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Please elaborate further on just what "doing it right" would be.
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Doing it right? Ok, keep your sound fresh; don't run liners, promos, station imaging that you were running 14 months ago when you changed from SportsPlus to SportsRadio; don't preempt the Cardinals for infomercials about your colon or real estate; don't sell time to some high school coach and his son so they can play radio; don't start a morning show, but then hire the now-former owner of the Highland Cue as your sidekick.
And those were just off the top of my head
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Maybe they could combine sports talk with right-wing talk radio. Wasn't Fleming a sports guy? Maybe he could provide the best of both worlds. If politics is good enough for religion, it's bound to be a viable mix with sports. I wonder how many otherwise popular football players and coaches are actually closet Democrats? Hey, folks ought to know who they are rooting for out there.
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Now that would be funny. Fleming already thinks he's an expert on sports, just ask him. Maybe Lawler could get involved and piledrive him. Hey, we just found an event for the old Pyramid!
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Short of those kind of dynamics I would have to agree that sports talk is a big stiff in this market.
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You are right because that is what 1960 Union and ol' Doc Flinn have given us on the dial. My point is it doesn't have to be. Jeff Whineberger, John Rainey and Tommy Harrison wouldn't even be allowed to intern for a sports station in other markets; guess that is why they buy their time in this one.
Meanwhile, more local jobs were dissolved to make way for a satellite-fed format. So much for local radio. Maybe radio stations should just go ahead and purchase XM and/or Sirius for their listeners because it seems to be doing everything it can to make sure they abandon local radio altogether.