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No San Antonio Market? - Part 15 Programmer Position

R

riversideranchradio

Hey guys,

I am just wondering why there is no San Antonio, Tx market. You know San Antonio is the 7th largest US city, and it is the fastest growing.

I have a position open for someone to do programming for a part 15 station. No pay, but lots of perks.
Of course it is around San Antonio....

Drop me a line if interested.

RiversideRanchRadio
 
riversideranchradio said:
I am just wondering why there is no San Antonio, Tx market. You know San Antonio is the 7th largest US city, and it is the fastest growing.
Click to expand...

Radio markets are based on metro area population, and are similar and often identical to the OMB's definition of Metropolitan Statistical Areas. Radio markets are not based on the population of political constructs within a metro, such as towns, cities, etc.

The San Antonio metropolitan area is the 31st largest radio metro (Metropolitan Survey Area) in the USA.
 
I don't understand. The "Metro Area Poplulation" of San Antonio is 3+ million, which makes it the 7th largest city in the US according to census data. So how again did it get to be 31st?

Thanks
Jerry
 
The market population is the total number of people who live in the various counties that make up the area. The population of individual cities in the market has nothing to do with the market ranking.
 
riversideranchradio said:
I don't understand. The "Metro Area Poplulation" of San Antonio is 3+ million, which makes it the 7th
Click to expand...

A metro is not a "city" but a collection of counties. The SA radio market is Atacosa, Bandera, Bexar, Comal, Guadalupe, Kendall, Medina, Wilson counties with a 12+ population of 1.733 million and a total population of 2.106 million.

The #7 market is Atlanta, with 5.4 million population. 3 million would be about 17th in rank, the same size as San Diego.
 
riversideranchradio said:
I don't understand. The "Metro Area Poplulation" of San Antonio is 3+ million, which makes it the 7th largest city in the US according to census data. So how again did it get to be 31st?
Click to expand...

Simply put, there's not much to the south, east or west of San Antonio, and the north quickly turns into the Austin market. As others have pointed out, there's more to a market than the central city. The vast majority of the population of the San Antonio market is in two counties (Bexar and Comal), but the San Antonio MSA has a total of eight. There's just not much at all in Wilson, Guadalupe, Atascosa, Medina, and Bandera counties, and most of Kendall County is pretty bare, too! I believe all of those six counties except Kendall are experiencing negative population growth, though that alone won't cause San Antonio to go down in market size because San Antonio and Bexar County are growing at a faster rate than the rural counties are declining.

Charlotte, despite being a much smaller city, leapfrogged San Antonio in terms of market size more than a decade ago because suburban communities and counties kept growing. Charlotte, by contrast, has 13 counties in its MSA, and nearly all of them are densely populated and growing at a high rate. Indian Head, NC had the largest growing zip code in the US over the last 10 years. It's in the Charlotte market, but none of that growth affected the city of Charlotte or Charlotte's home county of Mecklenburg.
 
I would like to thank everyone who responded. I apologize for my ignorance, but I still cannot see how San Antonio falls so far down the list. I think some of it is delay in data. Wilson county is on the increase, significantly. I know, I live here.

I also do not understand how sheer numbers for the area are overlooked due to numbers per county. How does that work for a huge county, say like cook county IL for Chicago? Are we saying that the range of the average transmitter defines the area of the market? That would make sense to me, I'm just not getting how a market is defined.

Thank you again for all of the answers, your time was not spent in vain, I'm slow, but I'll eventually get there.

Thanks
Jerry
 
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