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no real rock stations in dfw?
- Thread starter ChristAM
- Start date
Because "modern rock" appeals to a fairly limited segment of an audience that isn't highly desired by advertisers???
Genereally speaking, do you think it would be fair to say that modern rock appeals to a younger (under 25), mostly male, mostly white audience?
The under 25 demo isn't nearly as highly desired by advertisers as 25-54, so strike 1. Male and white aren't 'bad' things, but look at this market. Whites are already a minority in Dallas area (IIRC- it's African American/Black 15%ish, Hispanic 35%ish and Asian-American 3-5%ish) so you're already talking about a smaller possible audience, strike 2.
Now mix in the current hot popularity of "Urban/CHR" artists and it's probably fair to say that as far as waves of popularity go, Urban is up right now while rock is down. Mix in thatthis is DFW and stations like Wolf and KSCS are going to take a fair % of the "S***-kicker" audience, and your listener base keeps getting smaller and smaller.
Stations aren't playing modern rock because they don't think they can make money at it. And when you get right down to it, it's money that drives this business, not ratings. For example, I've been told that Movin' is making more money now then they were as Smooth Jazz despite lower overall ratings. Because the ratings they DO have are in a more desired demo.
Genereally speaking, do you think it would be fair to say that modern rock appeals to a younger (under 25), mostly male, mostly white audience?
The under 25 demo isn't nearly as highly desired by advertisers as 25-54, so strike 1. Male and white aren't 'bad' things, but look at this market. Whites are already a minority in Dallas area (IIRC- it's African American/Black 15%ish, Hispanic 35%ish and Asian-American 3-5%ish) so you're already talking about a smaller possible audience, strike 2.
Now mix in the current hot popularity of "Urban/CHR" artists and it's probably fair to say that as far as waves of popularity go, Urban is up right now while rock is down. Mix in thatthis is DFW and stations like Wolf and KSCS are going to take a fair % of the "S***-kicker" audience, and your listener base keeps getting smaller and smaller.
Stations aren't playing modern rock because they don't think they can make money at it. And when you get right down to it, it's money that drives this business, not ratings. For example, I've been told that Movin' is making more money now then they were as Smooth Jazz despite lower overall ratings. Because the ratings they DO have are in a more desired demo.
M
MikeShannon914
Guest
And those "Millenials" that might listen to Modern Rock are into other technology that brings them the tunes they want (iPod, web downloads, etc) that makes terrestrial radio a dinosaur in their eyes...no commercials, no sitting through crap just to hear a song they like, no mindless canned chatter between songs, etc. The typical Modern Rock listener doesn't require that sense of 'commonality' with other listeners that other demos may crave. It's a whole new breed that terrestrial radio is completely clueless about serving--and eventually, it will make the industry cave in for good. Read some of Jerry Del Colliano's stuff...he seems to have a good grasp on what's REALLY going on nowadays: www.insidemusicmedia.blogspot.com
B
ButtnPushr
Guest
ChristAM said:
Maybe it's because there's not much "good modern rock" these days..?
ButtnPushr said:
ButtnPushr nailed it. The quality is abysmal. Added to the facts mentioned above and you'd be more likely to have a Russian Dance format swoop in that "modern rock".
Dallas is a market that used to be a beacon for active rock (Q102, KZEW, KEGL-pre CC, ect..) Now, its full of formats that appeal to a demo that doesnt have any real taste(no offense to the 3000+ hispanic stations in dallas and their listeners). With the kids today who like the active rock (Thanks to Guitar Hero and Rock Band), they have multiple ways to listen to it (Sat. radio, Ipod, internet, ect..), Why hasnt anyone stepped up and decided to program an active rock format for one of these HD radio stations? I mean, if someone decided to program a Q102-circa mid 80's-early 90's format, id most certainly listen.
JFPO said:
I recently rented a car with satellite radio and wasn't impressed at all. Yeah, you had a decent variety of formats. But the 3 days I was in the car, I heard tons of repetition. And I was listening to the jam band, classic country, and one of the roadhouse channels. TONS of repetition. And the hit music channels played the same hits terrestrial radio is playing. The lack of commercials was the only thing that would make me consider buying one. And as for the original topic.....the lack of quality product and the lack of $$$$$$ to be made is why we don't have a modern rock station. Times have changed. It's not 1978. People shop at Wal Mart. People eat at Chili's. People live in strip housing in the burbs.
KEGL holds down active pretty well these days. They play what they should as far as oldies and newer rock or rawk bands. KDGE has ajusted to KEGL and started playing deeper cuts by most of the core alt bands. I heard Drain You by Nirvana the other day which was a nice change. KZPS is back to being a good classic rocker (and if the early PPM numbers stay the same they will be a big contender now). As far as modern rock or alternative or college rock or whatever...
The people who like bands like Bloc Party and Bright Eyes and whatever just don't listen to much commercial radio. Plain and simple. If they do, it's hard to get them to do something as uncool as fill out a diary or carry a PPM.
The people who like bands like Bloc Party and Bright Eyes and whatever just don't listen to much commercial radio. Plain and simple. If they do, it's hard to get them to do something as uncool as fill out a diary or carry a PPM.
Slambang said:
Radio for Music Lovers is DEAD.
Frivilous, pop-music, and the classic rock retreads is all that advertisers will gamble on.
In the old days you could bring a radio product and look for advertisres.
It seems the world is upside down now, completely.....
The takeover is complete.....
The advertisers decide the content.
I liked media better when stations decided the content, and NOT the advertisers....
Bur, Advertisers know what's best for America, don't they.....
Big Brother IS ... the Corporation ! ;D
MTV/Viacom knows
Was it Sirius or XM? In my experience, there was much less of this with XM. This is the primary reason I chose XM over Sirius and why so many long time XM subscribers are unhappy with the changes that went down last week. Sirius seemed to make an effort to sound more like commercial radio with its limited playlists, excessive DJ chatter and annoying imaging.
TheRover said:
Advertisers have always had a hand in dictating content, even back in the Golden Age of Radio. Today really isn't any different. You have to have very deep pockets to keep running an unpopular format without advertiser support.
radiodadtx66 said:
Believe what you want......
It's the advertisers that are enabling this pushing of the envleope in the mad rush to the bottom. **** sells, so why bother with anything else. Adervtising have no morals to speak of... and yes, they ***are*** dictating content. Greed.... This country is certainly getting it's just rewards
I am not really in to rock anymore so I am no expert on the niche formats it is divided in however I evacuated to Dallas during the last hurricane and the eagle was rock, then there were 3 or 4 other rockers somewhere between 101 and 106 so I am surprisedanyone thinks there is not enough rock in Dallas For Worth. I did not spend a lot of time listening I could be wrong. Please explain you complaint better.
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