Hispanic 18-34 format already.
> It's bascially a
> niche format.
All Hispanic formats are niche in the general market. This is a broad appeal Hispanic format, with far more potential than the 3-share format it replaced.
> It's also Puerto Rican based which tells me
> it won't do as well here as in New York and the east coast.
It has just as strong appeal among Mexicans as Puerto Ricans. In fact, 5 of the top 10 in Chile are reggaetón songs, and in the larger CA markets, 7 of the top 10 Spanish CDs in Soundscan are reggaetón.
> I think the impact will be minimal at best.
Probably a 4 share. If that is minimal, fine.
> station for another. I, for one, am skeptical of its
> impact. First of all, 99.3's Laughlin signal is awful. I
> can't get it indoors consistently. It also sound cheap and
> poorly produced.
95% of the market population is in the Las Vegas area, not Laughlin.
>
> I'm also skeptical of reggaeton's impact. There have been a
> few crossover hits into the hip hop world like "Oye Mi
> Canto", "Gasolina" and "Pon du Replay".
the fact that some pof the songs are crossing over indicates the strength of the format itself.
In LA, with one month on the air, the format is #3 in teens and strong in 18-24, and instantly showed 25-34 appeal as well. In Houswton, it is the #2 Hispanic 18-34 format already.
> It's bascially a
> niche format.
All Hispanic formats are niche in the general market. This is a broad appeal Hispanic format, with far more potential than the 3-share format it replaced.
> It's also Puerto Rican based which tells me
> it won't do as well here as in New York and the east coast.
It has just as strong appeal among Mexicans as Puerto Ricans. In fact, 5 of the top 10 in Chile are reggaetón songs, and in the larger CA markets, 7 of the top 10 Spanish CDs in Soundscan are reggaetón.
> I think the impact will be minimal at best.
Probably a 4 share. If that is minimal, fine.
D
dabuzz
Guest
> 95% of the market population is in the Las Vegas area, not
> Laughlin.
Obviously, the market population is in Vegas...the signal is licensed to the city of Laughlin. Hence, the poor signal quality.
> the fact that some pof the songs are crossing over indicates
> the strength of the format itself.
It simply shows their is potential...Now, the key will be if it grabs non-Spanish speaking Hispanics and whites...Vegas still is predominantly caucasian.
> In LA, with one month on the air, the format is #3 in teens
> and strong in 18-24, and instantly showed 25-34 appeal as
> well. In Houswton, it is the #2 Hispanic 18-34 format
> already.
You warned us that hip hop stations would be affected. Power in LA wasn't hit that hard(4.7 - 4.2) or The Beat (2.9 - 3.2) while KXOL went (1.9 - 2.0)
In Houston the Rhythmic KBXX went (5.1 - 5.6) while KLOL went (3.6 - 3.7). Keep in mind also that LA is 41% Hispanic and Houston is 30%. Vegas, according to the census sits at around 23%. In Miami, Mega is tanking with only a 1.9.
> Probably a 4 share. If that is minimal, fine.
I believe it will top out in the 2's maybe low 3's. It will be tough unless they can up the power a bit and improve a pretty lousy signal.
By your passion level David, it sounds like you're either trying to convince yourself or have a vested interest in Kalle's success.
> Laughlin.
Obviously, the market population is in Vegas...the signal is licensed to the city of Laughlin. Hence, the poor signal quality.
> the fact that some pof the songs are crossing over indicates
> the strength of the format itself.
It simply shows their is potential...Now, the key will be if it grabs non-Spanish speaking Hispanics and whites...Vegas still is predominantly caucasian.
> In LA, with one month on the air, the format is #3 in teens
> and strong in 18-24, and instantly showed 25-34 appeal as
> well. In Houswton, it is the #2 Hispanic 18-34 format
> already.
You warned us that hip hop stations would be affected. Power in LA wasn't hit that hard(4.7 - 4.2) or The Beat (2.9 - 3.2) while KXOL went (1.9 - 2.0)
In Houston the Rhythmic KBXX went (5.1 - 5.6) while KLOL went (3.6 - 3.7). Keep in mind also that LA is 41% Hispanic and Houston is 30%. Vegas, according to the census sits at around 23%. In Miami, Mega is tanking with only a 1.9.
> Probably a 4 share. If that is minimal, fine.
I believe it will top out in the 2's maybe low 3's. It will be tough unless they can up the power a bit and improve a pretty lousy signal.
By your passion level David, it sounds like you're either trying to convince yourself or have a vested interest in Kalle's success.
> > 95% of the market population is in the Las Vegas area, not
>
> > Laughlin.
>
> Obviously, the market population is in Vegas...the signal is
> licensed to the city of Laughlin. Hence, the poor signal
> quality.
Poor signal where? In Laughlin? That is correct, as KQMR has no signal in Lauglin as it is licensed to Indian Springs with a " retransmitter" on Black Mountain covering all the urban area of LV with a 70 dbu signal or beter.
>
> > the fact that some pof the songs are crossing over
> indicates
> > the strength of the format itself.
>
> It simply shows their is potential...Now, the key will be if
> it grabs non-Spanish speaking Hispanics and whites...Vegas
> still is predominantly caucasian.
Most Hisanics are "white." Until the '80 census, they were included in the " white" column, in fact. I think you mean, "non-Hispanic whites." The only target of KQMR is bilingual Hispanics. There is no effort to get non-Hispanic listening, as that would be next to impossible as most of th emusic is in Spanish and so are most of the comemrcials and jocks...
>
> > In LA, with one month on the air, the format is #3 in
> teens
> > and strong in 18-24, and instantly showed 25-34 appeal as
> > well. In Houswton, it is the #2 Hispanic 18-34 format
> > already.
>
> You warned us that hip hop stations would be affected.
> Power in LA wasn't hit that hard(4.7 - 4.2) or The Beat (2.9
> - 3.2) while KXOL went (1.9 - 2.0)
You obviously don't have the data for the last three weeks of the book only. KXOL had significant impact on KIIS, KDAy and KSSE that could be measuered. It will have later impact on Power, and none on The Beat, which is a Black station.
> In Houston the Rhythmic KBXX went (5.1 - 5.6) while KLOL
> went (3.6 - 3.7).
KLOL is now the 32 Hispanic 18-34 station. It took most from KRBE and Party and XO, with nearly nothing from KBXX, which is too urban to be affecdted.
> Keep in mind also that LA is 41% Hispanic
> and Houston is 30%. Vegas, according to the census sits at
> around 23%. In Miami, Mega is tanking with only a 1.9.
LA has nearly 20 Spanish signals. Houston has a dozen. Las Vegas has 5.
Mega in Miami is a bad station, and it does not take into account that the average age of Hispanics in Miami is higher than n0on-Hispanic whites (41), while in vegas, it is 23.
>
>
> > Probably a 4 share. If that is minimal, fine.
>
> I believe it will top out in the 2's maybe low 3's. It will
> be tough unless they can up the power a bit and improve a
> pretty lousy signal.
I think you have your signals confuesd. KQMR is 100 kw and blankets Las Vegas.
> By your passion level David, it sounds like you're either
> trying to convince yourself or have a vested interest in
> Kalle's success.
I have a vested interest in Kalle in NY, Dallas, Fresno, San Jose, San Francisco, Chicago and others. The format has huge appeal, or the Amor format, which is #1 25-54 in general market in LA, would not have been swapped.
>
>
> > Laughlin.
>
> Obviously, the market population is in Vegas...the signal is
> licensed to the city of Laughlin. Hence, the poor signal
> quality.
Poor signal where? In Laughlin? That is correct, as KQMR has no signal in Lauglin as it is licensed to Indian Springs with a " retransmitter" on Black Mountain covering all the urban area of LV with a 70 dbu signal or beter.
>
> > the fact that some pof the songs are crossing over
> indicates
> > the strength of the format itself.
>
> It simply shows their is potential...Now, the key will be if
> it grabs non-Spanish speaking Hispanics and whites...Vegas
> still is predominantly caucasian.
Most Hisanics are "white." Until the '80 census, they were included in the " white" column, in fact. I think you mean, "non-Hispanic whites." The only target of KQMR is bilingual Hispanics. There is no effort to get non-Hispanic listening, as that would be next to impossible as most of th emusic is in Spanish and so are most of the comemrcials and jocks...
>
> > In LA, with one month on the air, the format is #3 in
> teens
> > and strong in 18-24, and instantly showed 25-34 appeal as
> > well. In Houswton, it is the #2 Hispanic 18-34 format
> > already.
>
> You warned us that hip hop stations would be affected.
> Power in LA wasn't hit that hard(4.7 - 4.2) or The Beat (2.9
> - 3.2) while KXOL went (1.9 - 2.0)
You obviously don't have the data for the last three weeks of the book only. KXOL had significant impact on KIIS, KDAy and KSSE that could be measuered. It will have later impact on Power, and none on The Beat, which is a Black station.
> In Houston the Rhythmic KBXX went (5.1 - 5.6) while KLOL
> went (3.6 - 3.7).
KLOL is now the 32 Hispanic 18-34 station. It took most from KRBE and Party and XO, with nearly nothing from KBXX, which is too urban to be affecdted.
> Keep in mind also that LA is 41% Hispanic
> and Houston is 30%. Vegas, according to the census sits at
> around 23%. In Miami, Mega is tanking with only a 1.9.
LA has nearly 20 Spanish signals. Houston has a dozen. Las Vegas has 5.
Mega in Miami is a bad station, and it does not take into account that the average age of Hispanics in Miami is higher than n0on-Hispanic whites (41), while in vegas, it is 23.
>
>
> > Probably a 4 share. If that is minimal, fine.
>
> I believe it will top out in the 2's maybe low 3's. It will
> be tough unless they can up the power a bit and improve a
> pretty lousy signal.
I think you have your signals confuesd. KQMR is 100 kw and blankets Las Vegas.
> By your passion level David, it sounds like you're either
> trying to convince yourself or have a vested interest in
> Kalle's success.
I have a vested interest in Kalle in NY, Dallas, Fresno, San Jose, San Francisco, Chicago and others. The format has huge appeal, or the Amor format, which is #1 25-54 in general market in LA, would not have been swapped.
>
David,
I respect your opinion on things and know of the knowledge and experience you have...
But, I remember as these other Reggaeton stations were launching you were always a bit skepticle with how they were being done. Example is in Houston and Miami and Phoenix. And you may be right - I just find it REALLY funny that when Univision launches a Reggaeton station, you are all over it without a bit of skeptisicm.
There is a Reggaeton station in Denver that is doing GREAT in it's first book, but has not affected the Rhythmic station. Obviously Miami is another situation. In Houston KRBE took it harder than anyone. Where is the consistent success pattern here?
These stations aren't taking from any specific format. They are just there and the numbers come from different places.
How long do you think these stations will TRULY last? I don't want the "Univision stations will last forever" speech. Honestly, how long will they last? Every other song is the same beat - Bass drum on all beats with snare on the up of each beat... won't that cause burn factor? Can't that eventually have a negative effect on these stations?
Is this format just a fad? Or here to stay?
I respect your opinion on things and know of the knowledge and experience you have...
But, I remember as these other Reggaeton stations were launching you were always a bit skepticle with how they were being done. Example is in Houston and Miami and Phoenix. And you may be right - I just find it REALLY funny that when Univision launches a Reggaeton station, you are all over it without a bit of skeptisicm.
There is a Reggaeton station in Denver that is doing GREAT in it's first book, but has not affected the Rhythmic station. Obviously Miami is another situation. In Houston KRBE took it harder than anyone. Where is the consistent success pattern here?
These stations aren't taking from any specific format. They are just there and the numbers come from different places.
How long do you think these stations will TRULY last? I don't want the "Univision stations will last forever" speech. Honestly, how long will they last? Every other song is the same beat - Bass drum on all beats with snare on the up of each beat... won't that cause burn factor? Can't that eventually have a negative effect on these stations?
Is this format just a fad? Or here to stay?
> David,
>
> I respect your opinion on things and know of the knowledge
> and experience you have...
>
> But, I remember as these other Reggaeton stations were
> launching you were always a bit skepticle with how they were
> being done. Example is in Houston and Miami and Phoenix. And
> you may be right - I just find it REALLY funny that when
> Univision launches a Reggaeton station, you are all over it
> without a bit of skeptisicm.
The Phoenix station is truly horrible. Music is obviously not researched, and the formatics are terrible. I listened on the weekend, and no live jocks in apeak listening period for 12-29 demos. Houston is winning despite a badly focused format, including a morning show that would be bad in Guymon, OK, let alone Houston.
Reggaetón appeals to young bilingual Hispanics. The core language is Spanish. Miami, and Houston, are primarily English language stations. There is the difference.
>
> There is a Reggaeton station in Denver that is doing GREAT
> in it's first book, but has not affected the Rhythmic
> station.
Considering the potential and lack of Hispanic stations appealing to the 12-29 or 12-34, the success is not surprising. On the other hand, the same fomrat in Albuquerque is bombing. Obviously, the same formula does not work in all markets.
> Obviously Miami is another situation. In Houston
> KRBE took it harder than anyone. Where is the consistent
> success pattern here?
The success of the format is based on the quality of the execution. In Santa Barbara, the old KRUZ (103.3) which puts a 70 dbu over Oxnard, Sta. Barbara and Santa Maria, with a full English presentation and more hip hop than reggaetón, totally bombed in less competitive markets despite the best signal in California! Bad mix, bad execution.
>
> These stations aren't taking from any specific format. They
> are just there and the numbers come from different places.
Actually, no matter where it happens, they get some listening even in the worst performing markets. In all cases, the first victim is rhythmic CHR, the second is Spanish pop (if such exists) and then mass appeal Hip Hop. It gets no listeners from R&B stations, and only gets listeners from regional Mexican if one of such stations in a market, like KBUE in LA, sepcifically targets 18-24.
One can run the Arbitron data through SPSS and find correlations that absolutely support this analysis in every market with reggaetón stations.
>
> How long do you think these stations will TRULY last? I
> don't want the "Univision stations will last forever"
> speech.
The genre is about 20 years old, but spent its first 18 years growing slowly in the Caribbean basin... a reggaetón station has been top 5 in San Juan for 6 or 7 years.
So, this is like asking how long rap will last in 1988. Rap moved to hip hop, and hip hop will probably move to some variant in time. Same with reggaetón. It is the pop music of today's young Hispanic, whether they are in Chile or Puerto Rico or Las Vegas.
> Honestly, how long will they last? Every other song
> is the same beat - Bass drum on all beats with snare on the
> up of each beat... won't that cause burn factor? Can't that
> eventually have a negative effect on these stations?
As I said, top station in Puerto Rico for over half a decade... no burn. And today, there is a lot of new talent and new styles coming in, starting with P. Diddy and Russell Simmons.
I remember when I did the first all salsa station many people said that all the salsa songs sounded the same... generally, these were people who did not like salsa who did not realize that what they perceived as a negative was actually a positive.
>
> Is this format just a fad? Or here to stay?
Evidence says it is as permanent as any format appealing to young demos. It will change, but stay the same, too.
>
> I respect your opinion on things and know of the knowledge
> and experience you have...
>
> But, I remember as these other Reggaeton stations were
> launching you were always a bit skepticle with how they were
> being done. Example is in Houston and Miami and Phoenix. And
> you may be right - I just find it REALLY funny that when
> Univision launches a Reggaeton station, you are all over it
> without a bit of skeptisicm.
The Phoenix station is truly horrible. Music is obviously not researched, and the formatics are terrible. I listened on the weekend, and no live jocks in apeak listening period for 12-29 demos. Houston is winning despite a badly focused format, including a morning show that would be bad in Guymon, OK, let alone Houston.
Reggaetón appeals to young bilingual Hispanics. The core language is Spanish. Miami, and Houston, are primarily English language stations. There is the difference.
>
> There is a Reggaeton station in Denver that is doing GREAT
> in it's first book, but has not affected the Rhythmic
> station.
Considering the potential and lack of Hispanic stations appealing to the 12-29 or 12-34, the success is not surprising. On the other hand, the same fomrat in Albuquerque is bombing. Obviously, the same formula does not work in all markets.
> Obviously Miami is another situation. In Houston
> KRBE took it harder than anyone. Where is the consistent
> success pattern here?
The success of the format is based on the quality of the execution. In Santa Barbara, the old KRUZ (103.3) which puts a 70 dbu over Oxnard, Sta. Barbara and Santa Maria, with a full English presentation and more hip hop than reggaetón, totally bombed in less competitive markets despite the best signal in California! Bad mix, bad execution.
>
> These stations aren't taking from any specific format. They
> are just there and the numbers come from different places.
Actually, no matter where it happens, they get some listening even in the worst performing markets. In all cases, the first victim is rhythmic CHR, the second is Spanish pop (if such exists) and then mass appeal Hip Hop. It gets no listeners from R&B stations, and only gets listeners from regional Mexican if one of such stations in a market, like KBUE in LA, sepcifically targets 18-24.
One can run the Arbitron data through SPSS and find correlations that absolutely support this analysis in every market with reggaetón stations.
>
> How long do you think these stations will TRULY last? I
> don't want the "Univision stations will last forever"
> speech.
The genre is about 20 years old, but spent its first 18 years growing slowly in the Caribbean basin... a reggaetón station has been top 5 in San Juan for 6 or 7 years.
So, this is like asking how long rap will last in 1988. Rap moved to hip hop, and hip hop will probably move to some variant in time. Same with reggaetón. It is the pop music of today's young Hispanic, whether they are in Chile or Puerto Rico or Las Vegas.
> Honestly, how long will they last? Every other song
> is the same beat - Bass drum on all beats with snare on the
> up of each beat... won't that cause burn factor? Can't that
> eventually have a negative effect on these stations?
As I said, top station in Puerto Rico for over half a decade... no burn. And today, there is a lot of new talent and new styles coming in, starting with P. Diddy and Russell Simmons.
I remember when I did the first all salsa station many people said that all the salsa songs sounded the same... generally, these were people who did not like salsa who did not realize that what they perceived as a negative was actually a positive.
>
> Is this format just a fad? Or here to stay?
Evidence says it is as permanent as any format appealing to young demos. It will change, but stay the same, too.
3
3DXJDawg
Guest
Thanks for the heads up.. Admittedly, I don't listen to terrestrial radio much anymore (got Sirius about a month or so ago), and when I do, my dial is either tuned to Spike 1140 (I'm a huge D&M fan) or Hot... Anywho, back to the topic at hand-I checked out 99.3 last night and ahve to admit, the little bit I listened to it, I was impressed... I'm not a huge an of hispanic music, but the variety I heard on 99.3 was decent, in fact, one of the tracks they plaed was Snoop Dogg's "Drop it While IT Hot"... So anyone who doesn't think that this will affect Hot or KLUC, they are saddly mistaken...
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
> Thanks for the heads up.. Admittedly, I don't listen to
> terrestrial radio much anymore (got Sirius about a month or
> so ago), and when I do, my dial is either tuned to Spike
> 1140 (I'm a huge D&M fan) or Hot... Anywho, back to the
> topic at hand-I checked out 99.3 last night and ahve to
> admit, the little bit I listened to it, I was impressed...
> I'm not a huge an of hispanic music, but the variety I heard
> on 99.3 was decent, in fact, one of the tracks they plaed
> was Snoop Dogg's "Drop it While IT Hot"... So anyone who
> doesn't think that this will affect Hot or KLUC, they are
> saddly mistaken...
>
I wonder which station will be impacted more by 99.3, Hot or KLUC??? They both have large young Hispanic audiences. One thing Hot 97.5 has going for them is a loyal black audience. KLUC has a large non-hispanic white teen audience that will stick with them no matter what. As always, it will be most interesting to see how this all shakes out.
> > Amor 99.3 in Las Vegas switched to La Kalle and frm
> Spanish
> > AC to reggaetón last Friday morning. This should have an
> > immdiate effect on the CHR / hip hop stations in the
> market.
> >
>
> terrestrial radio much anymore (got Sirius about a month or
> so ago), and when I do, my dial is either tuned to Spike
> 1140 (I'm a huge D&M fan) or Hot... Anywho, back to the
> topic at hand-I checked out 99.3 last night and ahve to
> admit, the little bit I listened to it, I was impressed...
> I'm not a huge an of hispanic music, but the variety I heard
> on 99.3 was decent, in fact, one of the tracks they plaed
> was Snoop Dogg's "Drop it While IT Hot"... So anyone who
> doesn't think that this will affect Hot or KLUC, they are
> saddly mistaken...
>
I wonder which station will be impacted more by 99.3, Hot or KLUC??? They both have large young Hispanic audiences. One thing Hot 97.5 has going for them is a loyal black audience. KLUC has a large non-hispanic white teen audience that will stick with them no matter what. As always, it will be most interesting to see how this all shakes out.
> > Amor 99.3 in Las Vegas switched to La Kalle and frm
> Spanish
> > AC to reggaetón last Friday morning. This should have an
> > immdiate effect on the CHR / hip hop stations in the
> market.
> >
>
>
> Here's an interesting question. Which station will be
> impacted more by 99.3, Hot or KLUC??? They both have large
> young Hispanic audiences. One thing Hot 97.5 has going for
> them is a loyal black audience. KLUC has a large
> non-hispanic white teen audience that will stick with them
> no matter what. As always, it will be most interesting to
> see how this all shakes out.
>
In other markets, the rhythmic CHR has been hit hardest. Stations with R&B are not much affected. In LA, the biggest damage done by KXOL in its first 3 weeks was KIIS, not Power.
> Here's an interesting question. Which station will be
> impacted more by 99.3, Hot or KLUC??? They both have large
> young Hispanic audiences. One thing Hot 97.5 has going for
> them is a loyal black audience. KLUC has a large
> non-hispanic white teen audience that will stick with them
> no matter what. As always, it will be most interesting to
> see how this all shakes out.
>
In other markets, the rhythmic CHR has been hit hardest. Stations with R&B are not much affected. In LA, the biggest damage done by KXOL in its first 3 weeks was KIIS, not Power.
Re: Phoenix Hurban station
> > David,
> >
> > I respect your opinion on things and know of the knowledge
>
> > and experience you have...
> >
> > But, I remember as these other Reggaeton stations were
> > launching you were always a bit skepticle with how they
> were
> > being done. Example is in Houston and Miami and Phoenix.
> And
> > you may be right - I just find it REALLY funny that when
> > Univision launches a Reggaeton station, you are all over
> it
> > without a bit of skeptisicm.
>
> The Phoenix station is truly horrible. Music is obviously
> not researched, and the formatics are terrible. I listened
> on the weekend, and no live jocks in apeak listening period
> for 12-29 demos. Houston is winning despite a badly focused
> format, including a morning show that would be bad in
> Guymon, OK, let alone Houston.
>
> Reggaetón appeals to young bilingual Hispanics. The core
> language is Spanish. Miami, and Houston, are primarily
> English language stations. There is the difference.
> >
> > There is a Reggaeton station in Denver that is doing GREAT
>
> > in it's first book, but has not affected the Rhythmic
> > station.
>
> Considering the potential and lack of Hispanic stations
> appealing to the 12-29 or 12-34, the success is not
> surprising. On the other hand, the same fomrat in
> Albuquerque is bombing. Obviously, the same formula does not
> work in all markets.
>
> > Obviously Miami is another situation. In Houston
> > KRBE took it harder than anyone. Where is the consistent
> > success pattern here?
>
> The success of the format is based on the quality of the
> execution. In Santa Barbara, the old KRUZ (103.3) which puts
> a 70 dbu over Oxnard, Sta. Barbara and Santa Maria, with a
> full English presentation and more hip hop than reggaetón,
> totally bombed in less competitive markets despite the best
> signal in California! Bad mix, bad execution.
> >
> > These stations aren't taking from any specific format.
> They
> > are just there and the numbers come from different places.
>
>
> Actually, no matter where it happens, they get some
> listening even in the worst performing markets. In all
> cases, the first victim is rhythmic CHR, the second is
> Spanish pop (if such exists) and then mass appeal Hip Hop.
> It gets no listeners from R&B stations, and only gets
> listeners from regional Mexican if one of such stations in a
> market, like KBUE in LA, sepcifically targets 18-24.
>
> One can run the Arbitron data through SPSS and find
> correlations that absolutely support this analysis in every
> market with reggaetón stations.
> >
> > How long do you think these stations will TRULY last? I
> > don't want the "Univision stations will last forever"
> > speech.
>
> The genre is about 20 years old, but spent its first 18
> years growing slowly in the Caribbean basin... a reggaetón
> station has been top 5 in San Juan for 6 or 7 years.
>
> So, this is like asking how long rap will last in 1988. Rap
> moved to hip hop, and hip hop will probably move to some
> variant in time. Same with reggaetón. It is the pop music of
> today's young Hispanic, whether they are in Chile or Puerto
> Rico or Las Vegas.
>
> > Honestly, how long will they last? Every other song
> > is the same beat - Bass drum on all beats with snare on
> the
> > up of each beat... won't that cause burn factor? Can't
> that
> > eventually have a negative effect on these stations?
>
> As I said, top station in Puerto Rico for over half a
> decade... no burn. And today, there is a lot of new talent
> and new styles coming in, starting with P. Diddy and Russell
> Simmons.
>
> I remember when I did the first all salsa station many
> people said that all the salsa songs sounded the same...
> generally, these were people who did not like salsa who did
> not realize that what they perceived as a negative was
> actually a positive.
> >
> > Is this format just a fad? Or here to stay?
>
> Evidence says it is as permanent as any format appealing to
> young demos. It will change, but stay the same, too.
>
I thought that when 97.5 Latino Beat was around, they sounded great musically. Club 95 sounds too unfocused.
> > David,
> >
> > I respect your opinion on things and know of the knowledge
>
> > and experience you have...
> >
> > But, I remember as these other Reggaeton stations were
> > launching you were always a bit skepticle with how they
> were
> > being done. Example is in Houston and Miami and Phoenix.
> And
> > you may be right - I just find it REALLY funny that when
> > Univision launches a Reggaeton station, you are all over
> it
> > without a bit of skeptisicm.
>
> The Phoenix station is truly horrible. Music is obviously
> not researched, and the formatics are terrible. I listened
> on the weekend, and no live jocks in apeak listening period
> for 12-29 demos. Houston is winning despite a badly focused
> format, including a morning show that would be bad in
> Guymon, OK, let alone Houston.
>
> Reggaetón appeals to young bilingual Hispanics. The core
> language is Spanish. Miami, and Houston, are primarily
> English language stations. There is the difference.
> >
> > There is a Reggaeton station in Denver that is doing GREAT
>
> > in it's first book, but has not affected the Rhythmic
> > station.
>
> Considering the potential and lack of Hispanic stations
> appealing to the 12-29 or 12-34, the success is not
> surprising. On the other hand, the same fomrat in
> Albuquerque is bombing. Obviously, the same formula does not
> work in all markets.
>
> > Obviously Miami is another situation. In Houston
> > KRBE took it harder than anyone. Where is the consistent
> > success pattern here?
>
> The success of the format is based on the quality of the
> execution. In Santa Barbara, the old KRUZ (103.3) which puts
> a 70 dbu over Oxnard, Sta. Barbara and Santa Maria, with a
> full English presentation and more hip hop than reggaetón,
> totally bombed in less competitive markets despite the best
> signal in California! Bad mix, bad execution.
> >
> > These stations aren't taking from any specific format.
> They
> > are just there and the numbers come from different places.
>
>
> Actually, no matter where it happens, they get some
> listening even in the worst performing markets. In all
> cases, the first victim is rhythmic CHR, the second is
> Spanish pop (if such exists) and then mass appeal Hip Hop.
> It gets no listeners from R&B stations, and only gets
> listeners from regional Mexican if one of such stations in a
> market, like KBUE in LA, sepcifically targets 18-24.
>
> One can run the Arbitron data through SPSS and find
> correlations that absolutely support this analysis in every
> market with reggaetón stations.
> >
> > How long do you think these stations will TRULY last? I
> > don't want the "Univision stations will last forever"
> > speech.
>
> The genre is about 20 years old, but spent its first 18
> years growing slowly in the Caribbean basin... a reggaetón
> station has been top 5 in San Juan for 6 or 7 years.
>
> So, this is like asking how long rap will last in 1988. Rap
> moved to hip hop, and hip hop will probably move to some
> variant in time. Same with reggaetón. It is the pop music of
> today's young Hispanic, whether they are in Chile or Puerto
> Rico or Las Vegas.
>
> > Honestly, how long will they last? Every other song
> > is the same beat - Bass drum on all beats with snare on
> the
> > up of each beat... won't that cause burn factor? Can't
> that
> > eventually have a negative effect on these stations?
>
> As I said, top station in Puerto Rico for over half a
> decade... no burn. And today, there is a lot of new talent
> and new styles coming in, starting with P. Diddy and Russell
> Simmons.
>
> I remember when I did the first all salsa station many
> people said that all the salsa songs sounded the same...
> generally, these were people who did not like salsa who did
> not realize that what they perceived as a negative was
> actually a positive.
> >
> > Is this format just a fad? Or here to stay?
>
> Evidence says it is as permanent as any format appealing to
> young demos. It will change, but stay the same, too.
>
I thought that when 97.5 Latino Beat was around, they sounded great musically. Club 95 sounds too unfocused.
Re: Phoenix Hurban station
> I thought that when 97.5 Latino Beat was around, they
> sounded great musically. Club 95 sounds too unfocused.
If Univision thinks they can do the reggaeton format better than KVIB, then why hasn't 106.3/100.3 made the switch to "La Kalle," and may the best sounding station win? The cross-promotion on local Univision/Telefutura TV should help, as it has with KHOT.
> I thought that when 97.5 Latino Beat was around, they
> sounded great musically. Club 95 sounds too unfocused.
If Univision thinks they can do the reggaeton format better than KVIB, then why hasn't 106.3/100.3 made the switch to "La Kalle," and may the best sounding station win? The cross-promotion on local Univision/Telefutura TV should help, as it has with KHOT.
My favorite song on La Kalle is...
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
"El Tiburon" by Proyecto Uno
Great party song! I can't understand most of it but I still love it.
> Amor 99.3 in Las Vegas switched to La Kalle and frm Spanish
> AC to reggaetón last Friday morning. This should have an
> immdiate effect on the CHR / hip hop stations in the market.
>
"El Tiburon" by Proyecto Uno
Great party song! I can't understand most of it but I still love it.
Re: Phoenix Hurban station
> > I thought that when 97.5 Latino Beat was around, they
> > sounded great musically. Club 95 sounds too unfocused.
>
> If Univision thinks they can do the reggaeton format better
> than KVIB, then why hasn't 106.3/100.3 made the switch to
> "La Kalle," and may the best sounding station win? The
> cross-promotion on local Univision/Telefutura TV should
> help, as it has with KHOT.
Because Amor does very well in billing and sales demos.
In most two way battles, no one wins. Lt's say there is a 3 share available for reggaetón in PHX. You now have two stations with low to mid one shares, and nobody is in the money on billing.
Amor, with over a 3 share 25-54, could not, at present, get anywhere near the sales they have with reggaetón.
Whether KVIB is well done or not, it was in first and commited to the format.
> > I thought that when 97.5 Latino Beat was around, they
> > sounded great musically. Club 95 sounds too unfocused.
>
> If Univision thinks they can do the reggaeton format better
> than KVIB, then why hasn't 106.3/100.3 made the switch to
> "La Kalle," and may the best sounding station win? The
> cross-promotion on local Univision/Telefutura TV should
> help, as it has with KHOT.
Because Amor does very well in billing and sales demos.
In most two way battles, no one wins. Lt's say there is a 3 share available for reggaetón in PHX. You now have two stations with low to mid one shares, and nobody is in the money on billing.
Amor, with over a 3 share 25-54, could not, at present, get anywhere near the sales they have with reggaetón.
Whether KVIB is well done or not, it was in first and commited to the format.
- Status