On several postings about The True Oldies Channel someone always bring up that the over 40 demo’s do not generate much revenue. This is a continuation of the “no respect” my generation has had for the last 40 + years. In the 60’s and 70’s there were some rock stations but the “big money” was in MOR (middle of the road) which makes the current AC sound like heavy metal. They drafted guys and sent them to Vietnam before they could legally drink (21 in a lot of states) or even got chance to vote. We survived integration, an unpopular war with the birthday lottery after the Student Deferments went away, (I always wore jeans instead of my uniform when traveling not to be hassled in the Airports) Watergate, the Arab oil embargo and 80-90. Look back 15 or 20 years ago and there were more “Music of Your Life Stations” than Oldies stations now. Now our money is of no interest. I am glad the public treat the soldiers better today. Maybe 20 or 30 years from now their music will not be expendable for corporate profits
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No Respect
- Thread starter secondchoice
- Start date
All due respect (and thank you for your service to our country, by the way), it's not a comment that's meant to be disrespectful toward that generation. People in their 20s and 30s are the most attractive demographic in this country. Why? Because they're people who: A. are more likely to have disposable income, and B. are more likely to be in the market for big-ticket items (cars, etc.). It's not to say that people in the age 40+ crowd aren't in the same situation — it's just that more people fitting that description are in younger age brackets.
No respect? Really!?
Baby Boomers have had it so rough the past 40 years. Nothing has ever been catered to you the whole time.
Let's look at the numbers shall we?
Baby Boomers (1946-1961) population: 80 million.
Generation X (1961-1981) population: 18 million.
You guys have had everything you wanted and then some. You used up the planet, made billions, found ways to hide your money so the gov't didn't get its fair share, managed to prolong your pop culture to this day and left behind a wake of debt that my generation and your children's generation will never pay down. The first wave of you starts to retire the global economy starts to tank. Is this a coincidence?
In Atlanta alone there are six stations (WSB-AM/FM, WYAY, WMLB, WGST and WSRV) that are targeted to your demographic
If there was ever a selfish generation it is the Baby Boomers. What more do you guys want?
Next you will tell me that white, Christian males have had it rougher than anyone else in history.
Sorry, I ain't buying what you are selling.
Baby Boomers have had it so rough the past 40 years. Nothing has ever been catered to you the whole time.
Let's look at the numbers shall we?
Baby Boomers (1946-1961) population: 80 million.
Generation X (1961-1981) population: 18 million.
You guys have had everything you wanted and then some. You used up the planet, made billions, found ways to hide your money so the gov't didn't get its fair share, managed to prolong your pop culture to this day and left behind a wake of debt that my generation and your children's generation will never pay down. The first wave of you starts to retire the global economy starts to tank. Is this a coincidence?
In Atlanta alone there are six stations (WSB-AM/FM, WYAY, WMLB, WGST and WSRV) that are targeted to your demographic
If there was ever a selfish generation it is the Baby Boomers. What more do you guys want?
Next you will tell me that white, Christian males have had it rougher than anyone else in history.
Sorry, I ain't buying what you are selling.
Uh oh.
Seems like Neil is aware that Santa's not giving him the keys to 92.9 any time soon....apparently Santa likes the Baby Boomers and wants Dave to program a little older and softer.
Really?? Wow! Being 45 I always thought it was the Boomers who had it all. We got stuck with the remnants after the Hippies and before the Yuppies. WE wasted everything? Whose age group ran the government,after 'selling out to the man, by the way, and took CEO positions etc? We're just a bunch of 'slip kids' stuck between the old pampered and young pampered.
T
Twitch
Guest
I'm no psychic, but I see this thread getting moved to 'Take It Outside' sooner than later...
Someone gets it.evolve991 said:
The Gen X music (Grunge, Alternative, Rap-Metal etc) lasted three years before morphing into something else. Stations like 99X were great but they incorporating music from other genres later half of their run. In 30 years there will not be an Alternative type station, like the boomers have with Oldies.
To the three newbies; I never, ever hold back.
Older 1980s GenX music (New Wave, punk, pre-alt, classic MTV stuff, hair metal, old-skool rap) is already GONE from terrestrial radio (thank goodness for satellite). But you can still get boomer disco on Groove 105.7 and British Invasion and Motown on True Oldies!Neil Millman said:
And don't forget--the boomers got the drinking age lowered to 18 for them, and raised back up to 21 once they all got past the line. And what was up with Jimmy Carter bringing back draft registration for those born in 1961 and later? And if you were born in 1961 or later, you won't get full Social Security benes until you hit age 67 (and that will probably go up too).
Neil Millman said:
It's called "Age of Acquisition," and marketers know that the average age in Atlanta is in the low 30's. So don't expect anything to flip flop in your favor anytime soon.
Anyone who was in their 20's in 1970 are now in their 60's. Pretty much out of demo for most every advertiser's target demo in Atlanta except people selling log cabins and property in NC and Tennessee. Even if your a P1 listener of Q100 driving around in your little yuppie black BMW, those ads on that station aren't trying to talk to your demo either.
Anyone who was in their 20's in 1970 are now in their 60's. Pretty much out of demo for most every advertiser's target demo in Atlanta except people selling log cabins and property in NC and Tennessee. Even if your a P1 listener of Q100 driving around in your little yuppie black BMW, those ads on that station aren't trying to talk to your demo either.
secondchoice said:
Your political and historical rantings notwithstanding (and understandable, too), here's the bottom line from a radio business perspective. (And, sorry...but I am so tired of having to explain this over and over and over on these boards!)
What burns my rear end so much when I have to get into this is that people like you spout off about "corporate profits" and "corporate radio" like you actually know what you're talking about.
The facts are: radio stations, corporate or not would have great interest in your money...IF:
The radio advertisers had great interest in your money.
The problem is: they don't. They use means other than radio to advertise to the 55 and older crowd.
Why would a radio station (which is, after all...a business) keep chasing advertisers for a format that keeps losing advertiser support every year?
Now, by the way...I think this is a big mistake by advertisers. There's reams of research on the internet by some rather thoughtful people who have suggested advertisers should re-think this. But talking to some advertisers and ad-buyers about this format is like talking to a wall. After you present all of your research, your statements of listener loyalty, even your ratings, here's what you hear back: "...Well, that's all great. But when are you guys going to start playing some 80's and 90's music? That's stuff's oldies now!"
No business will chase an audience if there's little or no advertiser support for the format. And there's your answer, whether you choose to believe it or not.
There's a reason, my friend...that PBS is airing so many oldies related shows. They work. They get an audience, and they get underwriting support. I suspect the format will eventually move over to public stations, just as classical music existed on those stations for many years. Also LP-FM's. If that eventually happens in your area, support your public station. That will keep your music on the air for several years to come...at least until most of we boomers have died off...
But, please...stop blaming radio for a situation that has not and never has been its' fault.
G
Goodtimesandgreatoldies
Guest
Only a closed minded fool goes by what year a song was made in!!!! The Rock and Roll songs from the 1950`s are great!! I love to hear Chuck Berry, Elvis Presley, Big Bopper, Fats Domino, Little Richard, Buddy Holly, etc. on WYAY-FM True Oldies 106.7. They play them all on a regular basis and do a great job! That is one reason why the ratings are great on WYAY-FM.
I understand the business end. A local radio sales person real challenge is not the other stations in town but other media. In the early 70’s we had to sell against a daily newspapers. A car dealer would think nothing of dropping a grand for two pages in the Thursday paper, then complain that a $400 four day deal last year got any results. Now there is the internet (I’ll hear typing instead of listening), local cable, and even local TV stations are trying to jack up local sales. Radio as an industry has gotten lazy. It is easy to push numbers to an agency, a lot of them are out of town and you don’t even have to buy them lunch. The big box concept of retailing, car dealers included, has hurt a lot of local business, and you do have to deal with an agency buyer. I believe when all is said and done Radio has to be in the position where we deliver results to the sponsor. As stated earlier on this tread when the public stations have fund drivers the old R & R groups appear. Now if Atlanta had a set of FM stations like Phoenix AZ
http://www.radio-locator.com/cgi-bi...b=Y&format=&dx=1&radius=&freq=&sort=freq&sid=
Just about any format would be served.
http://www.radio-locator.com/cgi-bi...b=Y&format=&dx=1&radius=&freq=&sort=freq&sid=
Just about any format would be served.
G
Goodtimesandgreatoldies
Guest
My young kids really dig the cool sounds on True Oldies 106.7!
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